Hasta La Creative!

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Target serves up another festive ad to promote its Black Friday specials — this one plugging the iPad Air 2 — while Pizza Hut travels to Italy to give “experts” a taste of its unusual new menu, featuring 20 new ingredients. (Maureen Morrison has the backstory on Pizza Hut’s big menu overhaul.) And Salt-N-Pepa urge people to push, whether on the football field or in birthing class, and to sign up for Geico.

As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.

Continue reading at AdAge.com

Diz a lenda que bolsa de mulher tem tudo. Quando ela tem filhos, então, a bolsa se torna praticamente uma edição especial daquela do gato Félix – algumas tem até band aind, para o caso do filhote se machucar.

Em uma divertida ação que queria colocar um pacotinho de lenços Kleenex para dentro das bolsas dessas mulheres, a marca criou o “Embolsador”, um “batedor de carteiras”, só que do bem – sem que elas percebessem, ele colocava presentes nas bolsas delas. O personagem é interpretado por Philip Blue, que com truques de ilusionismo consegue interagir com as moças, oferecendo algo que muda um pouquinho o dia delas.

Os presentinhos variaram desde pacotes de lencinhos (óbvio) até itens mais necessários para algumas dessas mulheres – vale conferir no vídeo o que ganharam a moça que está noiva e a que espera a chegada de um bebê em breve.

A criação é da agência Salve.

Post originalmente publicado no Brainstorm #9
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Paul Shearer is to join Ogilvy & Mather as chief creative officer across the Middle East and North Africa, based in its Dubai office. Shearer has 25 years of experience in advertising including working on Nike at Wieden & Kennedy, as a senior creative at BBH, as head of Arnold U.K. and as founding partner of Nitro. He was most recently creative partner at Enter in London.

Continue reading at AdAge.com

A European Parliament bid for legislation splitting up Google may send a message that’s too loud to ignore as European Union antitrust regulators review a possible settlement with the owner of the world’s largest search engine.

Google, already grappling with privacy and competition issues, risks another EU headache as some lawmakers seek to follow a successful attack on bankers’ bonuses with measures to break up the search giant.

“This represents a new escalation for Google,” said Greg Sterling, VP-strategy and insights for the Local Search Association. “There’s some question about whether breaking up Google would actually happen — however it does indicate the depth and intensity of the critical antagonism and challenge that Google confronts.”

Continue reading at AdAge.com

A venerable cough drop brand that had all but disappeared tries a reintroduction and product expansion.