Burger King: Yumbo

Advertising Agency: Pitch, USA
Chief Creative Officer: Xanthe Wells
Executive Creative Director: Gage Clegg
Copywriters: Jake Matthews, Will Patterson
Art Director: Max Pollak
Account Director: Michelle Agnew
Management Supervisor: Brienne Monty
Assistant Account Executive: Christina Gocoglu
Director of Broadcast: Julie Salik
Production Business Manager: Sheila Barrand
Production Company: Humble
Director: Whitey McConnaughey
Director of Photography: Mike Svitak
Executive Producer: Ned Brown
Producer: Brian Quinlan
Editorial Company: Bicep Productions
Editor: Nate Connella
Asst. Editor: Gary Burns
Editorial Producer: Esther Gonzalez
Animation, Color & VFX: Terry Politis
Audio Post Company: Bicep Productions
Engineer: Luis Rosario
Music: Stock/ APM

Zalora: Own the Night

Production Company: Blacksheep Live
Director / Photographer: Ben Cook
Producer: Bhavna Shivayogimath
Editor: Jason Denning

Change.org: Kids

Advertising Agency: Publicis Metro, Indonesia

Change.org: Shark

Advertising Agency: Publicis Metro, Indonesia

Kidsco: Thursday

Advertising Agency: Droga5, London, UK
Executive Creative Director: Nik Studzinski
Creatives: Tom Bender, Tom Corcoran
Production: Somesuch
Producer: Sally Campbell
Director: WhatSheSaid
Sound Studio: Factory

Motor Accident Commission: Grow up

Advertising Agency: Clemenger BBDO, Adelaide, Australia
Creative Director: Matt O’Grady
Art Directors: Amy Weston, Haylie Craig
Copywriter: Andy Scott
Account Director: Erik de Roos
Agency Producer: Holly Horne
Account manager: Carmel Alfano
Production company: The Sweet Shop
Producer: Larisa Tiffin
Director: Louis Sutherland

Biggest Change in Marketing in Last 50 Years Might Get Lost in Translation


What’s the biggest change in marketing in the past 50 years?

You could make the case for the Internet. Or Big Data. Or mobile marketing. Or PR. Or celebrities. Or a number of other revolutionary developments.

But in our work as marketing consultants, we find the biggest change is the shift from national marketing to global marketing. Our clients are mostly focused on building global brands.

Continue reading at AdAge.com

Despite Surging Popularity, Content Marketing Is a Fraction of 2015 Budgets


Content marketing is among the hottest topics in marketing and media. In a recent report from analytics firm eMarketer, for instance, several marketers expressed bullishness about the practice in the year ahead.

Budgets, however, don’t seem to have caught up with the hype yet.

In a recent survey, 52% of marketers said one-quarter or less of their 2015 marketing budget is dedicated to content. The survey, which asked 601 marketers about their tactics around content, comes from Contently, a company that licenses software to brands to help them manage content-marketing projects and connects these companies with freelance writers.

Continue reading at AdAge.com

Portraits Made With Anamorphosis Installations

Il est déroutant de constater que ces portraits sont réalisés à l’aide d’installations d’objets divers, et que chaque détail est minutieusement calculé selon la perspective, la couleur et la forme. D’incroyables mises en scène de portraits de gens célèbres réalisés par l’artiste français Bernard Pras, à découvrir dans la suite.

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Saturday London Brings Together Lady Gaga and Tony Bennett for H&M

Saturday London enlisted Lady Gaga and Tony Bennett for a new, glitzy holiday ad for H&M which doubles as a promotion of the pair’s album Cheek to Cheek, which was released in September.

The spot, entitled “Magical Holidays” features a Gatsby-esque holiday party,with Bennett and Gaga (decked out in a Cher wig) performing a duet version of the Duke Ellington/Irving Mills-penned Jazz standard “It Don’t Mean a Thing (If It Don’t Got That Swing)” while a room full of party-goers dances. “Magical Holidays” arrives at, and later departs from, the party scene in a strange, surreal way that does, indeed, seem to imply some holiday magic (just don’t try to make much sense of it). Fans of Gaga and Bennett (who, we imagine, are mostly separated by a few years) should enjoy the duo’s performance which also functions to drive album sales for the holiday season, and H&M should be able to count on winning over some Gaga fans by association. (more…)

New Career Opportunities Daily: The best jobs in media.

