(TrendHunter.com) The applications for 3D printing are accelerating, and the current trajectory is lined with 3D-printed transportation ideas. Different methods and materials are being explored every day, affording…
Advertising Agency: 11:21, Rio de Janeiro, Brazil
Creative Director / Copywriter: Gustavo Bastos
Art Director: Leandro Barbosa
Media: Bianca Brandão
Account Manager: Wanmiro Jr.
Photos: ShutterStock
Advertising Agency: 11:21, Rio de Janeiro, Brazil
Creative Director / Copywriter: Gustavo Bastos
Art Director: Leandro Barbosa
Media: Bianca Brandão
Account Manager: Wanmiro Jr.
Photos: ShutterStock
Advertising Agency: 11:21, Rio de Janeiro, Brazil
Creative Director / Copywriter: Gustavo Bastos
Art Director: Leandro Barbosa
Media: Bianca Brandão
Account Manager: Wanmiro Jr.
Photos: ShutterStock
Advertising Agency: 11:21, Rio de Janeiro, Brazil
Creative Director / Copywriter: Gustavo Bastos
Art Director: Leandro Barbosa
Media: Bianca Brandão
Account Manager: Wanmiro Jr.
Photos: ShutterStock
For many it is a business.
For us, it is our culture. Don’t let them take it away. Trafficking in cultural property is prohibited by national law.
Advertising Agency: Sushi Agencia Creativa, Salta, Argentina
Creative Directors: Nill Arnedo, Chelo Sosa
Art Director: Chelo Sosa
Copywriter: Nill Arnedo
Published: December 2014
For many it is a business.
For us, it is our culture. Don’t let them take it away. Trafficking in cultural property is prohibited by national law.
Advertising Agency: Sushi Agencia Creativa, Salta, Argentina
Creative Directors: Nill Arnedo, Chelo Sosa
Art Director: Chelo Sosa
Copywriter: Nill Arnedo
Published: December 2014
For many it is a business.
For us, it is our culture. Don’t let them take it away. Trafficking in cultural property is prohibited by national law.
Advertising Agency: Sushi Agencia Creativa, Salta, Argentina
Creative Directors: Nill Arnedo, Chelo Sosa
Art Director: Chelo Sosa
Copywriter: Nill Arnedo
Published: December 2014
For many it is a business.
For us, it is our culture. Don’t let them take it away. Trafficking in cultural property is prohibited by national law.
Advertising Agency: Sushi Agencia Creativa, Salta, Argentina
Creative Directors: Nill Arnedo, Chelo Sosa
Art Director: Chelo Sosa
Copywriter: Nill Arnedo
Published: December 2014
PepsiCo is fighting back against a parody Doritos ad that accuses the marketer of killing rain forests as a result of its palm oil policies.
The digital video (above), by a global advocacy group called SumOfUs, was released on Jan. 13 and has already amassed more than 830,000 views on Youtube. The spot was timed to coincide with Doritos announcement of the top 10 finalists for the PepsiCo-owned brand’s “Crash the Super Bowl” user-generated ad contest.
Jaime Treadwell est un peintre américain à l’univers décalé et surréaliste. Sur ses toiles, il n’hésite pas à mélanger les genres et différents styles graphiques. Dans cette sélection, on découvre que l’artiste alterne entre mise en scène et natures mortes visuelles. Plus de détails en images.
McCann New York launched a new digital campaign for Jose Cuervo today, promoting the limited edition Jose Cuervo Especial Gold and Silver bottles the brand is releasing in celebration of its 220th anniversary.
The animated 30-second spot, called “The Blacksmith,” shows a blacksmith hammering away to create the gold and silver bottles of Cuervo Especial. Brooding music matches the dark animation, which fit the Dia de los Muertos inspired artwork on the bottles, an homage to Jose Cuervo’s Mexican roots. In support of the video, the brand’s Instagram feed has been slowly revealing details about the new bottles since January 11th. Animated GIFS on Jose Cuervo’s social channels will follow today’s video release.
Credits:
McCann
Chief Creative Officers: Thomas Murphy / Sean Bryan
Executive Creative Director: Mat Bisher
Creative Director: Jason Ashlock
Senior Copywriter: Nick DiLallo
Senior Art Director: Ryan Quigley
Chief Production Officer: Nathy Aviram
Senior Producer: Jessica Coccaro
Music Producer: Mike Ladman
Account: Lauren LaValle / Christopher Jeyes / Rachel Heiss
Production
Animation Company: Elastic
Director: Andy Hall
Executive Producer: Jenn Sofio Hall
Music & Sound Design: Q Department
Mix Studio: Sonic Union
Engineer: Fernando Ascani
Shoemaker Mizuno is currently conducting an agency review.
The Japanese footwear brand, which went from Shine to McKinney almost exactly three years ago, will not be renewing its contract with the Durham-based agency when it expires at the end of February.
A McKinney spokesperson writes:
We can confirm that McKinney is ending its partnership with Mizuno and it was a great run with five Effies, a WARC Prize for Social Strategy and Most Effective Brand in North America. Mizuno is a challenger brand with limited resources and we couldn’t be prouder to have produced such groundbreaking work. We are actively pursuing a number of other, larger scale opportunities.
McKinney’s most recent campaign for Mizuno was “What If Everybody Ran,” which included the brand’s first-ever US TV spot along with a corresponding webpage and social media push; the project earned coverage in The New York Times.
