Sony will reportedly cut ties with FIFA at the end of this year, amid an ongoing corruption scandal engulfing the football body over its decision to award the 2018 and 2022 competitions to Russia and Qatar, respectively.
Yet another executive shuffle is underway at Twitter.
Fourteen months after Twitter acquired MoPub, its founder and CEO, Jim Payne, is leaving day-to-day operations for the mobile-ad exchange. Mr. Payne will serve as an ad-tech adviser to Twitter’s CFO, Anthony Noto.
A Twitter spokesman confirmed the changes. Mr. Payne’s transition was planned, and he will continue working daily at Twitter, strategically advising Mr. Noto on the ad-tech industry, the spokesman said. Yesterday, Mr. Noto publicly signaled Twitter’s intention to buy a company through a mistaken tweet.
Outside Magazine révèle chaque année une sélection des meilleures photos de paysages, sports extrêmes et d’aventure qu’il réunit sous le nom : « The Best Adventure Photography : Exposure ». Voici en images la liste des photographes élus pour l’année 2014. A découvrir dans la galerie.
Oregon’s Icy Spectacle by Joshua Meador.
Off-Line in Washington by Krystle Wright.
Looking Down on Tofino by Jeremy Koreski.
Getting Lost on Caddo Lake, Texas by Michael Hanson.
Parting Shot : Anchorage, Alaska by Nathaniel Wilder.
A River in Missoula, Montana by Paolo Marchesi.
A Surreal View Above Namibia by Theo Allofs.
Above the Wave in Maui, Hawaii by Franck Berthuot.
Capturing Carbondale, Colorado by David Clifford.
Drenched in Forks, Washington by Andy Anderson.
Spirals in Great Salt Lake, Utah by Tom Fowlks.
Flash Frozen in Eidfjord, Norway by Thomas Senf.
Floating on Ice in Duluth, Minnesota by Hansi Johnson.
Getting Big Air in Virgin, Utah by Paris Gore.
Gliding Through Moab, Utah by Scott Rogers.
High Above Telluride, Colorado by Daniel Sohner.
Buckle Up on Oregon’s North Umpqua River by Charlie Munsey.
Navigating the Arctic Circle by Klaus Thymann.
Parting Shot : Yosemite National Park, California by Michael Hodges.
A Backyard Playground in Sandpoint, Idaho by Woods Wheatcroft.
A Bird’s-Eye View of Pain at Leadville by Pete Mc Bride.
Climbing a Waterfall in British Columbia by Wiktor Skupinski.
Exploring the Depths of Guangxi Province, China by Francois-Xavier De Ruydts.
Parting Shot : Santa Barbara, California by Chris Werner.
Parting Shot : Squamish by Eric Parker.
Parting Shot : West Maui, Hawaii by David Fleetham.
Parting Shot : Western Colorado by Krystle Wright.
Perfect Timing in Squamish by Jim Martinello.
Rolling the Seymour River by Jordan Manley.
Straight Down on Mount Baker, Washington by Grant Gunderson.
Thrill-Seeking in British Columbia by Blake Jorgenson.
This week’s “Uh, what? No, seriously, what?” comes to us from those perpetuators of pizza propaganda, Totino’s Pizza. It was just a few weeks ago that Tim & Eric gave us probably the oddest pizza ad ever, and now Totino’s is back to inject more weird into the Internet.
Last spring, BuzzFeed posted a story showing “50 Completely Unexplainable Stock Photos No One Will Ever Use.” It was indeed a truly odd collection of head-scratching images. Well, Totino’s saw the list and accepted the challenge.
“We obviously had no choice but to use them. Poorly,” the brand explains.
Yes, Totino’s used all 50 photos to make weird little Totino’s ads. Check out the best of them below, and see the whole amazing lot over at the Totino’s website.
Yes.
Obviously.
Uh.
OMG. Fine.
What.
The.
Hell?