Stuart Elliott Takes the New York Times Buyout

Today in End of An Era news, agency PRs everywhere will no longer be pitching Stuart Elliott for coverage in The New York Times. As Elliott announced on his Facebook page this morning (and Capital New York reported), he has chosen to take early retirement via one of 100 staff buyouts after working at the paper since 1991.

In his words:

Stuart Elliott

Elliott has, of course, covered everything from campaigns to M&A in his two-plus decades with the NYT.

(more…)

New Career Opportunities Daily: The best jobs in media.

60 Mystical Gift Ideas – From Edgy Occult Tees to Minimalist Evil Eye Accessories (TOPLIST)

(TrendHunter.com) These mystical gift ideas range from edgy occult tees to evil eye statement accessories that will appeal to the witchy or bohemian fashion lover.

Standouts from this list include patterned and…

Time Inc. Exec VP Todd Larsen Out in Executive Reshuffle


Time Inc., the nation’s largest magazine publisher, is reorganizing its executive suite.

Executive VP Evelyn Webster, who oversees the company’s lifestyle titles including InStyle, will assume responsibility of Time Inc.’s entire U.S. portfolio, excluding People and Entertainment Weekly, according to an internal memo from Time Inc. CEO Joe Ripp that was distributed Wednesday morning.

Her appointment is effective immediately. “She has done a terrific job managing our fashion, luxury and lifestyle brands,” Mr. Ripp said in the memo.

Continue reading at AdAge.com

Verizon Kills Its Content Marketing Baby


That didn’t last long. Verizon Wireless has pulled the plug on its newest content marketing venture, a web publication called SugarString, a little over two months after it launched.

The website was designed to rival tech-savvy magazines, like Wired, from Conde Nast, and Motherboard, from Vice. For several weeks, SugarString published articles on technology, culture and politics, with Verizon’s logo attached to the bottom of the page. But in late October, the carrier ran into a backlash, after the site’s editor (erroneously, according to Verizon) told aspiring writers that coverage of net neutrality and espionage were barred.

The site then went silent. At some point this week, it was scratched from the web, and its Twitter handle, with 73,300 followers, was locked.

Continue reading at AdAge.com

Brands' Future Is Creating Shared Value, Not Just Social Responsibility Campaigns


In a seminal article that appeared in the Harvard Business Review in 2011, Michael Porter and Mark Kramer defined a new paradigm for business with the words “shared value.” The idea is that the future of today’s brands will lie in aligning business success with positive social impact for people and the planet. This is a new way of looking at corporate citizenship, from occasional philanthropic and cause-oriented actions that lie outside of their core business, to the core business itself and its potential to make the world a better place.

Both of these represent a transient, perhaps insincere, and unsustainable role for brands in making the world better, whereas aligning how the actual products and services can make a positive impact makes them enduring and sustainable.

The truth is, today’s greatest and most enduring brands came into the world through a shared-value idea. The world’s most-loved brands started with a single person who saw a societal need and looked to create something that could address that need and make the world a better place.

Continue reading at AdAge.com

Clay Williams Joins Community, Wondros Adds Fackrell Brothers and More


Director Clay Williams is moving from MJZ to Community Films. Williams, a former managing partner and creative director at TBWA/Chiat/Day, has been directing for over 13 years, including recent spots for First Bank, Burger King, Purolator, HBO and Ikea. He began directing with his former creative partner Chuck Bennett before going solo in 2002. Earlier in his career, he worked as a creative at Goodby, Silverstein & Partners before joining TBWA.

Continue reading at AdAge.com

Watch: Is the agency pitch good or evil? – Part 3

In our latest ‘Bums on Seats’ video offering advice from the UK’s leading marketers, we ask: Is the agency pitch good or evil?

My Media Week: Jason Webby

This week, Jason Webby, senior vice president, sales, CNBC International, forges plans for Davos 2015 and heads to Geneva to meet CNBC’s longest standing global commercial partner, Rolex.

