Given they have a “shit ton” of clients and have “won every award ever,” you might think Risual wouldn’t need to advertise at all. What’s that, you’ve never heard of them? Well you’re about to.
They’re a British IT services organization (real, not fake) specializing in the Microsoft platform. They’re also clearly dedicated to the destruction of hoity-toity corporate culture and sick and tired of boring corporate communications.
If you want a run-of-the-mill corporate video that says nothing at all, you can enjoy the first 10 seconds of the video below, where they prove they can make a beautiful, meaningless pile of tripe. Then they spend the next two minutes gleefully ripping the corporate video genre a new one.
Shots of people you don’t know, answers that simply raise more questions, positivity, trusting faces and no-nonsense honesty, elevator music and an inexplicable drop into dubstep—it’s every corporate video you’ve ever seen. The voiceover pulls you through each stocky-looking shot with hilarious commentary.
But the coup de grace is the final logo run, where they drag their corporate identity through old Windows backgrounds, kitten pictures, the DOS prompt, leaping dolphins, horrendous crimes of Word Art—and even an appearance by Clippy, the most despised paperclip in the world.
In fact, Microsoft should hire them to make their ads. They have a whole room of Microsoft devotees after all. Just look at them. And maybe more important, they have something Microsoft is often missing from it’s advertising: a sense of humor.
