(TrendHunter.com) While we all know that Cher Horowitz would never smoke, she would use these lighter cases from Shop Jeen if she did. The faux fur accessories may not be the safest smoker trinket but are definitely…
(TrendHunter.com) Legendary photographer Steven Klein captures the latest Alexander Wang collection campaign for Spring/Summer 2015. The advertorial boasts chromatic and neon imagery and is inspired by urban nightlife….
Tracy Locke tapped recently-named Buffalo Bills head coach Rex Ryan to star in its latest effort for Pizza Hut, promoting the brand’s triple-cheese covered stuffed crust.
Ryan spends the majority of the 30-second ad participating in one of his favorite activities: throwing penalty flags. The coach throws the flags in response to “incomplete” crust going wasted and generally seems angry at people’s flavorless crust choices. The ad manages to work in some crotch humor (The flag! His groin! It works on so many levels!) and a brief cameo from Tony Romo in the spot’s brief duration.
The ad follows a recent rebrand and campaign launch from Deutsch LA, which Pizza Hut named its new lead creative agency this past July. It also comes on the heels of Host Sydney introducing a very Aussie menu offering.
While Tracy Locke executed this campaign, Deutsch participated on the social and brand strategy fronts.
This morning we confirmed that Mike Geiger, president and chief integration officer of JWT North America, will be leaving the agency.
JWT officially describes Geiger’s pending departure as “amicable” and “not a surprise”; it would seem to mark the latest step in a New York-based rearrangement preceded, most prominently, by the August announcement that CCO Jeff Benjamin would be leaving in early 2015.
In a strategic shift, JWT will not actively seek to replace the outgoing Geiger.
Geiger and Benjamin joined JWT at the same time just over three years ago as the agency looked to refresh its New York leadership team (Benjamin’s predecessor Peter Nicholson departed for an ECD role with McKinney’s Manhattan office). Before accepting the JWT job, Geiger spent nearly a decade within the GS&P organization, leading the shop’s interactive production department in San Francisco before becoming chief digital officer and associate partner.
In recent months, JWT has made several changes anticipating Benjamin’s departure — most notably the hiring of 360i CCO Adam Kerj to succeed him. In the most recent move at the agency’s New York office, former Managing Director Lynn Power will assume the role of president and Lisa Setten, previously head of production, will be head of integrated production moving forward. (Co-managing director Claire Capeci ascended to the newly-created global president of retail role earlier this month.)
Geiger’s departure also precedes the unveiling of Mirum, the new globally-oriented JWT digital property set to make its debut next month. Sources claim that Dan Khabie, founder of JWT acquisition Digitaria, will lead its North American operations in a role that may include many responsibilities formerly handled by Geiger.
We have no word on the departing president’s destination, but an agency spokesperson says he’s “excited about the next chapter” in his career.
Expect more changes to come; updates as we receive them.
Nick Offerman will plug NASCAR immediately following the conclusion of NBC’s Super Bowl coverage, in an ad created in-house by NBC Sports in collaboration with Hungry Man.
The 30-second teaser “Gut Check” — recently released by NBC — sees Offerman speculating that “If the founding fathers saw us huddled in our little cocoons, texting each other smiley faces, they’d hang their powdered wigs in shame,” before offering up a certain something that “rhymes with masscar” as an antidote. NBC plans to release the extended, two-minute “America Start Your Engines” this Wednesday, which promises to feature Offerman rapping lines like “we bump and grind in a non-sexual way.” A 60-second version of this spot will air immediately following Super Bowl coverage, while “Gut Check” will air preceding the game along with a separate spot that will not feature the actor.
“We just felt like he was the perfect character to carry the message,” NBC Sports Senior Vice President of Marketing Bill Bergofin told Adweek, referring to the choice of Offerman.
Credits:
Client: NBC Sports Agency
John Miller – CMO
Bill Bergofin – SVP Marketing/ECD
Lorin Finkelstein – VP Brand/Co-ECD
Lindsay Davenport – Producer
Production Company: Hungry Man
Allan Broce – EP/CD
Dave Laden – Director
Eric Schmidt – DP
Erin Sullivan – Producer
Craig Repass – Line Producer
Editorial: Rock Paper Scissors
VFX: The Mill
Music: Beacon Street
L’agence Tourdefork met au point des procédés DIY de produits au design malin et accessible dont les patrons sont disponibles en ligne. À l’occasion d’une parution dans le mensuel italien CASAfacile, l’agence a réalisé une série de cinq bagues imprimées en 3D, permettant d’accrocher des aliments tels que petits fruits ou biscuits sur le dessus de l’anneau. Une nouvelle approche gustative à découvrir en images.