2014 Pictures of the Year by AFP

Comme chaque année, l’Agence France Presse vient de publier ses meilleures photos de l’année 2014. Il s’agit ici des clichés les plus marquants, choquants, inattendus, extraordinaires qui couvrent l’ensemble des actualités du monde pour le meilleur et bien souvent le pire. Du virus Ebola à la Coupe du monde de football, voici une sélection de quelques-uns des meilleurs clichés.

An Iranian Kurdish female member of the Freedom Party of Kurdistan (PAK) keeps a position in Dibis, some 50 kms northwest of Kirkuk, on September 15, 2014. The world’s top diplomats pledged today to support Iraq in its fight against Islamic State militants by « any means necessary », including « appropriate military assistance », as leaders stressed the urgency of the crisis. AFP PHOTO/SAFIN HAMED/AFP/Getty Images

Protesters pose with a police shield outside the parliament in Ouagadougou on October 30, 2014 as cars and documents burn outside. Hundreds of angry demonstrators in Burkina Faso stormed parliament on October 30 before setting it on fire in protest at plans to change the constitution to allow President Blaise Compaore to extend his 27-year rule. Police had fired tear gas on protesters to try to prevent them from moving in on the National Assembly building ahead of a vote on the controversial legislation. But about 1,500 people managed to break through the security cordon and were ransacking parliament. AFP PHOTO / ISSOUF SANOGO/AFP/Getty Images

The car of Caterham-Renault driver Kamui Kobayashi of Japan veers off the track during an accident at the start of the Formula One Australian Grand Prix in Melbourne on March 16, 2014. AFP PHOTO / Saeed KHAN /AFP/Getty Images

A Kurdish man sits at the border area close to the southeastern village of Mursitpinar, in the Sanliurfa province, opposite the Syrian town of Kobane, also known as Ain al-Arab, where heavy fighting between Islamic State militants and Kurdish fighters is taking place, on October 16, 2014. Turkey’s ruling party said it was optimistic about the prospects for the peace process with Kurdish rebels after a spate of violence raised concern about its viability. AFP PHOTO / ARIS MESSINIS/AFP/Getty Images

An Israeli artillery fires a 155mm shell towards targets in the Gaza Strip from their position near Israel’s border with the Strip on July 12, 2014. Israel pounded Gaza for a fifth day today, vowing no let-up in its air campaign to halt rocket attacks by militants which has killed more than 120 Palestinians. AFP PHOTO /MENAHEM KAHANA/AFP/Getty Images

South Sudanese children from the Dinka ethnic group pose at cattle camp in the town of Yirol, in central South Sudan on February 12, 2014. UN leader Ban Ki-moon condemned on February 12 what he said was the use of cluster bombs in the war in South Sudan, a day after the opening of peace talks between South Sudan’s government and rebels. Troops loyal to President Salva Kiir and renegade soldiers who support his former vice president Riek Machar have been battling since mid-December. AFP PHOTO / FABIO BUCCIARELLI/AFP/Getty Images

World Champion Christian Sprenger of Australia swims during a swimming clinic session for children with special needs on the rooftop pool of the Marina Bay Sands resort hotel in Singapore on May 20, 2014. Sprenger is in Singapore to promote the Singapore Swim Stars held in September, a three-day swim festival that includes an unprecedented competition format involving some of the world’s best swimmers which will showcase a synchronized swimming as well as swimming clinics. AFP PHOTO/ROSLAN RAHMAN/AFP/Getty Images

A member of the Afghan intelligence force points his pistol towards the body of an insurgent following an attack by the Taliban at Kabul’s airport on July 17, 2014. Explosions and gunfire rang out as the Taliban attacked Kabul airport in the militants’ latest attempt to steal the initiative with the country in the grip of a presidential power struggle. AFP PHOTO/SHAH MARAI/AFP/Getty Images

Uruguay’s forward Luis Suarez (L) reacts past Italy’s defender Giorgio Chiellini during a Group D football match between Italy and Uruguay at the Dunas Arena in Natal during the 2014 FIFA World Cup on June 24, 2014. AFP PHOTO/ JAVIER SORIANO/AFP/Getty Images

