Hasta La Creative!

A internet veio pra mudar a vida de todo mundo, com novas maneiras de se comunicar com as pessoas. Já o telefone, porém, ficou parado no tempo, cada vez mais com ligações indesejadas ou maliciosas.

Bom, mas isso só se você ainda não é um dos 20 milhões de usuários do whoscall em todo o mundo. O aplicativo identifica chamadas, permitindo que você filtre e bloqueie as ligações que não deseja atender.

O whoscall ainda conta com uma comunidade colaborativa, que ajuda a taguear os números, criando um banco de dados global que você pode ter offline no seu smartphone.

Destaque na mídia internacional e dono de diversos prêmios de inovação, o app bloqueia cerca de 1 milhão de chamadas maliciosas por usuários todos os dias.

Sabe o melhor? O whoscall é gratuito. Disponível no Brasil para iOS na App Store,Android na Google Play e Windows Phone.

Faça o download e diga adeus para aquele famoso e irritante momento do “Que saco! Quem é que está me ligando?”

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[Esse post é trazido a você por whoscall. Texto de responsabilidade do anunciante.]

Post originalmente publicado no Brainstorm #9
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Mobile-messaging app Snapchat has gone from a way for friends to send disappearing photos to a way for publishers to distribute disappearing stories.

Snapchat has created a publisher portal within its app called Discover for media companies like Vice and ESPN to upload stories each day and sell ads against those stories. Each day publishers will post what are being described as “daily editions” that will include 5 to 10 stories from that publisher.

Discover is launching with 10 publishers in the U.S., including ESPN, Vice, CNN, Yahoo News, People and National Geographic. Snapchat will also have its own channel within Discover.

Continue reading at AdAge.com

(TrendHunter.com) These multicultural fashion influencer finds range from Moroccan style blogs that specialize in menswear along with Vogue editor accessories that are designed by Italian fashionista Anna Dello Russo….

After a quick attempt at entering Doritos’ “Crash The Super Bowl” competition, Droga5 began enlisting brands for Newcastle’s “Band of Brands” crowdsourced Super Bowl ad campaign, with help from Aubrey Plaza. Now, around a week after the last teaser with Plaza, the brand has revealed Droga5’s big game ad, featuring 37 different brands. The 60-second spot will run regionally in only one market: Palm Springs, California. But, like last year’s campaign, it’s sure to attract its share of attention online.

As you might expect, “Band of Brands” is a whirlwind of brand placement and big market advertising parody. Opening, appropriately enough, with a couple opening up some bottles of Newcastle, the ad manages to name drop Match and Armstrong Flooring in the first ten seconds. The pace only picks up from there as the ad gets more over-the-top and self-effacing about its brand references. At one point, the man looks at his watch and runs upstairs to pitch Charisma bedding, passing by a host of signs for other brands along the way. While the ad is basically the one joke we’ve been expecting from “Band of Brands” all along, it handles it entertainingly enough and the ad fits in well with the tone of the brand’s previous campaigns — even if it doesn’t have the staying power of last year’s “If We Made It.”

“Not only did we create the world’s first crowdfunded Big Game ad, but I’m pretty sure we just made the cheapest Big Game ad ever,” said Priscilla Flores Dohnert, brand director for Newcastle Brown Ale, in a statement. “By asking other brands to team up with our brand we are making a statement that Big Game advertising should be accessible to everyone, whether they can afford it or not.”

Newcastle just released its “Band of Brands” regional Super Bowl commercial, and it turns out Jockey, Boost Mobile, Lee Jeans, Brawny and Match.com are among the recognizable brands—along with some lesser-known ones—who are sharing the cost of the ad in exchange for a mention in it.

Jockey is particularly notable cameo, since, like Newcastle, it’s a Droga5 client. If Jockey signing up was a favor to its agency, it was a worthwhile one—the briefs get a less-brief appearance (close-up product shot!) than many of the brands here.

The creative approach is amusing, too, with a couple racing around their house, trying to make every brand’s pitch in time—sometimes cutting each other off in mid-sentence, as the house gets cluttered and things get desperate.

Unlike last year, when Newcastle punked the Super Bowl with the brilliant “If We Made It” campaign, the brewer is actually buying time in regional markets to air a version of this spot.

“It’s the most exciting, most jam-packed, most fiscally responsible big game ad ever,” Newcastle says. “It’s Newcastle’s Band of Brands big game ad, featuring 37 of the universe’s best brands … and a dental office in Pittsburgh.”

Here’s the full list of brands:

AmeriMerch.com, AprilUmbrellas.com, Armstrong Flooring and Ceilings, Beanitos Chips, Blettner Engineering, Boost Mobile, Brawny Paper Towels, Charisma, Detroit Beard Collective, District 78, Dixie, East End Leisure Co., Gladiator GarageWorks, Hello Products Oral Care, Hunt’s Tomatoes, JackThreads, Jockey, Kern Group Security, Kibo Active + Leisure Wear, Krave Jerky, Las Vegas, Lee Jeans, Match.com, McClure’s Pickles, Mr. Cheese O’s, Newcastle Brown Ale, Polished Dental, Quilted Northern, Quinn Popcorn, Rosarita Beans, RO*TEL, Second Chance Custom, Sharper Image, Tessemae’s All-Natural Dressings, The Ross Farm, Vanity Fair Napkins, YP.com and Zendure Batteries.

A strong dollar took its toll on Procter & Gamble Co. sales and earnings, and it’s also among factors pushing down marketing spending, Chief Financial Officer Jon Moeller said marketing spending was down 0.7 percentage points as a share of sales last quarter.

Thanks to a dollar that strengthened against virtually every currency last quarter, P&G missed analyst forecasts for earnings per share excluding restructuring and other temporary factors by a fairly wide margin at $1.06 per share vs. the $1.13 consensus analyst forecast. That came despite the 0.7 percentage point in marketing savings vs. last year and vs. fiscal 2012, of which 0.6 points came from non-media costs, Mr. Moeller said.

Based on the numbers Mr. Moeller cited, P&G’s reported advertising spending for the full year ending June 30 would tally 10.5% of company sales, down from 11.2% in 2012 and 11.1% last year. With P&G sales currently running at around $81 billion on an annual basis, that would mean $8.5 billion in reported global advertising spending for P&G this year, down from $9.2 billion on $83.6 billion last year, before the effect of divestitures such as the Iams and Duracell brands.

Continue reading at AdAge.com

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EasyJet CEO Carolyn McCall has attributed a jump in business traveller bookings to the airline’s ‘Business sense’ campaign.

(TrendHunter.com) These GQ fashion features range from suggestive sailor portraits to lumberjack-themed editorials that are rugged in their aesthetic. While issue of American and British GQ are more synonymous with…

As digital marketing becomes increasingly important to business strategies, 80% of companies plan to increase their digital marketing budgets over the next 12 to 18 months, according to a study released Tuesday by Mondo.

The study, “The Future of Digital Marketing,” was based on an online survey of 262 digital marketing executives at b-to-c and b-to-b companies.

Of those companies increasing their digital-marketing budgets, 40% said they would increase them between 5% and 10%; 32% said they would increase them between 10% and 15%; and 9% plan to increase them between 0% and 5%.

Continue reading at AdAge.com