Em campanha para o seu carro elétrico i3, a BMW relembra um tempo que ninguém entendia o que de fato era internet.
O comercial para o Super Bowl do próximo domingo traz um trecho do programa diário Today, da NBC, extraído do longínquo ano de 1994. Na época, os apresentadores Katie Couric e Bryant Gumbel tentavam explicar o que era a web, discutindo o que imaginavam ser o confuso símbolo de “@”.
21 anos depois, Couric e Gumbel estão dentro de um i3, repetindo o mesmo comportamento. É uma maneira da BMW dizer que aquilo que é desacreditado hoje, pode se tornar padrão no futuro. As pessoas precisam de tempo para se acostumarem com as grandes ideias. “Quem diria que poderi?amos chamar isso de carro?”, diz Bryant Gumbel.
O i3, além de totalmente elétrico, é feito de fibra de carbono. Ligado em 220v, o carro pode ser totalmente carregado em até 3 horas.
A criação é da Kirshenbaum Bond Senecal + Partners.
Post originalmente publicado no Brainstorm #9
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Mattel’s CEO and chairman, Bryan Stockton, has resigned after the Barbie maker warned of a 6% sales slide over the key Christmas period.
Comedian Craig Robinson stars in agency The Brooklyn Brothers’ latest efforts for Pepsi’s “Hyped for Halftime” campaign, “Headin’ to Halftime,” a collaboration with Comedy Central.
The series (comprising three online spots) sees Robinson getting his band, The Nasty Delicious, together to play the Super Bowl Half Time show (a lifelong dream) with some help from Robinson’s fairy godmother. In “The Nasty What Now?” Robinson’s fairy godmother is introduced and we learn that The Nasty Delicious will be headed to Arizona. The group is actually Robinson’s band in real life, but in reality, of course, Katy Perry will be headlining the Pepsi Super Bowl Halftime Show. While it’s possible the Nasty Delicious could make a brief cameo before Perry’s performance, the band will be definitely be playing the night before at Comedy Central’s Key & Peele’s Super Bowl Comedy Special.
The second ad sees Robinson and his magic companion getting the band back together (they’ve gone on to some pretty important jobs). At over three minutes long it tends to drag along a part of the story that really should have been handled more quickly. Part three, meanwhile, sees Robinson attempt to get The Nasty Delicious’ groove back. The latest effort takes “Hyped for Halftime” to new levels of goofiness as the band finally performs, while working in something of a surprise ending.
It’s not easy to capture the idea of sound through visuals. But Sonos has done so quite brilliantly with its new logo, which appears to pulsate when a user scrolls up or down—thanks to an optical illusion with the radiating lines.
Bruce Mau Design in Toronto designed the mark around the idea of amplification—thus, the radiating lines. But the designers only realized halfway through the process that the lines looked like they were emitting sound waves when the user scrolled up or down. Indeed, they say it was a “happy accident,” and once they noticed it, they worked to refine it.
“We didn’t know people were going to notice it so prominently,” says Webb Blevins, vice president of brand design at Sonos. “We’ve done quite a bit of animation studies making that more prominent, but I thought, personally, it was going to go unnoticed.”
Not exactly. Check out lots more about the rebrand at Fast Company and Brand New.
Via Design Taxi.
La photographe Swopes partage sur son compte Instagram des photos suréelles de la ville qu’elle habite : New York City. On voit l’horizon plongée dans l’obscurité de la nuit et la clarté d’une lune géante, des gratte-ciels déversant l’océan, ou l’eau inondant la grosse pomme. A découvrir à travers une sélection d’images.
Two mates win the lotto at work, and leave the office, without leaving their chairs. Their happiness at never returning to the 9-5 life is set to the soundtrack of Steppenwolf’s “Born to Be Wild.”
English outdoor fashion brand Barbour is shining the spotlight on Barbour People. In this case, musician David Greenep, from the bands Stranger or The Plane and Six Toes.
Muhammad Ali’s famous smack talking lends to be VO on this commercial, showing us Paralympic medalist and “Dancing With The Stars” finalist Amy Purdy snow boarding, running, dancing, posing as a model, and falling down, fixing her legs, picking herself back up.
Em 1834, antes de surgir o cinema, o matemático inglês William George Horner inventou uma máquina chamada zootrópio: um tambor com uma sequência de imagens que ao girar se torna uma animação em loop. Hoje em dia, é possível reproduzir a mesma ilusão que o zootrópio com um objeto em uma base giratória e o uso de luz estroboscópica ou uma câmera de vídeo de velocidade ajustável, com os frames sincronizados perfeitamente com o giro do objeto.
