Just in time for Halloween, Nintendo and Lapiz/Leo Burnett created this ad. Don’t be afraid to turn it off. Cute, especially knowing Nintendo often prompts you with in-game message to take a break from gaming and go outside and exercise.
Fairly certain the red-headed Swedish head of Adland will point out fourteen things historically wrong with this Courtyard By Marriott ad featuring vikings, but I thought it was kinda funny.
Some people have to travel. Like this Yukon trekker. And then there are other people who totally enjoy traveling.
Some people have to travel. And other people love traveling. This Courtyard ad is absurd and silly, and funny.
Hey did you hear the news? Taylor Swift has pulled her music from Spotify. First let’s read Spotify’s sugary sweet blog post lamenting the fact.
Maurice Lévy, the chairman and chief executive of Publicis Groupe, has rejected suggestions that its $3.7 billion purchase of Sapient was the behaviour of a “jilted lover”.
Coca-Cola has kicked off a month-long campaign with (RED) ahead of World AIDS Day, using exclusive new music to reach millennials.
O novo álbum de Taylor Swift, “1989”, não chegou nem a dar o ar da graça no Spotify, e agora nenhuma das músicas da cantora pode ser encontrada no serviço de streaming.
De acordo com o Spotify, Taylor teria removido todas as suas canções do serviço, possivelmente revoltada com o retorno que cada ‘play’ reverte para os artistas – em média, um centavo de dólar por cada música tocada.
Em sua defesa, o Spotify esclarece que 70% da sua renda é revertida para as gravadoras, o que totalizou cerca de 1 bilhão de dólares apenas neste ano. “Esperamos que ela [Taylor Swift] mude de ideia, e junte-se a nós para construir uma nova economia da música que funcione para todo mundo”, pede o Spotify em um comunicado publicado em seu blog.
Os serviços de streaming de música se tornaram bastante populares nos últimos anos, dada a facilidade de uso, o baixo custo mensal com acesso ilimitado às músicas, e por ser uma forma de evitar a pirataria.
No entanto, aparentemente, o modelo de negócio ainda precisa de alguns ajustes, ao menos na visão dos artistas, que não parecem satisfeitos com o valor que chega aos seus bolsos.
A medida de Taylor Swift parece alinhada com suas premissas profissionais. No início do ano, ela publicou um artigo de opinião no Wall Street Journal ressaltando que “pirataria, compartilhamento de arquivos e streaming” afetaram drasticamente a venda de álbuns, defendendo um futuro da música onde os artistas não sejam desvalorizados ou subestimados. Curiosamente, ela acaba misturando modelos ilegais (pirataria) ou com zero renda direta para o artista (compartilhamento) com um modelo que paga pouco, mas ainda paga (streaming).
Diante desse dilema, o Spotify apelou para a sua grande base de usuários e para alguns versinhos das músicas da própria Taylor Swift – “Taylor, we were both young when we first saw you, but now there’s more than 40 million of us who want you to stay, stay, stay. It’s a love story, baby, just say, Yes.”
Quem será que terá mais força – um serviço com 40 milhões de usuários ativos ou uma cantora pop de sucesso?
Post originalmente publicado no Brainstorm #9
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É muito provável que você já tenha ouvido falar na Khan Academy, um site dedicado à educação que oferece aulas gratuitas nas áreas de matemática, ciências, economia e finanças, artes e humanidades, computação, além de oferecer material preparatório para testes e diversos recursos para educadores.
A boa notícia para quem não domina o inglês é que o site vem sendo traduzido para o português já há algum tempo, sendo que a matemática é a maior prioridade. E para divulgar este trabalho, a Africa Zero criou uma campanha estrelada por um time de celebridades formado por Bill Gates e diversas personalidades brasileiras, como Anderson Silva, Malu Mader e Simoninha, entre outros.
No filme, o fundador da Microsoft conta que ainda hoje consulta a plataforma para relembrar alguns conteúdos quando precisa ajudar os filhos a estudar.
Todo o material da Khan Academy pode ser acessado gratuitamente, além de contar com uma linguagem acessível e permitir que os usuários possam aprender no seu ritmo.
Para conferir todos os filmes da campanha, basta clicar aqui.
Post originalmente publicado no Brainstorm #9
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AMC used “The Walking Dead” last night to warn DirecTV subscribers they may no longer be able to watch the show due to a contract dispute.
During Sunday night’s episode, AMC ran spots and graphics urging viewers to call a hotline and visit KeepAMC.com. While the on-air alerts did not identify DirecTV by name, the website identifies the satellite operator.
DirecTV’s agreement with AMC is set to expire at the end of the year, mid-way through the current season of “The Walking Dead,” according to an AMC spokeswoman.
Dans cette série nommée Skitchen, l’artiste Benoit Jammes nous invite à découvrir la vie cachée des fruits et des légumes en cuisine. On y voit des kiwis et des bananes qui réalisent de superbes prouesses en skateboard entre les casseroles et les conserves. Un travail humoristique à découvrir en images.
Last week, we were treated to Jim Carrey’s spot-on parody of Matthew McConaughey’s Lincoln ad. This week, in addition to Prince’s epic, face-melting musical performance, we were delighted by a couple of new ad spoofs.
