Chess est un projet d’échiquier peu commun : accroché verticalement, il orne le mur comme un tableau et se contemple comme une oeuvre d’art fonctionnelle. Objet de décoration novateur, il symbolise la créativité et permet d’envisager ce jeu autrement, de manière plus participative et moins élitiste. Ce projet pensé par Sean Connell et proposé sur Kickstarter est à découvrir dans la suite.
Outdoor, Film, Promo
Nestlé
Do we really know our reactions in front of a stranger? Now we can find out more thanks to The Hello Experiment Nescafé, a social experiment filming with hidden cameras, the behavior of people who are in contact with strangers.
Advertising Agency:Publicis, Milan, Italy
Creative Directors:Bruno Bertelli, Cristiana Boccassini
Creative Supervisors:Paolo Bartalucci, Alessandro Candito
Art Director:Sophian Boudjera
Copywriter:Lucas Bouneou
Planner:Guglielmo Pezzino, Bruno Tecci
Director:Francois Nemeta
Dp:Vincent Doignon
Editor:Fabrizio Squeo
Music:Jean-Étienne Maillard
Account Director:Barbara Pusca, Claudia Brambilla
Account Executive:Filippo D’Andrea, Elena Pozzi
Agency Producers:Luana Strafile, Federica Manera
Executive Producer Akita off:Davide Rizzi
Producer Akita off:Franziska Stubenruss
Red Tettemer O’Connell + Partners placed some faux personal ads in the New York, Philadelphia and Chicago sections of Craigslist’s popular “Missed Connections” department on behalf of crystal jeweler Swarovski.
One ad reads: “Love that you’re the kind of girl that scrolls through the Missed Connections and knows your smile gets attention. You’re definitely our kind of girl. We think confidence like that deserves something sparkly. Something maybe like a Swarovski Stardust Bracelet? Maybe we have one for you. Send us a message and maybe we can make this sparkle yours.”
Check out six of the listings here:
• Cute Dress Girl at Franklin Mortgage – m4w
• Black tshirt ordering latte at La Colombe – m4w (Center City)
• East Village Milk Bar Blonde with Bday Truffles – m4w (East Village)
• Blonde bartender LES, great smile – m4w (Lower East Side)
• Last friday in Old City, white sweater – m4w (Old City)
• Bright red lips w/wrist tattoo at big star – m4w
This approach is restrained compared to TiVo’s lusty romp through Missed Connections last year. And it’s probably more sincere than much of the section’s typical fare, as a few respondents will actually receive Swarovski bracelets as part of the promotion.
“We hope we’ll pleasantly surprise some curiously intrigued women on Missed Connections,” says agency chief creative officer Steve Red, “and that they’ll sparkle a little bit more the next time they catch someone’s eye.”
This much is crystal clear: In a world where everything’s an ad, sometimes even ads come disguised as other ads.
Never underestimate the power of nostalgia, even in the form of quasi-ironic undergarments.
Internet users of a certain age have been abuzz over the past 24 hours about a new line of superhero-themed Underoos sized for adults and available at Hot Topic.
In fact, of the eight sets announced yesterday—Superman, Wonder Woman, Batman, Batgirl, Harley Quinn, Captain America, He-Man and Skeletor—the only two left in stock as I write this are Harley Quinn and Batgirl, both available only in large. (The Batman underwear literally went out of stock and then vanished while I was typing this.)
It’s doubtful we’ll need to wait too long to see these return. With such an immediate and voracious response from wistful children of the ’80s (and probably a fair share from the ’90s or beyond), the resurgent Underoos will likely be back in stock before you know it.
Surely the next batch will have Green Lantern and Aquaman, catering to a more discerning man-child. And maybe, for the honor of love, She-Ra will even get the respect she deserves. Until then I guess we’ll just have to settle for Amelia Earhart and Marie Curie.
Here’s an image via i09 that includes the Captain America and He-Man Underoos no longer in stock:
The Conde Nast of old aimed to sign star scribes like Christopher Hitchens and photographers like Annie Lebowitz. The Conde Nast of now has its sights set on YouTube stars.
To meet the content demands of its growing millennial audience, the magazine publisher’s digital-video division, Conde Nast Entertainment, has begun signing YouTube stars to wide-reaching agreements that will make the publisher the exclusive representative for the creators’ digital deals, including ad sales for their YouTube channels. As part of the deals, the YouTube creators will star in original shows to air on Conde Nast’s properties and contribute to its various publications.
The first of these deals is with make-up artist Kandee Johnson, whose main YouTube channel boasts 2.4 million subscribers and has notched 262.9 million views. Ms. Johnson will star in a number of original series to be produced by Conde Nast Entertainment. Those series will run across Conde Nast’s YouTube channels, publication sites and its streaming video site, The Scene, as well as on properties that it has syndication deals with, such as AOL, Yahoo, Dailymotion, Roku and Xbox.
E a Noruega acerta mais uma. Depois do redesign das notas das coroas norueguesas, que terão pixel art em um dos lados, agora é o passaporte norueguês que ganhou uma nova cara.
Criado pelo estúdio Neue, o visual minimalista homenageia a paisagem do país, inserindo como fundo das páginas internas cenários da natureza local, bem como referências aos conhecidos fiordes noruegueses.
A capa dos passaportes será oferecida em três cores sólidas – branco, vermelho e turquesa.