Tendo este conhecimento, o designer John Edmark usou uma impressora 3D para criar esculturas que, quando filmadas utilizando essa técnica, se transformam em belíssimas animações de objetos que parecem estar “florescendo” na nossa frente. As esculturas têm pétalas dispostas em distâncias distintas do centro, o que cria a ilusão quando o flash do estroboscópio está sincronizado com um giro de 137,5° – o “ângulo de ouro” na geometria.
Post originalmente publicado no Brainstorm #9
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As respostas e reações à publicidade estão cada vez mais velozes, e as empresas precisam redobrar o cuidado com mensagens fáceis, porém com viés questionável, para não precisar gerenciar uma crise desnecessária.
Foi mais ou menos esse o caso do comercial do calmante ZzzQuil, que divulgou uma peça que comparava a tranquilidade do sono causado pelo produto àquela que uma mulher poderia conseguir na noite posterior ao pedido de casamento. Nada contra as moças que queiram casar, mas achar que todas as preocupações de uma mulher hoje em dia giram em torno de conquistar um marido parece ao menos umas 4 décadas atrasado, não?
“Durma como se ele finalmente tivesse a pedido em casamento. E vocês estivessem namorando há 10 anos”, diz o texto que acompanha a imagem, que focaliza uma moça dormindo com seu anel de noivado.
Foram tantas as reclamações que a marca acabou removendo a ação do seu Twitter, mas sem pedir desculpas pela grande escorregada.
Pelo visto, a equipe da ZzzQuil vai precisar rever seus conceitos e atualizar-se um pouquinho sobre os novos tempos. Hoje em dia, anúncios machistas não têm vez.
Post originalmente publicado no Brainstorm #9
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Adam & Eve/ DDB (today named Advertising Age’s International Agency of the Year and one of Creativity’s Innovators of the Year) has promoted Richard Brim and Daniel Fisher to executive creative director and deputy executive creative director, respectively, as part of a number of creative changes at the agency. Brim and Fisher were the creative team behind Harvey Nichols’ 2013 Christmas campaign, which won four Grnd Prix awards at the Cannes Lions festival, as well as this year’s John Lewis campaign, “Monty’s Christmas.” Brim will head up creative alongside ECD Ben Tollett, whose creative partner and fellow ECD, Emer Stamp, is leaving the agency to pursue her career as a children’s author. Founder and executive creative director Ben Priest becomes chief creative officer.
The year was 1994. Ace of Base saw “The Sign.” O.J. Simpson’s white Bronco sped down the freeway. And of course, this thing called the Internet was a tiny baby. And Bryant Gumbel and Katie Couric were desperately trying to figure it out.
A now-famous Today show clip from ’94 features Gumbel and Couric cluelessly talking about the Internet. They can’t seem to grasp the concept of an email address or the @ symbol.
“Katie said she thought it was ‘about,’ ” says Gumbel.
“Or ‘around,’ ” adds Couric.
“I’ve never heard it said, I’ve only seen the mark,” continues Gumbel. “What is ‘Internet’ anyway? Do you write to it like mail?”
“Allison,” Couric asks her producer, “can you explain what ‘Internet’ is?”
Fast-forward to today, and BMW is using the amusing clip—followed by Gumbel and Couric talking today, just as cluelessly, about the futuristic i3 electric vehicle—in its 2015 Super Bowl ad from Kirshenbaum Bond Senecal + Partners, released Monday morning:
As an added bonus—and arguably the gem of the campaign—BMW has given us outtakes from the shoot, featuring Couric, and the curmudgeonly Gumbel actually cracking a smile (and a couple of funny jokes) every now and then:
In the behind-the-scenes clip below, Gumbel gives a little insight into his perspective. “People are inclined to ask, ‘Aren’t you embarassed by that clip—are you angry about that clip? I say ‘No! I’m not at all! I’m amused by it.’ I watched The Jetsons years ago, so I kinda thought we’d be in a jetpack, ya know, flying over things … I guess one day we’ll get there, but for the time being, the electric car is the way to go.”
It’s a fun enough campaign. And to be fair, I’ve also found myself thinking about the enigmatic “@” symbol of late, as you can see from this tweet just last week:
it’s still ludicrous that we pronounce “@” as “at” and not “around”
— Alfred M Maskeroni (@digimatized) January 19, 2015
Some of the most interesting shops in adland are on the brink of a big leap. Here are 10 that demand attention.
1. EVB
5. Grupo Gallegos
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.