Hasta La Creative!

ESPN said Tuesday that it had suspended Keith Olbermann for the week over a Twitter fight regarding Penn State Monday night:

It was completely inappropriate and does not reflect the views of ESPN. We have discussed it with Keith, who recognizes he was wrong. ESPN and Keith have agreed that he will not host his show for the remainder of this week and will return on Monday.

The suspension won’t exactly trigger a siren on the Drudge Report. ESPN hired Mr. Olbermann back for a show on ESPN2 in 2013, a year after Current TV fired him, two years after his relationship with MSNBC failed and 16 years after a bitter exit from ESPN. Mr. Olbermann usually gets in trouble fighting with management, though, not Penn State students publicizing the fight against pediatric cancer. He responded to a tweet on that score by calling the school’s attendees “pifitul.”

Continue reading at AdAge.com

Olbermann will not host his ESPN2 program for the rest of the week as punishment for churlish remarks he made on Twitter.

BBDO New York’s “Brady Bunch” Super Bowl campaign for Snickers had a great out-of-home teaser element that not too people saw—but now you can, as video of it was posted Tuesday to the brand’s YouTube page.

The teaser video with Danny Trejo brushing his hair in the mirror rolled out online on Jan. 21. But the billboard campaign began way earlier—back in the first week of the year. By Jan. 9, people were already taking photos of the hand-painted New York City board (originally just showing Marcia Brady) and posting them online, tagged #WhatsUpWithMarcia.
 

This is AMAZING! If you’re in #NYC you have to find this: Canal & Lafayette #WhatsUpWithMarcia http://t.co/c7EcY1vLWd #ad

— MARIO (@MarioPalush) January 9, 2015

 
Over a period of a few weeks, painters slowly transformed sweet Marcia into surly Danny. Check out that process in the new video here:

The video isn’t just a recap of the creative, either. Rather, it kicks off a new U.S. promotion. A spokesperson with Mars Chocolate North America tells us that fans can visit EatA.Snickers.com and show the brand (in photos or videos) who they are when they’re hungry—for a chance to win cash prizes and a YouTube takeover for a day.

Ogilvy created a new spot in its “Built For It” campaign for Caterpillar, the first international effort in the campaign (and fifth overall), helping a remote village celebrate its lantern festival like never before.

Caterpillar brought power to the Yuhu Village, which is nestled 7,900 feet up in Yunnan Province’s Jade Dragon Snow Mountain for the most spectacular lantern festival its inhabitants have ever seen. The video opens on villagers preparing for the festival, while explaining that “In China, lanterns symbolize prosperity and good fortune.” Before night falls, Caterpillar shows up and powers the 8,840 lanterns with 252,000 watts of electricity from its generator, for a stunning light show, captured by Eyepatch Production and director Brandon LaGanke. Soon, fireworks are going off overhead and the festival is in full swing. The visually impressive spot ends with the line, “Bringing power and prosperity everywhere.”

Beyond its eye candy, the ad does a good job of showing Caterpillar’s equipment standing up to unusual situations. The villagers seem to really appreciate the gesture, as well, and their reactions make the ad emotional, positioning Caterpillar as the hero in the story without seeming too heavy-handed.

Credits:

OGILVY

Group Creative Directors: Chris Curry, Jerry Dugan

Creative: Emily Clark, Gavin Breyer, David Marino, Todd Goodale

Chief Creative Officers: Steve Simpson, Chris Garbutt

Account: Kurt Lundberg, Kate Prescott, Bret Emerson

Planning:  Bryan Smith, Liz Sparkman

Chief Production Officer: Matt Bonin

Producer: Damon Webster

CATERPILLAR

Client: Caterpillar – Diane Lantz-Rickard, J. Archie Lyons, Deanna Dean

Creative Director, Global Brand Marketing:  J. Archie Lyons

Producer:  Jim Kelton

EYEPATCH PRODUCTION

Director: Brandon LaGanke

Executive Producer:Joanne Golden

Line Producer: Daniel Lubell

DP: Paul McCarthy

EYEPATCH POST-PRODUCTION

EyePatch Executive Producer: Jay Cagide

Post Producer: Laura Shackelford

Editor: Drew Palazzo

Sound Engineer: Ken Meyer

Music Supervisor: Chris Mazur

Color/On-Line: Method/Co3

Assistant Editors: Wes Latta, Andrea Podaski

Tavo est un studio basé à Madrid et spécialisé dans l’art numérique. Pour célébrer l’ouverture des ADC Awards, le studio a réalisé trois vidéos de motion design très bien exécutées en se basant sur des textures et matériaux différents tels que le marbre, le bois et les cristaux. Plus dans la suite.

Nem toda mulher está preocupada em mandar os filhos para a escola com a roupa mais branquinha, ser cantada por seus belos cabelos ou vive em função de preparar as refeições da família. Já tem algum tempo que muitas das atividades antes consideradas como exclusivas da mulher têm sido divididas com seus companheiros homens. E a recíproca também é verdadeira. Por mais chocante que possa parecer, a realidade é que tem muita mulher que bebe cerveja, joga vídeo-game e adora futebol.