Esse modelo proposto pelo Neue seria bonito por si só, mas eles não ficaram contentes apenas com isso, e criaram uma interessante interação para quando o passaporte é colocado sob luz negra – a paisagem que aparece nas páginas internas ganha uma versão noturna, com direito a Aurora Boreal brilhando em verde, próxima de lua e estrela.
“De todas as inscrições feitas [para o redesign do passaporte], essa tem o melhor conceito. É uma temática que ao mesmo tempo ressalta a identidade norueguesa e ajuda a fazer com que o passaporte se torne um documento valioso. O design é atraente e tem estilo, as cores são sutis e a abstração da paisagem é maravilhosa”, descreveu o júri, que diz ter gostado muito da simplicidade dessa solução.
Cadê mais países para concorrerem com a Noruega no quesito “melhor design de moeda” e “melhor design de documento”?
Post originalmente publicado no Brainstorm #9
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Etudiant en école de design en Suisse, Travis Purrington a re-imaginé les dollars américains en pensant à nos codes modernes sous trois angles : science, architecture et exploration. Du billet de 5$ au billet de 100$, Abraham Lincoln, Alexander Hamilton, Andrew Jackson et Ulysses S. Grant sont remplacés par des photos d’astronomies, des images d’anatomies et des hommages à la nano-technologie.
Staffordshire retired police dogs, is new organisation run by volunteers with a simple mission – to improve the lives of retired Police Dogs.
Ad agency Cogent Elliott picked up a Cream Awards for this.
Welcome home to the Jetsons, where we don’t have a maid-bot yet, but we do have Amazon Echo.
Category: Hire & Higher
Summary: Oh, your employees may look like they’re hard at work, eagerly knocking out their tasks and completing their assignments with passion. But if you look more closely, you may catch them updating their LinkedIn profiles, connecting with your competitors’ employees, or even browsing job boards for their next opportunity.
Category: Career Oxygen
Summary: A GPS doesn’t hem or haw. You input where you need to go, it maps the route and delivers. If you miss a return, it doesn’t yell or stress. She simply tells you to make a U turn when possible.
Le designer Nick Barclay a décidé de rendre hommage aux villes et à leurs 3 couleurs de prédilection à travers sa série de posters Three Colors Cities. Pour la ville de New York, le jaune rappelle la couleur des taxis, le vert est pour la Statue de la Liberté et le gris renvoie aux gratte-ciels. Sur le poster de Londres, on retrouve le rouge des bus et des cabines téléphoniques. A vous de deviner ce à quoi renvoient les palettes de couleurs des autres villes.
(TrendHunter.com) Photographer Hemya Moran creates artificial intimacy with strangers in her latest series, the aptly titled ‘Intimate Strangers.’
Loneliness and isolation are experiences unique to the…
Ford, GM, Mercedes, Toyota and several other automakers have agreed to adopt new auto-industry privacy guidelines, the companies said. But AAA and Senator Ed Markey of Massachusetts say the voluntary principles they plan to follow, from the Alliance of Automobile Manufacturers and Association of Global Automakers, aren’t good enough.
The consumer data privacy principles for vehicles come in response to the explosion of technologies enhancing the driving experience, generating and collecting an onslaught of potentially-sensitive data in the process. Additional prodding came from Mr. Markey, a Democrat who last December sent letters to 20 automakers asking them to explain how they would guard against consumer data cyberattacks and privacy infringements.
The industry principles being adopted require participants to provide drivers with clear notice of data collection and use; offer “certain choices” to vehicle owners regarding data collection, use and sharing; and ensure data is employed in the context in which it was collected. In addition, the industry guidelines call on car companies to gather only information necessary for “legitimate business purposes,” to retain the information for no longer than needed, and to practice “reasonable measures” to protect consumer data.
Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.
Unruly reviews the viral potential of Sainsbury’s Christmas ad.
With all the big Christmas campaigns now on air, John Lewis and Sainsbury’s have emerged as the two most talked about ads. Answer our three questions to cast your vote on which ad is the real festive winner.
Trinity Mirror Solutions has appointed Andy Atkinson, the former Google and Channel 5 executive, as sales director.
Following Wednesday night’s unveiling of Sainsbury’s epic World War I-themed Christmas ad, Campaign looks back at some of the supermarket’s classic festive ads.
O escultor Jason Freeny é o terceiro convidado da série de entrevistas realizada pela galeria Nuvango. Em No One Teaches You How to Be An Artist, o artista conta que sua mãe queria que ele se tornasse um arquiteto, mas na escola de arte ele rapidamente acabou perdendo o interesse pela área e naturalmente foi levado ao que era mais natural para ele, a escultura.
Outro caminho natural para Freeny foi a pop art. Em seus projetos predominam alguns dos personagens mais conhecidos da cultura pop, que são devidamente dissecados em uma obra que traduz perfeitamente o conceito de “beleza interior”. “Eu deixo que a forma do personagem dite como o esqueleto irá parecer, a anatomia que cabe dentro dele”, diz ele, que também tem trabalhos bacanas em arte digital e grafite.
Em determinado momento da entrevista, o escultor cita a frase que nomeia o vídeo. E o que ele diz é algo que mexe com todo mundo que atua no mercado criativo/artístico: “Ninguém ensina a você como ser um artista. Eles ensinam a você como sair e arrumar um emprego, trabalhando para outras pessoas fazendo arte”.
A entrevista é em inglês, sem legenda. Ainda assim, vale o play.
Post originalmente publicado no Brainstorm #9
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