Hasta La Creative!

Peter Canellos will become the executive editor at Politico, Susan Glasser, Politico’s editor, announced on Monday.

Kinsey Wilson drove digital expansion at the organization, but member radio stations fear donations could fall if listeners can easily bypass them.

72andSunny teamed up with Adam Carolla to prank children on behalf of Activision’s new game Skylanders Trap Team.

The online spot was filmed at a Glendale, California Toys R’ Us, where Carolla acted as the evil voice trapped within the game’s crystal trap. Unsuspecting kids visiting a demo of the game were surprised by Carolla’s voice, as the evil trapped within, and mostly amused by their interactions with the inanimate object — although one kid was insightful enough to call Carolla “the most annoying person in the world.”

The team at 72andSunny chose selected pieces from their footage and edited it down to a 3:19 video for the online spot. While the rest of us may be a bit jaded by the whole prankvertising approach, the kids involved seemed to be having a blast, and we imagine young Skylanders fans will want to share this one and/or beg their parents to buy them the new game. (more…)

New Career Opportunities Daily: The best jobs in media.

AMV BBDO has a new series of ads for Snickers’ ongoing “You’re Not You When You’re Hungry” campaign, resurrecting Rowan Atkinson‘s Mr. Bean character.

In the longest of the three broadcast spots, Atkinson’s character finds himself jumping over rooftops with a group of ninjas, in a parody of kung fu movies like Crouching Tiger, Hidden Dragon. Only, while his colleagues glide gracefully from rooftop to rooftop, Mr. Bean has a bit more trouble and eventually finds himself crashing through the roof to an angry group of warriors below. At this point, one of his fellow ninjas tosses him a Snickers, saying “…you can’t concentrate when you’re hungry, eat a Snickers” and he’s back to his old self.

The character is a perfect fit for the popular “You’re Not You When You’re Hungry” approach, and the spots are all pretty entertaining. In the remaining pair (featured after the jump), Atkinson’s character practices nunchucks and kata, with less than stellar results. Atkinson’s character is such a good fit — he’s certainly one of the best celebrities featured in the ongoing campaign — that you almost wonder why he hasn’t been featured before. (more…)

New Career Opportunities Daily: The best jobs in media.

“Star Wars Rebels: Sparks of Rebellion,” an animated movie designed to jump-start Disney’s new series based on the franchise, drew 6.5 million viewers worldwide.

The public release of videotaped statements by a man who said he killed Etan Patz would poison a jury pool, a New York State judge ruled on Monday.

Representing 4 continents, @cpbgroup about to share the work they do across the world #GreatTalent #AWXI pic.twitter.com/Y63J2l7Zh4

— MDC Partners (@MDCPartners) October 2, 2014

CP+ B brought its creative talent to Advertising Week New York from around the globe last week, with none other than Chairman Chuck Porter on hand to emcee a select panel.

While CP+B has a worldwide presence, many of its offices are small. Porter likes it that way; as he noted during the event, strong collaboration between offices works well in serving the agency’s varied clients.

One such location is CP+B’s Copenhagen, Denmark office, which handles the account for III, a brand of headphones used primarily by DJ’s. Mathias Birkvad, CEO of CP+B, Copenhagen, outlined the “how” behind a agency’s creative approach which led to a rap contest that generated lots of media attention.

(more…)

New Career Opportunities Daily: The best jobs in media.

You’re familiar with the joke at this point. Someone is super hungry, turns into a celebrity, eats a Snickers and goes back to being a normal person. Punch line: “You’re not you when you’re hungry.”

Now, though, London agency AMV BBDO has made perhaps the best ads yet in the global Snickers campaign, by tapping one of Britain’s most beloved wonky comedians, Rowan Atkinson, better known as Mr. Bean, as the celeb.

If you’re unfamiliar with the work of Mr. Bean, well, first of all, shame on you. But in fact, these hilarious spots might actually serve as a suitable intro to the absurdist comedian’s work. Watch below as the awkwardest man alive tests his mettle as a ninja.

Needless to say, his ninja friends don’t like him when he’s hungry. 

Via Ads of the World.

CREDITS
Client: Snickers
Agency: AMV BBDO, London
Executive Creative Directors: Adrian Rossi, Alex Grieve
Copywriter: Richard McGrann
Art Director: Andy Clough
Agency Planner: Will Whalley
Agency Account Man: Katy Davis, Dhane Scotti, Chloe Harding, Anna Ohrling
TV Producers: Rebecca Scharf, Nikki Holbrow
Production Company: Rattling Stick
Director: Daniel Kleinman
Production Co. Producer: Johnnie Frankel
Post-production: Jungle
Chief Sound Engineer: Owen Griffiths
Film Editor: Eve Ashwell / Cut and Run
Media Planning: Mediacom
Media Planner: Amanda Zafiris
Media Buying: ZenithOptimedia