The dramatic adventures of Peg_Leg82.
See the companion ad and read my analysis here: http://adland.tv/commercials/full-tilt-bluff-2014-30-uk
A l’Atomium de Bruxelles, nous pouvons admirer la très belle installation de lumières LED « Out of Control » conçue par le collectif Visual System, l’auteur de science-fiction Stéphane Beauverger et sa nouvelle « Hors Contrôle » qui a inspiré cette installation. A découvrir à travers de superbes photos et deux vidéos sur une composition de Thomas Vaquié.
Crédits :
Visual System : Julien Guinard, Vincent Obadia, Benjamin Lorthioir, Pierre Gufflet, Ambroise Mouline, Joachim Correia, Tom Modeste, Sébastien Escudié, Valère Terrier.
Music : Thomas Vaquié.
Based on the original novel by Stéphane Beauverger.
Director : Henri Simons.
Technical Director : Johan Vandenperre.
And the entire Atomium team.
The latest spot in the BBDO series for Foot Locker is a bit more forward-looking than others: it involves Wizard Point guard John Wall’s colleagues predicting his entire career arc. Here’s “The Process”:
Fairly accurate, but he left out the “gambling problem followed by redemption” part, which leads to either the inevitable “re-dedicates life to family/charity” chapter or the “goes through painfully public rehab/tattoo spree/divorce” option. Also: didn’t Wall’s Wings and Burgers just hire TBWA?
We would definitely watch that local car dealership commercial more than once, though.
Credits when they come in.
New Career Opportunities Daily: The best jobs in media.
Just like Intel, Adobe has now had to clarify their position, and have posted “When anti-bullying efforts backfire” to their blog.
A FIFA revelou há pouco o logo oficial da próxima Copa do Mundo, que acontecerá na Rússia em 2018. O design foi apresentado por astronautas soviéticos diretamente da Estação Espacial Internacional.
A proposta é representar “a rica tradição artística, história de conquistas e inovação” do país. A criação é do estúdio português Brandia Central, que recentemente mostrou o logo da Copa América 2015, no Chile.
Depois do anúncio, a marca foi projetada na fachada do famoso Teatro Bolshoi, em Moscou.
Reclamamos tanto do logo da Copa no Brasil (também conhecida pra sempre como a Copa das Copas), mas o desenho é bem similar, não? Obviamente, já estão fazendo piada, comparando a marca com um aparelho de barbear.
O vídeo abaixo apresenta o logo:
Post originalmente publicado no Brainstorm #9
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Mr. Ross, a longtime Hollywood executive, will take the reins of a nonfiction network, home to programs like “Naked and Afraid” and “Fast N’ Loud.”
The Wall Street critic is said to have clashed with his bosses, who hired him to run a magazine on the financial system and the politics supporting it.
Some 63% of WPP companies now have at least one privacy specialist on staff, executives at WPP’s Data Alliance said at the Ad Age Data Conference on Tuesday, in a sign of both how important consumer data has become and how sensitive the subject can be.
Data is making it easy for marketers to imagine all sorts of scenarios for the not-so-distant future, like the hypothetical “hot tubs and helicopters” described at the conference by Data Alliance CEO Nick Nyhan. A person may one day buy a “smart” hot tub that automatically signals Amazon, for example, when it’s running low on certain chemicals. Enter one of Amazon’s hypothetical drones, flying a supply of chemical X to the consumer.
“It’s machines talking to machines,” Mr. Nyhan said. “Tech and data is the line between the two,” he said.
1-800-Flowers has a history of embracing new platforms early. It was one of the first companies to purchase a 1-800 phone number; one of the first companies to power a keyword on AOL; and one of the first to partner with Verizon’s data-marketing operation, Precision Marketing Insights.
That enthusiasm for new platforms and new information streams gave the company a head start in the race to keep up with the torrent of data marketers have to think about today. Today at the Ad Age Data Conference, Mr. Shah shared insights into how these partners and data sources have the ability to revolutionize customer relationship management operations. In the years to come, Mr. Shah said, cold, hard data will have the ability to create much more involved, more intimate connections.
As those platforms and networks continue to diversify, Mr. Shah said it will be important for marketers to understand what they do for a brand’s customers. Here, he shares his thoughts on how he and his colleagues approach new platforms they’re looking to partner with.
The company reported losses at all of its divisions, but said that digital advertising revenue had grown slightly for its publishing division.
Pour la composition de Roy Kafri – « Mayokero », le réalisateur Vania Heymann a décidé de mettre en scène des couvertures de vinyles qui s’animent et se mettent à chanter. Madonna, Gainsbourg, les Beatles, Michael Jackson ou encore David Bowie et Prince se mettent tous à doubler les sons de Roy Kafri.
Facebook, like Google, has become a money-printing business.
For the sixth straight quarter, Facebook’s revenue from advertising has grown by more than 60% over the same period the year prior. The figure climbed by 64% in the third quarter to $2.96 billion. Also for the sixth straight quarter, the company’s overall revenue increased by more than 50%; this time by 59% to hit $3.20 billion and beat analysts’ estimates.
Three years after concerns that Facebook couldn’t make money from mobile, the social network continues to make more and more of its money from mobile. In the third quarter 66% — or $1.95 billion — of Facebook’s revenue came from mobile, up from a 62% share in the second quarter and a 122% jump in mobile revenue from a year ago. And more and more people are checking Facebook on their smartphones or tablets. Each month 1.35 billion people checked Facebook during the third quarter, and 1.12 billion did so on a mobile device. And growing number of those people — 456 million — are checking Facebook only on their mobile devices.
Durante as eleições vivemos um período turbulento nas redes sociais. Discussões sem fim e amizades que se foram, algumas para sempre, outras nem tanto. Nunca antes na história deste país, a roleta do unfollow e do block rodou tanto.