A source told us several weeks ago, however, that the client wants its marketing strategy to focus less on video ads moving forward — a sentiment that fits with McKinney’s statement regarding budgetary concerns.
We know that Mizuno is currently involved in an (unannounced) agency review, but our sources did not list the shops competing for the account and the client has not responded to multiple requests for comment.
Updates as we receive them.
Now you can get all the Super Bowl XLIX ad news, and nothing but Super Bowl ad news, as soon as it breaks just by clicking the button right here.
We’ll send you complete coverage of marketers, agencies, tactics and surprises around advertising’s biggest day. Already this year’s game is shaping up a little differently than usual, with somewhat slower ad sales, fewer auto marketers and plenty of interesting newcomers from Mophie to Avocados of Mexico. Don’t miss out on the latest as it happens. Click “subscribe” to get Super Bowl Updates here.
Le photographe français Valentin Chenaille, basé à Lyon, est passionné par l’imagerie des textures, des ombres, des mains et de la lumière sur le corps et visages des femmes. A travers cette sélection de clichés, cet artiste nous dévoile toute la délicatesse, la sensualité et la poésie de son univers. A découvrir.
ESPN will be well-represented at this year’s National Magazine Awards.
Not only did its eponymous magazine earn a nomination in the reporting category, but the ESPN-owned website Grantland captured three National Magazine Award nominations from the American Society of Magazine Editors, in the video, feature writing and columns and commentary categories.
The website, started in 2011 and run by popular sports columnist Bill Simmons, is known for publishing long magazine-style articles about sports and pop culture. Last January, Mr. Simmons and ESPN apologized for the site’s handling of an article about a transgendered woman who invented a magic putter. The woman, known as Dr. V., killed herself before the story was published. But the American Society of Magazine Editors, known as ASME, nominated Grantland for episodes one, two and three of the video series “The Finish Line”; the feature story “Sea of Crisis” by Brian Phillips and three columns by Wesley Morris: “Let’s Be Real,” “After Normal,” and “If U Seek Amy.”
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Ally Bank, a branchless lender, drives home its message with a play on awkward office humor. Outback Steakhouse continues its ad blitz from down under. And Kia makes the winter elements look rustic and pleasant in latest spot for the 2016 Sorento.
As always, you can find out more about the best commercials on TV at Ad Age’s Creativity.
180LA recently launched a pair of spots shots in and around Tokyo for Expedia entitled “No Excuses” and “Someplace New.”
In the 30-second “No Excuses” a young woman rattles off a list of excuse for not using her vacation days to travel (“I just don’t have the money to travel right now,” “If I had friends to go with I’d go, but I don’t want to travel by myself,” etc.) while she is shown taking a trip to Tokyo and having a blast. “There are no more excuses: find the hotel you want and the flight you want, and we’ll find the savings to get you there,” concludes the voiceover. The spot is well put together, with the fun Tokyo locations timed to break down the woman’s arguments.
Tokyo also functions into “Someplace New” which laments that 85 percent of people who travel go someplace they’ve already been before asking, “Where’s the fun in that?” Again, the city’s distinct personality — and specifically the iconic Robot Restaurant — helps give weight to the persuasion.
“I wanted our hero’s journey to be seen as an enlightening experience: She found the courage to do this trip, and was rewarded,” said Cap Gun Collective director Tom Haines. “Expedia wanted to show a different way of thinking about travel, and I was really attracted to that message. It really gave us the opportunity to tell an interesting, more emotional story.”
Credits:
Client: Expedia
Senior Director, Brand Marketing: Vic Walia
Brand Marketing Manager: Jessica Eichner
Media Director: Elizabeth Dorrance
Agency: 180LA
Chief Creative Officer: William Gelner
Creative Directors: Dave Horton, Matthew Woodhams-Roberts
Copywriter: Ben Bliss
Art Director: Marcus Brown
Head of Production: Natasha Wellesley
Senior Producer: Erin Goodsell
Head of Account Management: Chad Bettor
Associate Account Director: Brooke Stites
Account Manager: Mackenzie Walen
Production Company: Cap Gun Collective
Director: Tom Haines
Executive Producer: Jason Botkin
Producer: Benjamin Mann
Director of Photography: Steven Annis
Editorial Company: Melvin
Editor: Dave Groseclose
Producer: Brian Scharwath
Music Track: “Genesis” by Grimes
VFX and Finishing: The Mill
Colorist: Adam Scott
La designer Bea Szenfeld a collaboré avec le photographe Joel Rhodin pour prendre en photo sa collection de vêtements « Haute Papier ». Ces pièces impressionnantes sont entièrement faites à la main et en papier. Un très beau travail jouant avec des formes futuristes et organiques, à découvrir en images.
A group of 10 U.S. media companies, including the New York Times Co., the Associated Press and NBC Universal, will test the use of drones for news gathering, seeking to persuade the government to broaden the commercial use of the small unmanned aircraft.
The news organizations will join Virginia Tech University to study the use of drones at one of six test areas approved by Congress, according to a statement today.
The media companies are trying to gain U.S. approval for the use of drones to cover breaking news events that would otherwise be too expensive or dangerous to capture in person. The Federal Aviation Administration prohibits the commercial use of the small aircraft, though it has made some exceptions.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
