« Milo » est une lampe d’intérieur conçue par les designers de Lightovo. Cette lampe sert à apporter davantage de lumière à des fleurs ou des plantes que l’on peut disposer à l’intérieur de la vitre. Une manière intelligente d’entretenir des plantes grâce à des LED et de donner encore plus d’utilité à un luminaire. A découvrir.
Advertising Age today named Simon Dumenco its editorial director in charge of all editorial strategy and operations for its brands, including Ad Age, Creativity and Internet Week.
Mr. Dumenco, a longtime Ad Age columnist and editor at large, takes on the role as Associate Publisher Abbey Klaassen departs to join Dentsu Aegis Network as director-corporate development and strategy, Americas.
At Ad Age, Mr. Dumenco will work closely with the editors and leadership of each brand to enhance coverage, develop new products and events and grow its reach and influence. He will report to VP-Publisher Allison Arden.
This is pretty funny.
After making his name in his home state, Ohio, LeBron James is returning to play for Cleveland. For those who don’t follow basketball, when he left Cleveland to play for Miami there was a lot of bitterness in Ohio from the fans who felt he was one of theirs.
AB InBev has appointed Coca-Cola marketer Nick Robinson to the role of marketing director for its UK and Ireland business.
Quantas vezes você já prometeu que iria tentar falar ou ver com mais frequência um amigo ou familiar, mas de repente se passaram três meses e você nem se deu conta? É curioso como hoje em dia, apesar da quantidade enorme de ferramentas de comunicação disponíveis, ainda assim a gente tenha dificuldades de administrar a forma como mantemos contato com pessoas próximas a nós, deixando que o tempo acabe criando uma lacuna enorme nos relacionamentos.
É claro que tem muita gente que consegue se organizar e mandar mensagens ou ligar com frequência para os amigos, mas também existe uma parcela de enrolados – na qual eu me incluo – que parecem ter uma dificuldade crônica de pegar o telefone para ligar ou dizer um oi. E não é que agora existe um aplicativo para ajudar a condicionar este segundo grupo a manter contato com quem importa?
Disponível para iOS (e em breve para Android), Bond nada mais é do que uma espécie de agenda onde é possível programar, a partir de seus contatos, com quem você deseja falar, de quanto em quanto tempo e como (ligação, mensagem de texto ou Facebook). A partir daí, quando esse período de tempo vence, ele manda um alerta que, quando aberto, já te manda para o aplicativo para você executar a ação selecionada. Se você não faz isso na hora, as notificações vão se acumulando.
Até que é interessante…
Post originalmente publicado no Brainstorm #9
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Erguido da noite para o dia em 1961, o Muro de Berlim ficou de pé por quase 30 anos, separando a cidade em dois. A existência de uma Berlim oriental e outra Berlim oriental, completamente diferente da outra, marcou a história de muitos alemães, e neste ano celebra-se os 25 anos da queda do muro, ocorrida em 1989. Naquele ano, uma multidão se esmerou em derrubar o muro após uma ‘gafe’ histórica, quando as autoridades anunciaram publicamente que a restrição de trânsito de um lado para o outro do muro seria suspensa, efetivo imediato.
Para rememorar os 25 anos da derrubada do Muro de Berlim, o artista Christopher Bauder, juntamente com o cineasta Marc Bauder, criaram o projeto Lichtgrenze (limite de luz, em tradução livre), que coloca balões iluminados em toda a extensão percorrida pelo Muro de Berlim na época.
Dessa forma, durante a noite ficará evidente de novo, ainda que de forma artística, como era o limite físico entre Berlim oriental e ocidental. Em seis pontos estratégicos dessa linha de balões iluminados haverá exibição de trechos em vídeo da época em que o muro ainda estava de pé, mostrando como era a vida de cada lado da parede que dividia a capital alemã. Além disso, a cada 150 metros os visitantes dessa instalação artística poderão conferir anedotas, memórias e histórias de pessoas que tiveram suas vidas impactadas pela construção do muro.
O Lichtgrenze acenderá suas luzes pela primeira vez no dia 7 de novembro, mantendo-se acesas até a noite às 7 da noite do dia 9 de novembro, quando voluntários, conhecidos como patronos dos balões, irão soltar cada um, iluminando o céu da cidade.
Os produtores ressaltam que os balões foram desenvolvidos em parceria com a Universidade de Hannover, para garantir que eles sejam completamente biodegradáveis.
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Tesla Motors began taking online orders for its Model S electric car in China today, joining General Motors Co. and Volkswagen in selling vehicles through Alibaba Group Holding’s online shopping mall.
Buyers can place a 50,000-yuan ($8,200) deposit for the electric car through Alibaba’s Tmall.com, according to Tesla China spokeswoman Peggy Yang. “Tmall offers us an opportunity to reach out to general customers,” she said by telephone.
Tesla, led by billionaire Elon Musk, began deliveries of the Model S to the world’s largest auto market in April. The automaker is seeking to cut down the time required to ramp up its sales by selling directly through the Web rather than set up a network of dealerships across the country.
Headphone and speaker maker Bose has consolidated its media agency business with agencies belonging to Interpublic Group and WPP Group, following a lengthy review that began this spring.
An Interpublic team consisting of MediaHub — the media arm of Mullen — and larger media agency sibling Initiative will support media and direct response for Bose in North America. International incumbent MediaCom will retain its work in Europe and add Asia, North Africa and the Middle East.