German pianist Stefan Aaron hovers about the Munich airport Franz-Josef-Strauss, southern Germany, on July 23, 2014. Stefan Aaron is seated in front of his piano on an aluminum structure that is reminiscent of a flying carpet and attached to a helicopter. The appearance is the fourth stop on his « Orange Piano Tour » that will take him and his orange piano at exceptional locations around the world for the musician. On the 4206 meter high Alphubel in Saas-Fee, Switzerland, Stefan Aaron has played on the Great Wall and the Pulpit Rock in Norway, a natural rock platform 604 meters above the Lysefjord near Stavanger. AFP PHOTO/CHRISTOF STACHE/AFP/Getty Images

This picture taken on July 25, 2014 shows people cooling off in a water park in Suining, southwest China’s Sichuan province. Meteorological departments issued an orange alert for high temperature as a heat wave embraces Sichuan province, with temperature of most area topped 37, local media reported. CHINA OUT AFP PHOTOSTR/AFP/Getty Images

Demonstrators protest against the August 9 police shooting of 18-year-old Michael Brown by holding their hands up while gathered on the streets of Ferguson, Missouri late on August 16, 2014. A crowd of some 200 demonstrators defied a curfew that came into effect in Ferguson early on August 17, days after police shot dead the unarmed black teen, triggering a wave of rioting. AFP PHOTO / Joshua LOTT/AFP/Getty Images

This photo taken on September 3, 2014 shows Leng Yuting, 26, posing underwater for her wedding pictures at a photo studio in Shanghai, ahead of her wedding next year. Her fiance Riyang said they had their wedding photographs taken underwater because ‘its romantic and beautiful’. Mr Wedding studio owner, Tina Lui, started providing underwater pictures four years ago. AFP PHOTO / JOHANNES EISELE/AFP/Getty Images

Policemen rest following pro-democracy protests in Hong Kong on September 29, 2014. Police fired tear gas as tens of thousands of pro-democracy demonstrators brought parts of central Hong Kong to a standstill in a dramatic escalation of protests that have gripped the semi-autonomous Chinese city for days. AFP PHOTO / XAUME OLLEROS/AFP/Getty Images

Children play around a man disguised as Batman at the Favela do Metro slum, area just near the Maracana stadium, in Rio de Janeiro, Brazil, on January 9, 2014. Families living in this shantytown within a stone’s throw of Rio’s mythical Maracana stadium refuse to have their homes demolished as part of a project to renovate the district before the FIFA World Cup circus pitches camp in June. AFP PHOTO / YASUYOSHI CHIBA/AFP/Getty Images

In this photograph taken on April 16, 2014, a veterinary staff member of the Sumatran Orangutan Conservation Programme center conducts medical examinations on a 14-year-old male orangutan found with air gun metal pellets embedded in his body in Sibolangit district in northern Sumatra island. The orangutan was rescued by Indonesia’s ministry of forestry personnel and Orangutan Information Center on April 15, 2014 in nearby Langkat district in a small patch of forest and agricultural plantation. The center has cared for over 280 orangutans rescued from palm oil plantations, poachers and pet owners and over 200 have been reintroduced in the wilds. The critically-endangered primates population are dwindling rapidly due to poaching and rapid destruction of their forest habitat that is being converted into palm oil plantation. AFP PHOTO / SUTANTA ADITYA/AFP/Getty Images

A Palestinian woman pauses amid destroyed buildings in the northern district of Beit Hanun in the Gaza Strip during an humanitarian truce on July 26, 2014. The bodies of at least another 35 Palestinians were recovered from rubble across Gaza during a truce, raising to over 900 the overall death toll of Israel’s onslaught on the territory since July 8, medics said. AFP PHOTO / MOHAMMED ABED/AFP/Getty Images

A Palestinian girl sits and eats in the rubble of her destroyed home, on August 2, 2014 following an overnight Israeli strike on Gaza City. A fresh wave of violence killed dozens in Gaza after the collapse of a UN and US backed ceasefire, officials said, as Hamas denied it kidnapped an Israeli soldier. AFP PHOTO / MAHMUD HAMS/AFP/Getty Images

