La marque japonaise Aijinomoto General Foods a créé une animation intitulé « Latte Motion » pour promouvoir son arôme de boisson latte, Maxim Stick. L’animation est composée de 1000 tasses de café comportant chacune un design unique et raconte, à travers un stop-motion, l’histoire de l’amour d’un couple, pour conclure subtilement « Latte réchauffe le monde ».
Yesterday, McDonald’s aired “Signs,” the latest in Leo Burnett’s brand refresh for the fast food giant, which aired during NFL Divisional Playoff games and the Golden Globe Awards yesterday.
Following on the heels of “Archenemies,” Leo Burnett’s latest continues to celebrate the love, this time focusing on the lovin’ between McDonald’s and local communities. The ad shows customized messages on McDonald’s signs (you know, the ones that say “Billions Served” by default), beginning with “Thank You Veterans” and also featuring “We Remember 911,” and “Boston Strong” while also offering some more personal signs, such as “We Believe In You Crystal.” At the end of the version running online, viewers are invited to explore the stories behind the signs at mcdonalds.tumblr.com.
New Career Opportunities Daily: The best jobs in media.
OK, silly teaser headline aside, this latest Thai Life Insurance ad, much like those that preceded it, may bring a little moisture to your eyes.
While not as gut wrenching as previous efforts, the story of a little boy who aspires to be a garbageman is inspiring. Why? Because that’s what his mother does. And she has a tough time of it because of a leg injury. Which is why the boy skips school to go help his mother.
Before all of this happens, the boy is in a classroom and he, along with all the other students, are creating drawings which represent what they want to be when they grow up. Most kids want to be silly action figures. But out boy proudly seeks the waste disposal profession though his mother’s job more closely resembles that of a city civil worker rather than an actual garbage collector.
In the end, the teacher, who isn’t too enamored with most of the student’s penchant for superheroes, gives out boy top score for his goal in life. But not until after other students explain why.
Newcastle Brown Ale, which last year pretended to create a Super Bowl TV, might actually do one this year — albeit it on a regional, not national, level.
The Heineken USA-owned brand today announced a new campaign called “Band of Brands” that is aimed at producing the “first-ever crowdfunded Big Game ad” by teaming with other brands. “In exchange for a small contribution, any brand can join Newcastle’s team and have its logo and messaging featured in an actual Big Game spot,” the brand said in a statement.
The effort, by Droga5, is the latest play by Newcastle to mock conventional advertising techniques with snarky videos that often star celebrities. The “Band of Brands” campaign was launched today with a video starring “Parks and Recreation” star Aubrey Plaza. In the spot (above) she says, “We can help your brands sell tons of whatever the (bleep) your brands sell,” adding that “football is a team sport, now advertising is, too.”
Print
Audi
The new Audi S1 with quattro. 0-100 km/h in 5.8 seconds.
Advertising Agency:Avraham Adv., Tel Aviv, Israel
Creative Director:Adam Feder
Art Director:Pavel Bolo
Copywriter:Adam Feder
Illustrator:Pavel Bolo
Laura Guesse est une artiste guidée par un besoin de paix, de sérénité et des inspirations qui ont amené celle-ci à peindre de manière très personnelle, des parcelles de nuages gris ou blanc flottant dans un ciel profond. Par le biais de ses oeuvres, l’artiste désire exprimer et transmettre cette quiétude qui l’inspire tant. À découvrir.
Marketers hear it constantly: The brands that are closest to their customers will ultimately win.
But this is becoming increasingly more difficult as consumers continue to put distance between themselves and brands. Consumers are paying to remove advertising from their apps and games, installing ad-blocking software for a better browser experience and purchasing DVRs that now allow them to instantly skip commercials (or even skipping the networks altogether and “binge-watching” on Netflix).
Rest assured, there is one surefire way national marketers can build their brands — at the local level. Local is a great way to create closer connections across search, social and mobile, in the moments where and when it matters. But some marketers are hesitant to dive headfirst into the local pool.
A new campaign for McDonald’s that kicked off in the US this weekend has received a mixed reaction from consumers on social media.
In the battle between digital and TV for ad budgets, digital display and video advertising has been attacked for not being viewable or safe, with trading being less than transparent, says David Ellison, marketing services manager at ISBA.