You may not have wanted to know how many calories were in your tub of movie popcorn, and theater operators certainly didn’t want to tell you, but soon there’ll be no choice.
New FDA rules announced Tuesday that require restaurants, similar retail establishments, movie theaters, amusement parts and even vending machines nationwide to list calorie counts on menu boards.
The rules, covering establishments with 20 or more locations, are broader than the FDA initially proposed in some ways. Movie theaters, which have been increasingly offering restaurant-type food such as pizza and hot dogs, were not expected to be included after fierce industry opposition.
The Post Office has appointed DLKW Lowe to handle its advertising business.
Paul Hammersley, the chief executive of EDC UK, is leaving the agency group, following its operational separation from its sister agencies in North America.
The voter database has become the latest battleground in politics, so it’s no surprise partisan legal armies are moving into this newly contested territory.
In what could be the first complaint filed with the Federal Election Commission involving tech-driven data coordination, the American Democracy Legal Fund alleged last month that the Republican National Committee, along with its top data partners, large right-wing Super PACs and a slew of GOP midterm candidate campaigns have been swapping voter information illegally.
The complaint from the Democratic political ethics watchdog group comes amid allegations of covert polling-data sharing via dark Twitter accounts last week.
À l’origine de la marque d’accessoires bijoux RubyRobin, Khrystyna recueille des échantillons de plantes tels que des pétales de fleurs ou des aigrettes de pissenlits qu’elle conserve ensuite dans de petites cloches en verre. Une collection précieuse et délicate aux inspirations romantiques à découvrir à travers une sélection de boucles d’oreilles, bagues et colliers.
Mr. Wilson, a former executive at NPR and executive editor at USA Today, will be responsible for innovation and strategy, the paper said.
Grey New York has introduced yet another Rob Lowe in its ongoing campaign for DirecTV.
Following on the heels of “Painfully Awkward Rob Lowe,” which apparently drew some criticism from shy bladder sufferers, the agency has returned with the self-explanatory “Scrawny Arms Rob Lowe.” The formula is the same as in previous spots, with Rob Lowe introducing himself as a DirecTV customer before a more unfortunate version of himself, who also happens to be a cable customer, comes along for comparison. In the new spot Scrawny Arms Rob Lowe watches ping-pong on a small screen and attempts to open a jar of mayonnaise. Like previous ads, it ends with Lowe saying “Don’t be like this me.”
While it may be that the series is running out of steam, “Scrawny Arms Rob Lowe” just seems like the weakest of the bunch so far. Whereas “Super Creepy Rob Lowe” and “Painfully Awkward Rob Lowe” found convincing ways of tying Lowe’s alter egos to the inferior quality of cable, “Scrawny Arms Rob Lowe” feels like an empty gimmick. Let’s hope Grey can up the ante with the inevitable follow-up and recapture the potential of this campaign. (more…)
New Career Opportunities Daily: The best jobs in media.
In news we missed, mcgarrybowen followed the debut of its first work for new client Intel and staffing changes at its New York and San Francisco offices by announcing the appointment of its first CCO: New York MD/ECD Mark Koelfgen.
The agency did not send out a release, choosing instead to confirm Koelfgen’s promotion at its town hall event on Friday.
mcgarrybowen hired Koelfgen directly from GSD&M, where he served as ACD, in 2005; prior to joining GSD&M, he worked as an ACD at Deutsch New York after beginning his copywriting career at DDB/Tracy Locke in Dallas. mcgarrybowen hired Koelfgen as a creative director, and he worked on the Reebok and Brahma beer accounts before being promoted to the MD/ECD position in the agency’s New York office in 2009.
Koelfgen’s accomplishments during his tenure at mcgarrybowen include the successful launch of Verizon’s Droid brand, which led to the agency’s subsequent victory in the Verizon Mobile pitch (a pitch on which he was lead creative).
