Certain things shouldn’t be seen before the time. Cancer should.
Breast cancer. You have a bigger chance of cure if you find it sooner.
Advertising Agency: Casasanto, Belo Horizonte, Brazil
Creative Director: Robson Santo
Art Director: Vinicius Turani
Copywriter: Angerson Vieira
Illustrator: Ovelha Negra
Certain things shouldn’t be seen before the time. Cancer should.
Breast cancer. You have a bigger chance of cure if you find it sooner.
Advertising Agency: Casasanto, Belo Horizonte, Brazil
Creative Director: Robson Santo
Art Director: Vinicius Turani
Copywriter: Angerson Vieira
Illustrator: Ovelha Negra
Certain things shouldn’t be seen before the time. Cancer should.
Breast cancer. You have a bigger chance of cure if you find it sooner.
Advertising Agency: Casasanto, Belo Horizonte, Brazil
Creative Director: Robson Santo
Art Director: Vinicius Turani
Copywriter: Angerson Vieira
Illustrator: Ovelha Negra
Samsung Electronics posted third-quarter earnings that missed analysts’ estimates as the world’s biggest smartphone maker loses ground to Apple and Chinese competitors.
Operating profit was 4.1 trillion won ($3.8 billion) in the three months ended September, a 53% annual decline, the South Korea-based company said in a regulatory filing Monday. In a statement, the company faulted lower selling prices for its more expensive smartphone lines and rising marketing costs.
In 2013, Samsung reported $11.3 billion in advertising and promotional spending. The electronics giant wrapped up an extensive global agency review last week.
Here’s a bold move that really isn’t. It’s a really old advertising idea – weddings – and a specific wedding idea already done much better by Volkswagen in 2001.
B.B. King. Really? I don’t think I’ve seen him since made a deal with the Devil in 02 shilling Burger King, because B.B. King = Burger King, get it?
Miami ad man, Bruce Turkel, appeared on Fox to provide expert commentary on two new commercials: a sexist blunder from Subway and a spot from Domino’s that features a voice ordering app for pizza. Turkel rightly claims that Subway missed the mark. You don’t tell people to go on a diet so they fit into […]
The post Subway Crosses The Line, Bruce Turkel Throws A Flag #goodcall appeared first on AdPulp.
(TrendHunter.com) This series of Halloween life hacks will make any house party a truly memorable one. Easy to execute, the do-it-yourself projects are so creative and clever, it is sure to creep people out as much…
David Beckham has unveiled Haig Club, a single grain whisky which he helped to create, at an exclusive event over the weekend.
Northern & Shell, the owner of Express Newspapers and OK magazine, reported a pre-tax loss of £43.9 million in 2013, up from £20.1 million pre-tax loss in 2012 after record figures at Channel 5.
An orang-utan visits London at night-time, observes the hustle and bustle, the consumerism, the light and warmth, ending her trip by swinging from a lamppost in Piccadilly Circus before returning to the rainforest and her child, in a touching ad for SSE.
The Ebuzzing & Teads group is changing its name to Teads.
O2 is launching its first campaign aimed at both consumers and business customers, with a three-pronged TV push highlighting how customers can get the most out of smart tech through the “O2 Gurus”.
Você sabe o que seu marketing anda fazendo? Esta é a pergunta que a Adobe faz aos clientes, de uma forma geral, em sua nova campanha criada pela Goodby Silverstein & Partners, que defende o fim da compra de cliques como uma “solução” na comunicação digital.
Mean Streets conta com dois filmes, ambos produzidos pela MJZ, com direção de Dante Ariola. A história compara a compra de cliques às drogas, e coloca um profissional de marketing indo ao encontro de um traficante para conseguir sua “dose”. O problema é que a polícia flagra o encontro e ele é preso e tratado como um verdadeiro pária. Até aí os comerciais são iguais. Em Holding Cell, o colega de cela se afasta do marketeiro ao saber seu crime, enquanto em Wife, quem sofre com a humilhação por tabela é a esposa.
No ano passado, a Adobe já havia explorado a temática destacando o problema da falta de uma avaliação eficaz das métricas de uma campanha.
Post originalmente publicado no Brainstorm #9
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Ozy, the slick news and culture website based in Mountain View, Calif., received a $20 million investment from Axel Springer, the companies said Monday. It makes the German media company Ozy’s largest investor and gives Axel Springer CEO Mathias Dpfner a seat on Ozy’s board of directors.
The investment is enormous for Ozy, which until now had raised roughly a few million dollars.
“Ozy is for us a convincing example for highly attractive digital journalism,” Mr. Dpfner said in a statement Monday.
Little Caesars Pizza’s commercial for its “hot and ready” pretzel crust pizza was the most memorable ad among millennials in September, according to a ranking from Nielsen.
The company’s Nielsen Brand Effect ranks the top 10 ads among the demographic, asking a sample of viewers whether they remember ads, the brand of the ad, whether they liked the spot and whether it impacted their intent to purchase the product.
Compared to the average ad, Little Caesars’ spot was 2.59 times more likely to be remembered and associated with the correct brand among millennials, defined here as viewers between 18 and 33 years old, according to Nielsen.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Dodge honors its roots by celebrating its founders, while GE uses an action-movie-themed spot to celebrate the “thrillingly predictable” way in which its technology makes the trains run on time (literally). And Domino’s plugs the voice-ordering function of its mobile app in a wry commercial (Maureen Morrison has the backstory on the effort).
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
Retailers could be seeing a little more green from this year’s holiday season.
Retail sales in November and December could hit $617 billion, according to National Retail Federation projections released today. That’s a 4% increase over 2013, which had seen a meager a 3% increase over 2012 holiday sales.
“Retailers could see a welcome boost in holiday shopping, giving some companies the shot in the arm they need after a volatile first half of the year and an uneventful summer,” said NRF President-CEO Matthew Shay in a statement.
Lisa Gersh will now lead Goop, Ms. Paltrow’s growing lifestyle brand.
The campaign is designed to promote the city for living and working by building a sense of place into the ads.
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