Campus Party Brasil: a festa da internet é aqui

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Eu visito a Campus Party há 8 anos, desde a sua primeira edição, na Bienal do Ibirapuera. O que posso dizer sobre ela foi se tornando quase que um clichê com o passar dos anos, mas é verdade: a Campus Party é a experiência em vida real do que temos na própria web.

O ambiente é barulhento, as informações são abundantes e sempre parece que estamos perdendo algo importante – alguma palestra, um convidado interessante, uma discussão, uma conversa com uma pessoa incrível e inovadora – e eu acho que isso é exatamente o tipo de sensação que eu tenho quando passeio pelo meu feed do Twitter ou do Facebook.

Faltam horas do meu dia para tanta coisa boa, e é preciso conviver com o fato de que é humanamente impossível estar a par de tudo.

Outra coisa que continua sendo uma verdade para a Campus Party é a conexão entre pessoas. Muita gente visita os pavilhões, trazendo malas, mochilas, travesseiros, computadores e adaptadores para poder transformar um conhecido de internet em amigo da vida real, para transformar um avatar em uma pessoa de verdade, para rir juntos de piadas meméticas e se sentir parte de um grupo.

Como já era de se esperar, essa experiência é cheia de ruídos, que vão desde o tradicional barulho causado pelo áudio de palcos simultâneos até os OOOoooo de empolgação dos campuseiros.

O que melhorou na Campus desde 2008 é a estrutura. De uma festinha entre blogueiros e influentes da web, a CPBR virou uma grande festa da internet, com espaço para as mais diferentes tribos – são makers, empreendedores, cientistas, gente que adora robôs, que gosta de tunar desktops, que curte jogar um lolzinho, um monte de jornalista de tecnologia e marcas das mais variadas, que querem a todo custo imprimir a visão de que ~entendem dos paranauês da interwebz~.

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A Campus Party ainda rola até sábado, quando é encerrada a programação de conteúdos, e os campuseiros são convidados a desmontar o acampamento e voltar pra casa. Infelizmente os ingressos estão esgotados, então apenas quem já garantiu sua credencial de campuseiro pode comparecer ao vivo. No entanto, quem se interessar pelos temas que estão sendo debatidos pode acompanhar toda a programação através do portal campuse.ro, onde todas as palestras são transmitidas por streaming ao vivo e ficam disponíveis para serem assistidas mais tarde.

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A área aberta permite conhecer startups (fica a dica para os investidores que estão em busca de boas idéias) e testar algumas tecnologias nos stands dos patrocinadores.

Para quem me pergunta se “vale a pena vir à Campus Party”, eu sempre digo que vale sim. Mas venha com a mente aberta. As coisas aqui funcionam na mesma (des)organização da internet – um bocado de autonomia, meia dúzia de regulações pra evitar que vire uma baderna, e muita coisa interessante para quem souber procurar.

A única diferença é que aqui não tem Google. Então é preciso ficar de olho no que a galera anda compartilhando nas redes sociais – a hashtag oficial do evento é #cpbr8.

> FOTO de capa: Marcio Hanashiro / Japa Fotografia

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MAS Pairs Philosophy with Natasha Bedingfield for Charity Initiative Hope and Grace

When award winning wellbeing beauty brand Philosophy announced the launch of a new addition to its iconic skincare franchise, Hope in a Jar, the project took on a decidedly philanthropic edge.

Adland: 

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, recently retired soccer star Landon Donovan joins a recreational soccer team in a bid for Wells Fargo SurePay, while the Ford Fusion gets you where you’re going. And Carmax plugs its haggle-free shopping experience, because car buying can be intimidating for anyone — whether you’re a barista or firefighter.

As always, you can find out more about the best commercials on TV at Ad Age’s Creativity.

Continue reading at AdAge.com

Kia Motors of America – "What About Bob?" (2015) :30(USA)

A Common Thread’s Jordan Valenti directed a 30-second television spot for the Kia Sorento and David&Goliath. Titled What About Bob?, it follows two couples heading on a weekend trip with an incredible amount of stuff packed into their vehicle, including a friendly St.

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For the chart below, Ad Age worked with ListenFirst, a New York social-analytics and strategy shop, to examine the growth, from kick-off through Tuesday, in Facebook likes, Twitter followers, Instagram followers and YouTube subscribers for the big brands that ran national Super Bowl ads. Scroll down for notes and context.