The agency says that they picked him after searching for candidates both internally and externally. As a member of the New York leadership team, the new CCO will work closely with mbNY President Tom Sewell and Global CSO Jennifer Zimmerman while reporting directly to co-founder Gordon Bowen (who currently oversees global creative strategy).
In addition to Verizon, Koelfgen’s portfolio includes work for Pepsi, AT&T, Microsoft, American Airlines, IKEA, Snapple and more.
New Career Opportunities Daily: The best jobs in media.
The Sun, News UK’s tabloid, has reported that the number of digital subscribers has almost doubled to almost 250,000, less than 15 months after erecting a paywall around its content.
Bem próximo do Dia de Ação de Graças, os norte-americanos estão enfurecidos. Muitos foram às ruas protestar contra a decisão judicial de inocentar o policial de Ferguson que é acusado de atirar e matar Michael Brown. A insurreição popular acontece em grande parte pela percepção de que a morte de Brown tenha sido resultado de tensão racial na cidade, que tem grande parte da população negra e a maior parte do poder público e de policiais brancos.
Um mapa divulgado pelo TwitterData mostra a explosão de tuítes que mencionavam Ferguson, que ultrapassaram as 3,5 milhões de tuitadas.
Na TV, o presidente Barack Obama pediu aos manifestantes que protestassem de forma pacífica. As imagens, no entanto, mostram que os pedidos do presidente foram ignorados.
Post originalmente publicado no Brainstorm #9
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| THE ORIGINAL? Coca-Cola “rainbow nation” – 04-2014 Source : Cannes Lions GOLD (use of ambient) Agency : Draft FCB Johannesburg (South Africa) |
LESS ORIGINAL Monoprix “Bye Bye gray sky” – 11-2014 Source : YouTube (case study) Agency : Rosapark + JC Decaux Innovate (France) |
Imagine you’re a media company CMO and you have to figure out what to do in 2015. You’re probably like the 93% of executives of all industries Forrester surveyed early in 2014 who told us their industries would suffer digital disruption in the year. Now the year is over and you realize that by and large, you haven’t moved the ball as far as you would have hoped. You look around and see that digital disruptors like Uber and Square are transforming staid industries such as transportation and banking, and you realize that if those businesses are being disrupted, then the media biz is surely due for another round. Just like Spotify is disrupting iTunes, which disrupted Napster. That makes YouTube Music Key round four, depending on how you count.
How to prepare? You take an inventory of your resources. Your CEO is committed to leading in digital, but uncertain exactly what to commit to. In fact, in our surveys of all industries, just 39% of CEOs believe they own the company’s digital strategy. There is talk of hiring a chief digital officer, that heroic figure who comes in on a white horse to save the day, but you know it won’t save the day at all — it will only add to the fumbling over executive decision making.
Looking ahead to 2015, you see that your customers will embrace even more technologies, ranging from Apple Watch to Amazon Echo, which will create additional opportunities either to deliver new content experiences or fail to reach your customers on an even grander scale. And meanwhile, your marketing agencies and partners all claim they can build whatever app you need and design whatever new user experience your customer is ready for — a seductive promise that nearly absolves you of the need to make your own decisions.
L’entreprise australienne Edison Light Globes produit de très beaux luminaires, suspendus ou sur pieds, en utilisant des lumières LED qui permettent d’économiser de l’énergie et de faire moins chauffer l’ampoule. Une combinaison entre le design de lampes victoriennes et rétro futuristes, à découvrir.
The marquee, consistent with the building’s Art Deco architecture, announces that it is home to “The Tonight Show Starring Jimmy Fallon.”
Tencent, which is big in social networking and gaming, gains exclusive rights to stream HBO shows online in China, where they will be subject to government approval.
(TrendHunter.com) Finding gifts for the vegan in your life might be difficult (but not as difficult as actually being a vegan).
Yes, the vegan lifestyle is a big commitment, and one that often requires sacrifice…
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