No Braincast 132 discutimos as atitudes virtuais que podem salvar a sua timeline. Quais são os motivos para apertar o unfollow e/ou o block? Já que as palavras escritas soam mais agressivas do que se fosse em uma conversa real, não seria melhor deixar sempre os debates para a mesa de bar?
Carlos Merigo, Luiz Yassuda, Saulo Mileti, Guga Mafra e Luiz Hygino conversam ainda sobre os filtros-bolha e os perigos de evitar a todo custo ouvir opiniões contrárias e outros pontos de vista.
Faça o download ou dê o play abaixo:
> 04m20 Comentando os Comentários?
> 19m30 Pauta principal
> 1h16m45 Qual É a Boa?
> Arte da capa: Zeca Bral
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Mostre para as suas idéias quem é que manda.
Em 4 horas de workshop você vai detonar mitos ultrapassados, conhecer novos caminhos criativos e usar o design thinking para gerar litros de idéias – porque nada acontece por acaso para quem cria com método.
O workshop será realizado no próximo dia 8 de novembro, das 15:00 às 19:00, em São Paulo.
>> INSCREVA-SE
Nosso curso de Design voltou! E ainda mais: chegou o Módulo 2, de Estética.
Apresentado para mais de 600 alunos, o curso de Design visita a história dessa ciência e abre discussão para uma real compreensão sobre cores, uso de tipografia, construções baseadas no sistema áureo, suas modulações, metodologias de trabalho e muito mais.
Já o módulo 2, curso de Estética, vai fundo no estudo filosófico e prático, analisando peças criativas (do design, publicidade e até mesmo cinema), para compreendermos essa fundamental lógica dos símbolos que nos cercam.
>> INSCREVA-SE!
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Post originalmente publicado no Brainstorm #9
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Netflix serves up another ad with the tagline “The Entertainment of Today” (that dance-tastic song, by the way, is “Dracula” by Bea Miller), while Sonic Drive-In wants you to know that it offers a lot of drink combinations. And John “Papa John” Schnatter teams up with Peyton Manning to plug Papa John’s new Fritos Chili Pizza.
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
The TLX Twitter card push, which encouraged sharing, saw engagement that was five times higher than normal, said brand spokeswoman Jessica Fini.
Ms. Fini said another rollout of in-tweet configurators could be on the way for more Acura and Honda models.
Ms. Fini added, “It was so successful with TLX that we definitely want to use it again.”
Carhartt’s in-house creative team worked with production company Furlined to launch a fall integrated advertising campaign promoting the brand’s Rain Defender technology, available in select outerwear, sweatshirts, pants and accessories.
To showcase the Rain Defender technology in the 60-second “Weatherman” the Carhartt and Furlined team traveled to rainy Washington state to capture arborists, dock workers, farmers, and ranchers battling the elements in Carhartt gear to get the job done. The spot opens on a man watching a weather report calling for clear skies and sunny weather. “Leave the rain gear at home,” the weatherman says, but when he glances outside he sees it is already raining. He slips on his Carhartt jacket, steps outside, and gets to work.
“…hardworking men and women trust their Carhartt, not their local weather forecast,” said Tony Ambroza, senior vice president of marketing at Carhartt. “Having gear that protects against even the
harshest weather conditions is just as important to them as their work truck, tool belt, hard hat, etcetera – they want to be prepared for whatever Mother Nature throws at them.”
The broadcast campaign will run primarily across national sports and outdoor programming networks, and will be aided by digital support on social media and sports websites. (more…)
New Career Opportunities Daily: The best jobs in media.
In Stockholm, Sweden there’s an amusement park called Gröna Lund. In 1991 a haunted house attraction opened in the park, and the scary stories from the haunted house have been legendary ever since.
In June, Bon Appetit magazine and IBM created an unlikely alliance: The Conde Nast publication tapped the IBM supercomputer Watson to inform a web-based cooking app called Chef Watson. The app combines the computer’s information on food with Bon Appetit’s more than 9,000 recipes to kick out a new recipe each time someone uses it. (Read more about the partnership here.)
At Ad Age’s Data Conference on Tuesday, Bon Appetit Editor-in-Chief Adam Rapaport and IBM Watson Group’s Florian Pinel discussed Chef Watson — and gave the audience a tabouli salad created especially for conference goers. (It was delicious.)
Afterwards, Mr. Rapaport explained why data is so delicious for Bon Appetit and how Chef Watson helps advance the interests of the magazine.
Someone really wants us to keep posting on West, the San Francisco-based agency that refuses to respond to anything resembling a press query.
First, we went over TechCrunch’s unenthusiastic review of the agency’s homepage. Then we heard that West had lost a large chunk of its business (the agency and the other contacts that our readers suggested did not respond to our requests for more information).
Someone else kept telling us to contact Travis Britton, who joined the agency as chief experience officer before leaving more than a year ago and (according to one very insistent tipster) launching his own venture. We also heard that Keith Cartwright, who was once CCO at West but no longer lists it on his resume, is happily running his own agency Union Made Creative. This is not really news.
Over the last week or so, however, we have received conflicting tips about the newest top creative executive at West.
New Career Opportunities Daily: The best jobs in media.
On Tuesday afternoon, the Federal Trade Commission filed a suit against AT&T alleging that the wireless carrier “misled millions of its smartphone customers” by charging them for unlimited data plans while intentionally reducing speeds.
The practice, known as “throttling,” has been a frequent target of regulators at the Federal Communications Commission, but this is the first case brought by the FTC. The agency said the carrier began the practice in 2011, slowing speeds on activities such as video streaming and web navigation by as much as 90%.
In its lawsuit, the FTC disparaged AT&T for its marketing around “unlimited” data coverage.
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