An Orthodox priest tries to stop clash protesters the police in the center of Kiev on January 22, 2014. Ukrainian police on Wednesday stormed protesters’ barricades in Kiev as violent clashes erupted and activists said that one person had been shot dead by the security forces. Total of two activists shot dead during clashing. The move by police increased tensions to a new peak after two months of protests over President Viktor Yanukovych’s failure to sign a deal for closer ties with the EU. AFP PHOTO/ SERGEI SUPINSKY/AFP/Getty Images

A protestor throws a molotov cocktail at riot police in the centre of Kiev on January 22, 2014. AFP PHOTO/ VASILY MAXIMOV/AFP/Getty Images

Riot police officers gather as they clash with protestors in the center of Kiev on January 22, 2014. AFP PHOTO/ ANATOLII BOIKO/AFP/Getty Images

A patient being treated for multiple gunshot wounds to the face, chest and throat sits in a wheelchair in the Malakal teaching hospital on February 5, 2014. AFP PHOTO / CARL DE SOUZA/AFP/Getty Images

A Ukrainian artist plays the piano set on the anti-government opposition barricade in Kiev during a concert organized for the activists and for the policemen on February 10, 2014. AFP PHOTO/ SERGEI SUPINSKY/AFP/Getty Images

A flock of migrating starlings is seen as they perform their traditional dance fly before landing to sleep during the sunset near the southern Israeli village of Tidhar, in the northern Israeli Negev desert, on February 12, 2014. AFP PHOTO/MENAHEM KAHANA/AFP/Getty Images

Protesters catch fire as they stand behind burning barricades during clashes with police on February 20, 2014 in Kiev. AFP PHOTO/BULENT KILIC/AFP/Getty Images

Children play with a suitcase in a IDP camp for the Nuer ethnic group inside the UNMISS compound in Bor, South Sudan, on February 27, 2014. AFP PHOTO / JM LOPEZ/AFP/Getty Images

An X-ray film shows a bullet lodged on 18-month-old boy Satrin Osinya (R), as he receives treatment at the Kenyatta National hospital Nairobi March 26, 2014 , three days after gunmen spraying bullets on the congregation killed six worshipers and injured 17 others during a worship service in the Coastal city of Mombasa. The fate of one-and-a-half-year-old Satrin Osinya, whose mother died trying to protect him when the attackers sprayed the church service with bullets, has gripped the east African nation. Doctors will likely wait for two weeks until swelling in the brain reduces to allow the tricky surgery to go ahead. AFP PHOTO/SIMON MAINA/AFP/Getty Images

Torchlights are placed next to soldiers’ tombs at the Douaumont’s boneyard, eastern France, during the annual event known as The Four Days of Verdun, a night parade of veterans, as they commemorate the Verdun battle 98th anniversary. AFP PHOTO/FREDERICK FLORIN/AFP/Getty Images

Lukas Michul, a member of the ‘dream walker’ group jumps from atop the rugged rocks overlooking the azure waters of Navagio beach, one of the Greece’s most renowned leisure spots on the popular tourist island of Zakynthos on June 23, 2014. This is rope jumping — part diving, part rock climbing, with a touch of engineering. The aim of the project is to dream jump in 80 places with most ravishing nature and architecture all over the world .They plan to stage their next leaps at a cave complex in Croatia, a French viaduct, skyscrapers in Las Vegas and Johannesburg, and the Grand Canyon. AFP PHOTO / LOUISA GOULIAMAKI/AFP/Getty Images

People look on as a woman reacts after her husband is suspected of dying from the Ebola virus, in the Liberian capital Monrovia, on October 4, 2014. AFP PHOTO / PASCAL GUYOT/AFP/Getty Images































Picture of The Year by AFP

Verizon Shuts Down SugarString, Site That Had Drawn Journalistic Criticism

SuperString ran afoul of the public when The DailyDot reported in October that an editor recruiting journalists was warning them that the site would forbid reporting on “spying and net neutrality.”