O problema é que o mercado publicitário parece não estar acompanhando a (lenta) evolução da espécie humana no que se refere à igualdade de gêneros. Apesar de ser cada vez mais comum homens que desempenham com perfeição tarefas domésticas, raramente eles são retratados nos comerciais de produtos de limpeza ou alimentos que exigem no preparo uma habilidade maior do que apertar um botão.

O problema é que o mercado publicitário parece não estar acompanhando a (lenta) evolução da espécie humana no que se refere à igualdade de gêneros.

Fato é que, enquanto muitas mulheres sofrem os efeitos nocivos causados pela imagem arcaica que o mercado publicitário insiste em representar, os homens também acabam, por tabela, sendo retratados de forma negativa, como verdadeiros inúteis – tipo naquele comercial em que a mulher está dando o maior duro na faxina, enquanto o maridão está tranquilão no futebol com os amigos. Não sei como é na sua casa, mas na minha e na da maior parte das pessoas que conheço, não é assim.

Já produtos que têm como alvo principal o público masculino repetem o erro, tratando mulheres como objetos com a única função de agradar o homem. Ou, no caso recente da Skol, sugerindo que as pessoas esquecessem o “não” em casa durante o Carnaval, indo diretamente de encontro a campanhas que tentam reduzir o assédio às mulheres em locais públicos como essa, essa e essa.

A infeliz campanha da Skol foi o empurrão que faltava para que as publicitárias Thais Fabris, Larissa Vaz e Maria Guimarães idealizassem a Cerveja Feminista. O produto é a primeira ação de conscientização do 65 | 10 (traduzindo: 65% das mulheres que dizem não se identificar com a forma como são retratadas na publicidade e os menos de 10% de mulheres no departamento de criação das agências brasileiras), um núcleo dedicado a repensar o papel das mulheres na publicidade dentro das agências e nas campanhas.

Inicialmente produzida com o apoio dos arquitetos e cervejeiros Marilia Hamada e Otávio Dornelas, a Feminista é uma Red Ale com um “sabor refrescante, maltado, levemente lupulado e final limpo”. A ideia era manter a produção de forma caseira, mas em 2 dias o número de pedidos excedeu a capacidade do grupo, que agora está negociando com uma cervejaria artesanal para dar conta dos pedidos.

“Quando rolou a polêmica da Skol antes do Carnaval, vimos uma oportunidade para continuar a conversa, não deixar o assunto morrer só porque a marca voltou atrás“, explica Thais. Aliás, colocar o tema feminismo em pauta é o grande objetivo da cerveja, que atua como um iniciador de conversas em qualquer ambiente.

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Progressive Insurance introduces its eligible (and egotistical) bachelor, the anthropomorphized “box of love.” Starbucks continues its romantic rendezvous campaign, traveling to venues across the world. McDonald’s heads south to promote its coffee. And Cadillac taps Njeri Rionge, a Kenyan internet entrepreneur, for its profiles of “daring” endorsers.

As always, you can find out more about the best commercials on TV at Ad Age’s Creativity.

Continue reading at AdAge.com

London’s Mr. President hired Craig Mandell, veteran of various agencies in both the US and the UK, as its newest associate creative director.

The agency’s most recent hire began his career as a music journalist before moving from intern to copywriter at CP+B Boulder, where he worked on Burger King, Volkswagen, and Kraft Mac & Cheese (among others).

He then moved to London after accepting a creative role with BBH, contributing to work for then-client Johnnie Walker before spending two years as a senior creative at SapientNitro and several months working on a project based in R/GA’s London office.

On the music front, Mandell’s most recent claim to fame was the hashtag campaign #DontLetNickleBack, an (obviously unsuccessful) attempt to prevent the band from playing any more shows in London.

The release does not mention accounts, though Mr. President has created campaigns for Bacardi, Dewar’s, The Body Shop, and various other UK-based brands. The agency’s most recent appearance on this blog in March 2014 concerned a campaign created for Bacardi that involved “a live music track using the movements of 100,000 bats” in Austin; no word on how SXSW attendees responded.

Regarding the hire, Mr. President Creative Partner Jordan Bambach writes:

“It’s rare to find creative talent whose knowledge is as broad, talent as sharp, and energy as powerful as Craig. We’re excited he’s joined us to help deliver on our vision of truly differentiating and impactful creative ideas.”

Os caras do canal The Slow Mo Guys no Youtube são fascinados por filmar tudo em câmera lenta. No último vídeo, eles decidiram mostrar como funciona o mecanismo de uma câmera DSLR (acrônimo de “digital single-lens reflex”) – aquelas câmeras fotográficas maiores normalmente usadas por fotógrafos profissionais e entusiastas.

Na teoria, quando você tira uma foto com a DSLR, um espelho entre a lente e o sensor se levanta, enquanto uma cortina por trás dele se abre para permitir a passagem da luz que é captada pelo sensor, produzindo a fotografia. Na prática, isso tudo pode acontecer em 0,000125 segundos (1/8000 de segundo)!

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

Mr. Rothman, once chairman of Fox Filmed Entertainment, will become chairman of Sony’s motion picture group.