Hasta La Creative!

TBWA/Chiat Day, LA has a new series of online spots in their ongoing campaign promoting Jimmy Dean’s new lunch and dinner offerings.

Some wondered, when Jimmy Dean announced the move into the instant lunch/dinner market, whether the brand would retain its recognizable sun character due to its association with the morning. But the brand is leaning on its mascot as much as ever, explaining its continued presence with a new series of online spots tracking him on characters across the country and throughout the day.

In “Slow Roast Shuffle” (featured above), he’s dancing up a storm while promoting Jimmy Dean Pulled Pork. Things get over-the-top pretty quickly and his dance partner can’t exactly keep up, as TBWA/Chiat Day stretch the character into some cartoonish territory. Other spots are slightly more down-to-earth, with the sun dropping change into parking meters, giving out free lunch at baggage claim in an airport and riding off into the sunset. All the videos are hosted on a website where you can also track the sun’s progress on the “Sunniest Day,” which Jimmy Dean says was yesterday.

Despite TBWA’s best efforts, the character, so long associated with breakfast, seems a little out of place in these scenarios (and past the AM). With time we’ll see if these are just growing pains or if the character continues to feel awkward promoting meals past breakfast. (more…)

New Career Opportunities Daily: The best jobs in media.

One week after debuting at number 10, Google’s “Explore the Pyramids” spot has risen to the top of the Visible Measures viral video chart. The video shot up on the strength of 6.3 million views, effectively doubling its total view count in the space of one week.

Nestle’s “Bra Cam” spot, a Creativity Pick that focuses on Breast Cancer Awareness, apparently turned a lot of heads. It racked up 6.2 million views this past week, good to enter the chart at No. 2, based on views in the week ending Sunday.

Credit card companies Visa and American Express both made an appearance on Viral Video Chart with very different videos. Visa’s “Visa Checkout” ad highlights the features of its Visa Checkout system, while Amex’s latest spot features Tina Fey buying a range of items with an American Express Rewards card.

Continue reading at AdAge.com

(TrendHunter.com) More and more women are dying their hair all the colors of the rainbow over the last few months, so it is only natural that some would be interested in dyed armpit hair as well. Taking the look to…

Mostre para as suas idéias quem é que manda.

Em 4 horas de workshop você vai detonar mitos ultrapassados, conhecer novos caminhos criativos e usar o design thinking para gerar litros de idéias – porque nada acontece por acaso para quem cria com método.

O workshop será realizado no próximo dia 8 de novembro, das 15:00 às 19:00, na B4i, em São Paulo. Faça a sua inscrição.

Endereço: Rua Groenlândia, 808 – Jardim Europa – São Paulo/SP

Sobre a professora

Gica Yabu tem mais de 10 anos de experiência, passando por agências de 4 a 400 pessoas.

Atendeu clientes como Fiat, Google, Colgate, Nextel e Pepsico, entre outros. Hoje é dona da Glíteres, consultoria boutique que ajuda marcas a se conectarem com pessoas através de experiências, conteúdos e facilidades incríveis.

Formas de pagamento

No site do Eventioz (sistema que organiza as matrículas) é possível parcelar em até 6x (sem juros) no cartão de crédito.

Post originalmente publicado no Brainstorm #9
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I recently had a brief telephone conversation with my mother, and was reminded just how dissimilar we are from each other. She is foreign-born, Cuban by birth, and came to this country as an adult. I was born in the U.S. Most marketers would paint us both as “Hispanic” and think their job is done.

But it’s more complicated than that. Marketers need to understand the dynamics at play with bicultural audiences, and how communications can be interpreted differently in Hispanic vs. U.S. “general market” cultures.

When I have phone conversations with my mother, if there’s a three-second pause after she begins a sentence, and I haven’t verbally confirmed her speaking, she’ll ask me, “Are you there? Did the phone die?” I don’t know if this occurs because we aren’t in the same room and she can’t read my non-verbal, active listening cues, or if it’s simply because of her collectivist roots, and her belief that conversations shouldn’t be as much sequential as concurrent. Regardless of the cause, the result is the same: I leave the conversation many times feeling like I haven’t been heard, or having to do a lot of work to be heard.

Continue reading at AdAge.com

Time Warner’s Turner Broadcasting division will eliminate 1,475 positions, about 10% of its global workforce, as part of a broader initiative to improve profitability.

The cuts will take place at 18 locations worldwide, and include news, entertainment and sports, as well as corporate jobs, the company said yesterday in a statement. Turner, which operates CNN, TNT and TBS, has about 14,000 full-time employees, according to the statement.

Time Warner, based in New York, is under pressure to improve its performance after CEO Jeff Bewkes spurned a $75 billion buyout offer from Rupert Murdoch’s 21st Century Fox and said his company would deliver better returns to investors on its own. Eliminating salaries will free up cash for new investments, such as in live sports.

Continue reading at AdAge.com

Category: Career Oxygen
Summary: You’ve graduated college, landed a decent job with room for advancement, and are satisfied with your pay. So now what?

Unfortunately, you can’t just coast along, even if you’re not looking to get promoted right away. Nowadays, people need to continue investing in themselves in order to simply keep their current job.

UKTV has appointed Jan Gooze-Zijl, its chief financial officer, to the position of chief financial and operations officer, following the departure of Julia Jordan.

Irn-Bru is the most engaging FMCG brand on social media according to research from content marketing agency Headstream, which compiled a top 10 that also includes Volvic, Haribo and Ginsters.

Unilever, Facebook, Coca-Cola, Google and Marks & Spencer are among 29 major brands coming together to create a new “sustainable living platform” called Collectively, which claims it will challenge the belief that the planet is ‘f*cked’.