Hasta La Creative!

Those of you who’ve been pining for another episode of Shit Girls Say are in luck: Graydon Sheppard and Kyle Humphrey’s amusing web series, based on the popular Twitter account, just did a spot for haircare brand Aussie—in the same style as their unbranded videos.

Sheppard directed the ad and is also the star, donning a wig and narrating common hair woes. (We’re told mcgarrybowen was the agency.)

“I can’t it wet!” he complains. “This looks stupid.” “Does this look dumb?”

Aussie recently conducted a #hairprobs survey, which found:

• Women run late an average of one day per week due to hair drama.
• One third of moms (35 percent) say their hair requires more time than their kids in the morning.
• 40 percent of women under 40 cried at least once over their hair in the past six months.
• Nearly a quarter (23 percent) of women under age 40 think that while having sex, a partner ruining their hair would be worse than a partner who can’t perform.
• Seven percent of women admit to avoiding getting intimate altogether to preserve their hairstyle.
• Women spend 20 minutes per day on their hair, translating to a full work week each year.

If you think most of these stats are hard to believe, I’m with you. Who are these people?

Stats aside, the video itself is fun—relatable and entertaining. It ends with Aussie encouraging women to #DitchtheDrama and their complex hair routines (with a shampoo plus conditioner combo product and a dry shampoo) in exchange for “fully living life.”

Which also means not crying over your hair or thinking about it during sex, probably.

Budweiser pretty much won the Super Bowl, advertising-wise, with last year’s “Puppy Love,” a success the brewer hopes to reclaim with this year’s sequel.

“Lost Dog” continues the story of last year’s Clydesdale-obsessed pup, and Anheuser-Busch today released several images and even a few animated GIFs to tease the gameday ad.

“In the spot, the Budweiser Clydesdales will tell an emotional story and help a puppy who has lost his way learn the true meaning of friendship,” Anheuser-Busch says in a news release. 

(We sincerely hope they mean the horses will literally tell the story, with actual neighs and whinnies and flapping horse-lip sounds, but sadly this seems unlikely.)

Our favorite teaser is, of course, the shivering puppy shown above, which perfectly illustrates just how adroitly Budweiser will be playing with America’s emotions on Super Bowl Sunday. I mean, just look at him, the poor guy. Golly I hope it ends well for the trembling little scamp.

Here are a few more GIFs and pics from the spot, which is sure to be a fan favorite:

For more news about the brands and stars preparing buzzworthy spots, be sure to check Adweek’s up-to-the-minute Super Bowl Ad Tracker. 

Le site College Humour en collaboration avec le graphic designer Amir Khan a eu la bonne idée détourner les titres des affiches de films sélectionnés pour la cérémonie des oscars afin de les rendre, avec humour, subtilement honnête. Birdman devient Micheal Keaton : The Movie, ou encore Grand Budapest Hotel devient Two Hour Wes Anderson Parody Trailer.

A longtime mobile ad exec, Nihal Mehta has gone from driving advertisers’ dollars toward mobile to grooming the next generation of mobile businesses.

Mr. Mehta stepped down as CEO of mobile ad-tech firm LocalResponse (now Qualia) in 2013 to focus full-time on investing in mobile startups through the investment firm he co-founded in 2009, Eniac Ventures. Now the firm has raised around of money to pour back into the mobile tech landscape.

Eniac Ventures has raised $55 million to invest in 35 early-stage mobile startups. Mr. Mehta said the firm is specifically looking at companies that have yet to raise a funding round, are still developing their product and likely haven’t generated any revenue.

Continue reading at AdAge.com

This morning Nationwide revealed news that was completely under wraps yesterday afternoon: its first Super Bowl ad in eight years will be a McKinney campaign starring Mindy Kaling.

Here’s a teaser for the ad, which will continue the “Join the Nation” campaign that began with Nationwide’s 2013 Mad Men sponsorship and ads featuring CMO Matt Jauchius.

The ad, which centers on the same personality Kaling has developed through her various comedy projects, will be 45 seconds long; AdAge reports that Doug Liman of the “Bourne” series gets directorial credit.

The teaser debuted on Good Morning America along with the #InvisibleMindy tag, which Kaling will presumably push on her social media channels as game day approaches.