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Advertising Agency:Reload, Auckland, New Zealand
Art Director:Nick Mcfarlane, Peter Vegas
Copywriter:Peter Vegas
Photographer:Stephen Langdon
Print Producer:Eric Thompson

DDB-owned agency Ant Farm teamed up with rapper Childish Gambino for a new Far Cry 4 gameplay trailer set to the Gambino track “Crawl.”

In a lead-in to the gameplay footage, Gambino discusses his choice of “Crawl” for the trailer while hanging out with friends playing the game. The Ubisoft logo then appears onscreen, and a variety of in-game action plays out to the track for the remainder of the ad. It does a good job of mixing a variation of game footage — from what appear to be cut scenes to actual gameplay — to keep things from getting monotonous, and the footage does seem carefully tailored and edited to fit the song.

“Our goal for this trailer was to emphasize the perfect pairing of the song and game, and give fans a memorable musical and visual experience that is authentic to both artistic groups” said Ant Farm  VP/Creative Director Scott Cookson. “The chance to merge cutting-edge gameplay footage with a unique musical talent was an exciting and welcomed opportunity to produce a unique and stylized film that is both memorable and compelling to the brand.”
(more…)

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• Read more about Taco Bell PS4 Destiny “The randomly chosen one” (2014) :30 (USA)
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Omnicom Group’s Integer Group has been added to the Starbucks roster after the coffee giant sought an agency for a big shopper-marketing push.

Starbucks earlier this summer was seeking a shopper-marketing-oriented agency — one with a heavy digital bent — for Starbucks’ packaged products such as bagged coffee, Via instant coffee, K-Cups, Starbucks Refreshers and its bottled Frappuccino. The search was internally led.

That Starbucks is looking to grow its shopper efforts is significant, suggesting that the company is looking to more aggressively encourage consumers to consider its products in grocery stores, drug stores and club stores — a major portion of Starbucks’ business.

Continue reading at AdAge.com

Oh boobs. The amount of attention and debate paid to this female body part probably fills up half the internet. And now we’re going to contribute even further to to the database of boobs.

A mobile billboard created by Sarafan Advertising designed to promote the effectiveness of, um, mobile billboards featured a pair of naked breasts cupped by a woman’s hands with a transparent band of green over the nipple area. A headline read, “They Attract.”

And attract they do. There’s not doubt about that. They turn men (and some women) into drooling, explosively horny dogs in heat who will do just about anything they can to get their hands on a pair.

They also cause accidents. Over 500 of them. In one day. In Moscow where 30 of these mobile billboards made their way around a city clearly not as used to or as desensitized to images of bulging female breasts on every street corner.

Reacting to this traffic orgy, police were sent out to round up the trucks and curtail their activities. Drivers involved in the accidents are demanding recompense from the ad agency.

Of the “boobs distract” strategy, a Sarafan Advertising spokesperson said, “We are planning to bring a new advertising format onto the market, encouraging companies to place their ads on the sides of trucks, as we thought this would be a good alternative to putting them on the sides of public transport. We wanted to draw attention to this new format with this campaign. In all cases of accidents, the car owners will receive compensation costs from us that aren’t covered by their insurance.”

Now that’s an expensive ad campaign. But maybe well worth the money. Everyone in Moscow now knows about mobile billboards.

Sarafan Advertising recently created a mobile billboard promoting the visibility of mobile billboards that was perhaps a little too effective at getting, and keeping, drivers’ attention, AdRants reports.

The ad featured a topless woman cupping her hands around her breasts with a green band covering the nipple area and displaying the message, “They attract.” Too true. The billboard, appearing on the side of some 30 trucks around Moscow, caused 500 accidents in one day. It got bad enough that police were actually dispatched to round up the trucks and prevent further accidents.

Drivers involved demanded recompense from the advertising agency, employing the “I couldn’t pay attention to driving because boobs” strategy. Strangely enough, Sarafan Advertising is complying.

“We are planning to bring a new advertising format onto the market, encouraging companies to place their ads on the sides of trucks, as we thought this would be a good alternative to putting them on the sides of public transport. We wanted to draw attention to this new format with this campaign,” said a Sarafan spokesperson. “In all cases of accidents, the car owners will receive compensation costs from us that aren’t covered by their insurance.”

New Career Opportunities Daily: The best jobs in media.

Duluth Trading Co. took it to the limit for Don Henley.

Last week Wisconsin-based clothing manufacturer Duluth Trading Co. emailed out an ad for a shirt sale that reads, “Don a henley and take it easy,” a reference to The Eagles’ hit song.

Now, Mr. Henley is accusing the company of not only taking advantage of his fame but also possibly tricking people into thinking he is endorsing the shirts. The obvious reference to the1972 song and the use of his first and last name are the main components of a copyright violation lawsuit Mr. Henley filed in a California district court.

Continue reading at AdAge.com

Você está viajando e de repente sua família começa a contatá-lo desesperadamente. Pode ser porque houve notícias sobre um desastre natural na região onde você se encontra, ou um surto de alguma doença, ou qualquer tipo de situação que possa preocupar seus parentes.

Para facilitar esse aviso de ‘mãe, estou bem’ ou ‘pai, não se preocupa’ (e outras variantes) o Facebook lançou o Safety Check, uma funcionalidade que permite avisar à sua rede de contatos que você se encontra bem e a salvo, apesar do que possa parecer.

A ferramenta estará disponível tanto na versão web como nos aplicativos para iOS e Android, e vai piscar na tela do usuário se ele estiver em uma área de risco. Ao confirmar que você está bem e fora de perigo, os seus amigos do Facebook são notificados. Até mesmo uma lista pode ser conferida pelos usuários, mostrando quem já avisou que está a salvo e quem ainda não deu notícias.

Post originalmente publicado no Brainstorm #9
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Back in June, Nestlé sent out an RFP to a select few agencies for a corporate makeover repositioning Nestlé as a “recognized and trusted food and beverage, nutrition, health and wellness company.” Now Nestlé has chosen FCB Chicago for the corporate brand assignment, AdAge reports.

According to the original RFP, the scope of the assignment is domestic and will include a “big idea” along with four TV executions with a focus on Nestlé brands Nesquik, Gerber, Outshine and Pure Life. It is unclear when FCB Chicago’s first campaign for the assignment will launch and AdAge was unable to reach Nestlé for comment.

The assignment comes on the heels of FCB Garfinkel winning creative duties for Nestlé’s North American regional water brands, which include Poland Spring, Arrowhead and Ozrka. According to Kantar Media, Nestlé spent $813 million on U.S. measured media in 2013.

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