Hasta La Creative!

Mauro Gatti est un illustrateur Italien basé à Venise. Son dernier projet en date est cette vidéo d’animation intitulée sobrement « Radio » réalisée en collaboration avec Stephano Meazza et Daniele Carmosino. On y voit le visage d’un personnage se transformer tour à tour en figures de musiciens connus. De Ozzy Osburne à David Bowie en passant par Daft Punk, ce clip est à découvrir dans la suite de l’article.

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Advertising Agency:McCann Lima, Peru
Executive Creative Directors:Mauricio Fernandez-Maldonado, Nicolas Romano
Head Of Art:Giovanni Macco
Copywriters:Alvaro Soto
Art Director:Luigi Rissi
Ilustrator:Plan B
Client Approval:Diego Maranzana

You probably didn’t know bros were an endangered species.

Dairy brand Organic Valley is out with “Save the Bros,” a mock PSA asking for help weaning musclebound dudes from conventional protein shakes in favor of the company’s new Organic Fuel product—which it’s touting as free of “artificial flavoring, sweeteners, GMOs, toxic pesticides, antibiotics or artificial hormones often found in other ‘health’ products.”

The two-minute, tongue-in-cheek video, created by Humanaut, stakes out its position early, opening with the smirkingly ambiguous claim, “Bros are pretty amazing,” before proceeding to make a slew of other dubious arguments. One woman actually worries to the camera that in a world without bros, no one “would make comments about your physique that aren’t appropriate, but still appreciated.”

In other words, for an ad that, at moments, panders to its target by trolling everyone else, it’s pretty funny—deftly sending up cheesy public-service tropes, while also largely poking fun at the consumers it’s trying to woo. Ultimately, everyone is treated to images of bros doing yoga, bros looking at eggplants like they’re aliens (because, let’s be real, they are), bros meditating on mountaintops, and bros making pottery, as part of bros’ efforts to better themselves. 

There’s also an accompanying website that hawks “Save the Bros” paraphernalia, like T-shirts and duffel bags, and obviously, tank tops and trucker hats. (They might want to do a slightly tighter job of filtering the Instagram posts it pulls in by hashtag—on Monday night, one screenshot of an iChat, under #brolife, read, “Life is like a penis; it is simple, soft, and relaxed. Then women make it hard.”)

Luckily, you can rest assured that even if you don’t share the ad, the bros will be fine.

CREDITS
Client: Organic Valley
Product: Organic Fuel
Campaign: “Save the Bros”
Agency: Humanaut
Creative Adviser: Alex Bogusky
Creative Director: David Littlejohn
Associate Creative Director: Mike Cessario
Copywriter: David Littlejohn / Mike Cessario
Art Director: Stephanie Gelabert / Sean Davis
Production Company: Fancy Rhino, Chattanooga, TN
Director: Daniel Jacobs
Producer: Katie Nelson
Director Of Photography: Annie Huntington
Editor: Tyler Beasley
Production Designer: Chad Harris
Music Company: Skypunch Studios
Composer: Carl Cadwell

Pierre Carreau est une photographe français basé dans les îles antillaises de Saint-Barthélemy. L’artiste capture, avec une caméra à haute vitesse, l’instant de rupture des vagues de l’océan et les transforment subtilement en véritables sculptures photographiques.

Mobile
Doctors of the World

Doctors of the World is an international humanitarian organization that provides emergency and long-term medical care to vulnerable populations. Their Swedish organization were in need of publicity in order to raise funds. But they had no money for an ad campaign. So we created Screen Donor, an app that turns your smart phone display in to an ad space communicating good causes. Most people leave their smart phones on the table in front of them when sitting down for a meeting, in a bar or when having coffee with friends. As the screen goes in to “sleep mode” it doesn’t display anything. It is an unused and very visible space. Screen Donor uses this space to communicate important information about Doctors of the World. The only thing the user needs to sacrifice is their battery time. A small price to pay for helping people get access to healthcare.

Advertising Agency:IVEO, Stockholm, Sweden
Video Production:André Sebastie
Creative Director:Samuel Garlöv
Executive Creative Director:Joakim Karlsson
Art Director:Anders Pålsson
Account Executive:Annika Hiltunen
Photo:Jonas Böttiger
Production Manager:Per Anderberg Almhorn
Developer:Metin Devekaya

A tiny State Department agency will be revamped and expanded to coordinate existing attempts to counter the Islamic State’s propaganda machine.