According to News Corp. Australia, the definition of an intern is a hot, young, plaything dressed in lingerie atop a bed with a look of sexual anticipation on her face.
Yes, in what has to be categorized as the dumbest marketing move of the century, News Corp. Australia publication Sunday Style posted an image of a woman clad in heels and lingerie atop a bed on Instagram with the copy, “We are on the hunt for fashion interns! Email your CV to sundayfashion@newslifemedia.om.au or tag friends who might be good candidates”
Predictably, and understandably, the internet went into outrage overdrive causing the news organization to pull the post and issue an apology which read, “We made an error in judgment today with an image used in a recent Instagram post calling for interns that has since been taken down. We take our intern program seriously and apologize for any offense caused.”
An error in judgement? Damn. Even the perverts who run Adrants wouldn’t run an ad like this looking for interns!
Saatchi & Saatchi, New York has hired Paul Bichler, former group creative director of Droga5, as executive creative director. The agency has also announced that creative team Luca Lorenzini and Luca Pannese (known as Luca & Luca) are moving over from the agency’s Milan office to be global creative directors.
Bichler has served as group creative director at Droga5 since February 2013, leading creative for the American Express and Hennessy brands. Before that, he was executive creative director at JWT New York, and a creative director at Bartle Bogle Hegarty and Fallon. Lorenzini and Pannese have worked together since 2000, and are known for their campaigns on behalf of Coordown, the Italian organization that champions the rights of people with Down Syndrome, as well as their work for Toyota, Lexus, T-Mobile, Renault, and Novartis.
“Thanks for flying with us. Because without all of you choosing to fly with us, we wouldn’t be able to afford a celebrity VO in this spot.”
–Love, Delta and Donald Sutherland.
Les personnages présents dans l’imaginaire de Tran Nguyen sont de belles et jeunes femmes à l’air mélancolique évoluant dans un univers sombre et surréaliste. L’artiste les dessine accoutrées de frou-frou, de robes se désagrégeant en petits oiseaux et comme dans Alice au pays des merveilles, il les représente parfois aussi grandes que des maisons. Un travail somptueux à découvrir en images.
In the second part of Media Week’s salary survey snapshot in association with recruiter Sylex, co-managing director Alex Michaels finds muted growth as supply outstrips demand at many levels.
The architect of the Moss Bros brand overhaul, commercial and operations director Jemima Bird, has stepped down to return to her consultancy.
Young’s Seafood launches its latest TV push today with a campaign featuring a cat, voiced by Rupert Everett, enviously watching his owner eating the new Gastro range.
Isobar has appointed Emmanuel Davis to the newly created role of head of technology, with immediate effect.
Sport England, the body that allocates public funding to sport, is kicking off a campaign to encourage women to get active, featuring a TV ad created by FCB Inferno.
If any brand is less deserving of an adult-themed paint job, it’s Crayola.
Yes, the crayon company is synonomous with childlike innocence. But it was anything but on Sunday, when its Facebook page was hacked by unknown deviants. Once inside the brand’s account, the perpetrators shared click-baity links to R-rated sites throughout the day, sending poor Crayola into a panic.
We’re aware of the situation on our official FB page, which was hacked today, and making every effort to stop the unauthorized posts.
— Crayola (@Crayola) January 11, 2015
Below are images of some of the posts. While most are relatively tame—containing dirty drawings and innuendo—some of the images are NSFW.
Crayola eventully took back control of the page and posted this update on Twitter:
We don’t condone the inappropriate & offensive content being posted to the fraudulent Crayola FB page & sincerely apologize to our fans.
— Crayola (@Crayola) January 12, 2015
Outdoor, Film, Print
Vodacom MFW
We are hostages of what we dress. Wild Now.
Advertising Agency:DDB, Mapunto, Mozambique
Creative Director:André Coelho
Creative Supervisor:Ricardo Traquino
Art Directors:Thiago Alves, Ricardo Traquino
Copywriters:Ivo Alves, Carlos Osvaldo
Executive Producer:Vasco Rocha
Producer:Danial Valigy
Project Manager:Sónia Ferreira
Film Director:Marcel Rutschmann
Photographer:Joca Faria
3D Post Production:Studio Nuts
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