Hasta La Creative!

The series, a spinoff of a popular segment on Jimmy Fallon’s talk show, will feature celebrities performing popular songs, without going so far as actually singing them.

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Attorneys general in New York, Oregon, Minnesota, Missouri and Texas have accused the company of overcharging for subscriptions and keeping the difference in price.

Li Weidong, un grand défenseur de l’environnement, est l’homme qui a découvert et capturé le « Ili pika » (Ochotona iliensis) : une sorte de petit panda brun adorable qu’on peut observer dans les monts Tian. Surnommé le « lapin magique », cet animal de 20 centimètres de long est en voie d’extinction.

JWT New York released an ad for razor brand Wilkinson Sword, aptly titled “Swordplay Meets Foreplay.”

That title should tell you pretty much everything you need to know about the spot, which features a couple slowly removing each others’ clothes via swordplay. Filmed in a historic hotel in Brussels by Alldayeveryday’s Lieven Van Baelen, the crew clearly had fun with the spot, which plays off the brand’s origins making swords for the British Army. The current and former identities even clash when the woman uses her sword to shave off the man’s beard. In real life, mixing swordplay and foreplay would end with a trip to the ER (if you’re lucky), but the swashbuckling fantasy makes for a memorable ad that’s relevant to the brand.

“Precision and craftsmanship has been part of Wilkinson Sword’s DNA since its inception,” Lucy Oxley, regional product manager of Energizer Wilkinson Sword, told LBB Online. “This video has been created to showcase our innovative and fresh approach to grooming in a memorable and creative way to inspire both women and men to ‘free their skin’ using our razors.”

Credits:

Turns out comedians — even seemingly charming, well-dressed ones from South Africa — say some nasty, mean-spirited things in the quest for laughter. Folks on the right and left are in a tizzy over tweets penned by Trevor Noah, the heir apparent to Jon Stewart as host of Comedy Central’s “The Daily Show.”

The tweets, targeting women, Jews and Israel, have triggered an outcry from people who mined Noah’s social-media posts to find out more about the 31-year-old, biracial comedian who is little known in the U.S.

The left is upset about the women jokes. The middle is upset about the anti-Semitic jokes. (The left is totally cool with the Israel jokes, though.)

Continue reading at AdAge.com

JWT Atlanta worked with stunt driver Rhys Millen on a new spot for Pennzoil entitled “Airlift Drift.”

The 90-second spot sees Millen cruising around Cape Town, South Africa in the 707 horsepower Dodge Hellcat Challenger before being lifted on a platform by helicopters while drifting. That last bit, of course, is accomplished with the aid of special effects, but Jeremy Jones, executive creative director at JWT Atlanta, told Adweek, “Everything from the get-go was rooted in the idea of realism,” adding, “The load capacity of the helicopters, the chains, the shape of the platform and support beams. It’s all mathematically and theoretically possible.”

“Airlift Drift” promotes Pennzoil’s natural gas motor oil, which promises “Next Level Performance.” JWT Atlanta introduced the product last May with an ad called “Complete Protection” which they billed as a “first-of-its-kind TV commercial shot on gaseous vapor clouds.” For “Airlift Drift” JWT Atlanta worked with director Ozan Biron, who directed “Ultimate Racetrack” for BMW last year.

“We learned he was the magician behind ‘Ultimate Racetrack,’ and we had to have him,” Jones told Adweek. “He’s a complete car guy, and pushes the driving to crazy levels. It’s so raw and uncommercial.”

Credits:

Client: Pennzoil

Agency: J. Walter Thompson Atlanta
Perry Fair: Chief Creative Officer
Jeremy Jones: Executive Creative Director
Dustin Tamilio: Group Creative Director
John Huddleston: Copywriter
Erin Fillingam: Art Director
Daryll Merchant: Producer
Erin McGivney: Account Director
James Robbins: Senior Planner

Production Company: The Embassy, Vancouver
Director: Ozan Biron
Executive Producer: Trevor Cawood
Editor: Ozan Biron
Assistant Editor / Conformist: Brendan Woollard  (Cycle Media)
Director of Photography: Manoel Ferreira

Visual Effects: Imagine Engine
Visual FX Supervisor – Bernhard Kimbacher
Onset Supervisor  – Neil Impey

Precision Driver: Rhys Millen

Content Production Company: Lemonade Films
Executive Producer: Ted Herman
Production Supervisor: Philip Fyfe

South African Service Company: Uncle Morris Films
Line Producer – Steven St Arnaud
Production Manager – Herman Warnich
Prod Coordinator – Andrea Scott

Colorist: Dave Hussey, Company 3

Sound Design: Charles Deenen, Source Sound LA