Hasta La Creative!

The company is supposedly worth $10 billion, and its newest venture provides users with a way to (securely) send cash to one another…a very appealing option for a company that is notoriously dishonest about its own privacy practices.

What could go wrong? Watch this spot and tell us:

The ad debuted yesterday in the wake of the company’s announcement that it would be creating a NEW type of ad that’s “similar to live TV” for its partners. We’re interested in seeing how they define that phrase.

We know that the product was created in partnership with mobile payment company Square, but Snapchat’s announcement doesn’t say anything about the ad itself: where it will run, how they will promote it and, most importantly, who actually made it. Campaign is in the dark too: no creative credits anywhere. At least the company has something approaching a sense of humor.

The comments on the ad’s YouTube page have been conveniently disabled, but we trust our readers to let us know exactly how they feel.

New Career Opportunities Daily: The best jobs in media.

The soft TV ad market this year is extending even to Super Bowl XLIX, where NBC said in November ad sales were moving along slightly more slowly than in prior years. Automakers, too, aren’t crowding the field as much as they have lately, without as many new models that the game is well-timed to promote.

Still, there will be about a dozen new advertisers in the 2015 game, especially in digital commerce and technology, said Seth Winter, exec VP-sales and sales marketing, NBC Sports Group and NBC Universal News Group.

NBC will air the game on Feb. 1, 2015; Ad Age will chart every advertiser here as soon as we have it confirmed. This year we’re listing halftime ads, not just ads that run in between the refs’ whistles to start and stop each half, but we’ll mark them as such. Already there are some surprises in among the regular Super Bowl stalwarts.

Continue reading at AdAge.com

Ofcom has opened an investigation into how the Premier League sells £3 billion worth of live UK audio-visual football rights in the UK, following a complaint from Virgin Media.

Tickets are still available for Ad Age’s annual luncheon honoring its newest class of Media Mavens, which in 2014 included major marketers, media buyers, innovators and new on-screen talent.

The 2014 Media Mavens include:

Christene Barberich, co-founder and editor-in-chief of hot lifestyle site Refinery29

Continue reading at AdAge.com

EasyProperty, the latest venture from easyJet founder Sir Stelios Haji-Ioannou, is attempting to take on established estate agents with a £5m campaign.

La designer espagnole Ledia Trubat a conçu la paire de ballerines électroniques « E-Traces » reliées à une application qui transmet les mouvements de la danseuse sur l’écran du téléphone. Cela donne des peintures abstraites créées numériquement et de manière interactive grâce aux micro-contrôleurs Lilypad Arduino. Le concept était de transformer le mouvement en sensations et tracés visuels.

Don’t come looking for free Wi-Fi. This Apple Store doesn’t have it.

That’s because it sells real apples—the nontechnological kind.

London’s Borough Market, one of the oldest markets in the U.K., is marking its 1,000th anniversary this year. (Yes, it’s been around for a millennium.) As part of the celebrations, it treated shoppers to a delightful concept—creating a “Real Apple Store” for the weekend that was a clever copy of Apple’s iconic retail establishments.

Actual apples were displayed on lucite pedestals just like an iPhone or iPad would be, but instead of technical specs, the signs showed each apple’s unique flavor notes and history.

Take a look below at some more photos of this great little shop. It remains unclear whether the apples themselves were marked up tp 500 percent of their actual value.

Via Design Taxi.

Você, homem, responda rápido: quantas vezes você já ganhou cuecas de presente de Natal? Quer queira ou não, roupas íntimas masculinas costumam ser um presente útil, o que o torna – junto com meias e pijamas – um campeão na preferência de avós e tias ao redor do mundo. E para celebrar esses produtos tão práticos, a rede KMart se uniu mais uma vez a Joe Boxer para criar Jingle Bellies.

O comercial é uma sequência da campanha do ano passado e novamente traz os modelos usando partes de seus corpos para tocar Jingle Bells. Enquanto no ano passado rolou uma espécie de “jingle balls” (veja abaixo), este ano os modelos usam suas barrigas como percussão.

Talvez não seja tão divertido como o primeiro filme, mas vale dar uma olhada. As duas campanhas levam a assinatura da FCB de Chicago.

Post originalmente publicado no Brainstorm #9
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Voici une série d’illustrations réalisée pour le magazine Superinteressante à propos de la sécheresse dans la région sud-est du Brésil. Le directeur artistique voulait faire quelque chose de moins grave pour cette infographie, en voici l’interprétation de l’illustrateur brésilien Raul Aguiar.