The first one was for “GoProbe,” a GoPro-inspired parody featuring 40-something extreme sports enthusiasts due for their colonoscopies.
brightcove.createExperiences();
The second was a commercial for “Swiftamine,” a drug for adults who suddenly realize they love Taylor Swift and her undeniably catchy pop tunes. If your unexpected insatiable thirst for her music results in dizziness and vertigo, well, Swiftamine is right for you.
Take two, and call us in the morning.
(TrendHunter.com) The most popular November 2014 auto ideas reflect the industry’s commitment to creating safer and greener driving experiences for consumers. While hybrid and electronic cars are becoming more…
Time Out has hired Giles Coren to be a new weekly columnist offering his acerbic take on city life.
Tribune Publishing, which owns 10 daily newspapers including the Los Angeles Times and the Chicago Tribune, has hired Michael Rooney as executive VP-chief revenue officer, the company plans to announce Monday. Mr. Rooney, who was chief revenue officer at The Wall Street Journal until last year, will oversee the company’s sales and marketing teams across print and digital.
In this newly created role, Mr. Rooney joins a leadership team charged with steering the publicly traded Tribune Publishing — which was spun off from Tribune Company’s more lucrative TV businesses this year — through choppy waters. Marketers are diverting their advertising budgets from traditional channels — including print, radio and arguably even TV — to digital media, where abundant competition and automated ad-buying technology are depressing advertising rates.
Tribune Publishing said last week it was buying 38 suburban Chicago newspapers from Sun-Times Media, parent of Chicago Tribune rival the Chicago Sun-Times, but Tribune has also shifted part of its focus to digital opportunities. The company owns 60 digital properties and commands a large audience across these sites. And it has sought to carve out a marketing-services business aimed at advising small and mid-sized businesses on their digital needs. That has included a minority investment in content marketing firm Contend to produce branded videos for advertisers.
It seems everyone wants a direct, subscription-based relationship with their customers these days. HBO announced it would go direct in 2015, followed quickly by vague announcements from CBS and Lionsgate. Even Apple, after years of suggesting that subscription music services simply had no future, bought the Beats headphone and music-subscription business last year for $3 billion. Microsoft even offers subscriptions for services ranging from its Office 365 productivity suite to its Xbox Live service.
But when it comes to subscription relationships, nobody beats Amazon. When the company unveiled Kindle Unlimited — a book-subscription service — earlier this summer, it added its ninth subscription service. The announcement was interpreted as a book-industry event by most, but it was more than that. Amazon knows that the future of both digital and physical products and services requires tethering a customer to you with a stronger bond than a brand alone can permit.
That’s where subscription comes in. In Amazon’s case, the subscription everyone thinks about is Amazon Prime, clearly the most important consumer-facing subscription the company offers. But beyond Prime there are eight other offerings that have subscription-like properties: FreeTime, Prime Instant Video, Prime Music, Amazon Mom, Cloud Drive, Audible Membership, and the aptly named Subscribe & Save. Didn’t realize that Amazon had so many services up its sleeve? That’s by design. Some of them, such as Prime Instant Video and Prime Music, are both “free” services in that they come with the Amazon Prime service. Yet they are branded as distinct services, precisely to communicate to the user that they are getting a discrete value, even if they don’t have to pay for it for the time being.
Perchée sur une côte de Nahr Al Mot au Liban, la résidence Amchit, imaginée par les architectes Blankpage, offre une vue imprenable sur la mer depuis la terrasse, le salon et la chambre, grâce à des baies vitrées. Un design moderne et boisé au milieu de citronniers, oliviers et palmiers, à découvrir en images.
Photos by Ieva Saudargait?.
If you thought there was no way to top a Paris Hilton-Hannah Ferguson slow-motion car-washing, sex-eating burger-palooza, you’d be wrong, Carl’s Jr. want to tell bros.
Supermodels and celebutantes don’t have the market cornered, after all, on using their scantily clad bums, stripper moves and garden hoses to hawk fast food. Along comes Aqua Teen Hunger Force’s Carl Brutananadilewski, a husky, hirsute late-night star, to show everybody how it’s done.
Just don’t eat that burger before you see the new commercial, airing online and during Cartoon Network’s Adult Swim, where Aqua Teen Hunger Force anchors the block and Carl regularly heckles his neighbors Meatwad, Master Shake and Frylock.
Though lacking in the bronzed beauty and sex appeal of the burger joint’s former brand ambassadors—Padma Lakshmi, Heidi Klum and Kate Upton among them—Carl “brings a certain willingness to the role and a unique interpretation of fresh baked buns,” said Steve Lemley, svp of field marketing and media at Carl’s Jr. and sister chain Hardee’s.
The animated character is willing to wear a physique-inappropriate banana hammock, in other words, and writhe around on a Dodge Spyder while chomping a burger and slapping his ass.
The spot, written and produced by Aqua Teen Hunger Force creators with assists from 72andSunny and Initiative, promotes the chain’s bread, baked fresh in stores, which makes its buns “denser and a little sweeter” than competitors’ products, according to the press release.
Make that connection between the food and Carl’s lumpy posterior at your own risk.
Hungry yet?
(TrendHunter.com) It’s one thing to watch a horror movie, but it would be a whole other thing to be brave enough to experience the same kind of horror while wearing a pair of Oculus Rift goggles. As part of a…
(TrendHunter.com) These November 2014 branding ideas range from organic fruit packages to cinematic champagnes that celebrate pop culture characters. Food and beverage brands are constantly finding ways to stand…
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