The move consolidates media buying and planning business previously handled by various agencies in local markets, including incumbents MediaHub in the U.S. and MediaCom abroad. Omnicom had handled direct response for Bose.
R/GA Los Angeles celebrates LeBron James‘ much discussed return to the Cleveland Cavaliers in a new campaign for Beats by Dre entitled “Re-Established 2014.”
The campaign is centered around a 2:15 ad crafted as a sort of love letter to James’ hometown of Akron, Ohio. The spot intersperses shots of the city, including signs in churches and movie theaters celebrating his return, with a shirtless James working out in an auditorium named after him at St. Vincent-St. Mary, the high school he attended in Akron, set to Hozier’s “Tale Me to the Church.” James wears Beats earbuds while working out, the only real nod to the brand in the spot. To add to the emotional impact, the voiceover is read by Gloria James, LeBron’s mother. “This is the city that raised you,” she says, “I’m so proud of you. Welcome home, son.”
Given James’ star status and the emotional tone of the ad, it was bound to attract attention. So it shouldn’t come as a surprise that the video has already received over four million YouTube views since its debut two days ago. Expect that number to balloon by the time the NBA season kicks off next Tuesday. Other, shorter supporting spots in the campaign highlight different aspects of Akron, LeBron’s upbringing and homecoming. (more…)
New Career Opportunities Daily: The best jobs in media.
Andreas Dahlqvist is joining Grey as chief creative officer of the agency’s New York office. Dahlqvist, who will oversee the 500-plus Grey New York creative department, most recently served as president of the McCann Creative Leadership Council and chief creative officer at Commonwealth/McCann, the global business unit built for General Motors. Dahlqvist, who was a founder and executive creative director of DDB Stockholm, joined McCann New York in 2011 as vice chairman, ECD and later beaome deputy chief creative officer for global brands. His work, which has won awards such as the Titanium Lion and Grand Prix at the Cannes Lions festival, has included campaigns for McDonald’s, General Mills, Diesel Jeans, Coca-Cola, Chevrolet, The Swedish Armed Forces, Skoda, Panasonic and Volkswagen.
Consumers have been sending tributes to the late actress Lynda Bellingham to ITV News and Oxo’s Facebook page, with many requesting the return of the TV ads that made her famous.
Danepak, the Danish bacon brand, has appointed Isobel to handle its advertising business ahead of a planned relaunch.
The start of TV unbundling is upon us, with HBO and CBS leading the way, but we’re not just about to see a new way to discover and consume TV content — we’re going to see what happens when TV advertising becomes fully digital.
Slowly but surely, a lot of the words we use to describe media and appliances are becoming rather inappropriate. We may use a smartphone, but the phone app for many is one of the least-used apps. We listen to the radio, but we do so from a tablet. We read newspapers from a laptop, and we’re about to have watches that have little to do with the time.
Yet, we still align the entire world of advertising around these old-fashioned appliances and assign budgets to pipes that have little meaning. People now stream music, watch “Breaking Bad,” and read the news, but the way the stuff they love gets to them is the least important thing. However, the pipe is what we’ve used to arrange how our agencies operate, what they make, how they define themselves, and how we get paid.
Weebly, a website creation and hosting company, today is breaking a $5 million national TV campaign called “We Believe,” aimed at entrepreneurs who want to start their own businesses.
The spot, created by San Francisco creative agency Heat, features five small businesses that were launched using Weebly, from a recycled furniture company to a restaurant that combines sushi and fried chicken.
This is the first TV ad and the first national campaign for Weebly, which was founded in 2007 by three college students at Penn State who wanted to help people set up businesses online. The privately funded company is now valued at over $450 million and serves over 25 million customers who have set up websites using the service.
Agée de 24 ans, la photographe espagnole Andrea Torres Balaguer, largement inspirée par le surréalisme, parvient à retranscrire la beauté des femmes et de la nature avec beaucoup de délicatesse. Elle considère ses clichés comme un travail sur les souvenirs que nous gardons de nos rêves. Une sélection de ses photos oniriques et poétiques est à découvrir.
Spoiler alert, principalmente se você não leu O Hobbit. O aviso é de Kevin Ulrich, do Brotherhood Workshop, na primeira linha da descrição de LEGO The Hobbit in 72 Seconds, um stop-motion em versão LEGO que precisa de apenas 72 segundos para resumir a trilogia cinematográfica de Peter Jackson, assim como o livro de J.R.R. Tolkien.
“Para todos que acham que os filmes de O Hobbit são muito longos, eu ofereço minha própria versão”, diz o diretor, que tem em seu currículo versões de O Senhor dos Anéis, Harry Potter, Star Wars e até mesmo de LEGO – O Filme.
Ah, e sabe aquele spoiler alert lá em cima? É real. Mas, se você não liga para isso, deixe o vídeo rolar para ver o que acontece depois dos créditos.
Post originalmente publicado no Brainstorm #9
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L’artiste israélienne Zemer Peled utilise de la céramique pour concevoir de très belles sculptures qui prennent la forme de plantes aquatiques ou de fleurs. Elle y applique le même bleu cobalt que l’on peut trouver sur les potteries japonaises traditionnelles. En ce moment, Zemer Peled expose au Young Masters Art Prize dans la galerie Sphinx Fine Art à Londres.
(TrendHunter.com) Halloween is just around the corner and that means this series of haunted Disney princesses comes just in time to celebrate the frightening festivities. Although more subtle than some people would…
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