ListenFirst tracked both absolute and relative growth, but also kept track of each brand’s average social community growth throughout January to serve as a baseline. ListenFirst’s Social Audience Impact Score, shown in the bar charts above, represents how brands grew their social followings relative to their usual, pre-Super Bowl growth rate, as benchmarked in January.

Continue reading at AdAge.com

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Like the proverbial old married couple you see bickering on the street corner, agency managers and agency creatives have a relationship that’s often fraught with friction and discord, yet, at the same time, cohesion and dependence. Finding a balance will yield a successful and productive relationship.

With that notion in mind, here are 10 things agencies can do to help eliminate the seemingly endless chafing that goes on between the two sides.

Put an end to unproductive bickering and work habits. Make your work life easier. Check out my 10 tips over at the Central Desktop blog.

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See the work at http://www.kngsmn.com

Production Company: Unit9
Interactive director: Anrick Bregman
Creative: Dirk Van Ginkel
Digital Producer: Fabien Terrasse
Art Director: Craig Parkinson
Head of Design: Sean Hobman
Design: Craig Parkinson, Melanie Hubert, Steve McGeorge
Motion Graphics: Godart Raets
Copywriter: Tarn Gordon-Rogers
UX: Laura Cortes
Tech Lead: Bruno Imbrizi
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Interactive Sound Design: Richard Nathan

GAME UK: Shoot It Down

You can still destroy the old website here: http://img.game.co.uk/holding/game.html

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Art Director: Lise Skovsted Larsen
Copywriters: Carl von der Lancken, Ryan Delehanty
Creative Director: Mark Elwood
Designer: Jim Ward
Brand Leader: Humphrey Taylor
Account Director: Duncan Stuart
Account Manager: Maurice Pfister
Digital Producer: Rachel Bishop
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Aquafresh: Patisserie White

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Creative Director / Copywriter: Kenta Ikoma
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Art Director: Yoshihiro Kono
Account Supervisor: Sayaka Ohno
Account Executive: Mamiko Hikichi
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Production Manager: Yuhei Mano
Director: Kazuma Kitada
Director of Photography: Shingo Ikeura
Editors: Yoshitaka Honda, Toshiro Nishiwaki
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Advertising Standards Authority: Darren

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Creative Director: Thiago De Moraes
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Advertising Standards Authority: Irene

Advertising Agency: AMVBBDO London, UK
Creative Director: Thiago De Moraes
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Photographer: David Stewart
Art Buyer: Sophie Hector
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Advertising Standards Authority: Nev

Advertising Agency: AMVBBDO London, UK
Creative Director: Thiago De Moraes
Art Directors / Copywriter: Harry Osborne, Sam Sword
Photographer: David Stewart
Art Buyer: Sophie Hector
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Advertising Standards Authority: Wedding suit

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Creative Director: Thiago De Moraes
Art Directors / Copywriters: Harry Osborne, Sam Sword
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President & Chief Creative Officer: Al Moseley
Creative Directors: Martin Terhart, Martin Beswick
Art Director: Ed Ryder
Copywriter: Luke Stone
Producer: Susan Cook
MD/Account Director: Stephen Corlett
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Project Managers: Jo Borton, Eleanor Fitzgerald
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DOP: Dan Bronks
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Executive Producer: Blake Powell
Local production company: Twenty-Four Seven
Editorial/Off-line edit: The Circus London
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Online: MPC Amsterdam
VFX Supervisor: Jonathan Box
Colorist: George K
Producer: Gwenn Hardouin
Music: I Get Around – Beach Boys
Composer: Brian Wilson, Mike Love
Sound design: Wave Amsterdam / Adelphoi London
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McDonald's Finally Selling Bottles of Big Mac Secret Sauce, but They're Going for $18,000

For a company no one actually likes, people sure are interested in McDonald’s food. This interest often takes shape as vulgar curiosity and conjecture about specific menu items. I still remember thinking their burgers were made from vat-grown mutant cows with no bones or central nervous system, for instance.

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It would be funnier and more interesting if it were Jack In The Box doing it, though.

Via Design Taxi.



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Âgée de 27 ans, Xyza Cruz Bacani, d’origine Philippine est venue à Hong Kong dans le but d’y travailler. Lors de ses ballades dans les rues de la ville, elle a capturé les images d’instants uniques à l’aide son appareil photo. Peu à peu, elle s’est constituée un book qui s’est finalement vu récompenser d’un Magnum par la fondation des droits de l’homme en 2015. Un talent à découvrir dans la suite.

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