(TrendHunter.com) Apple may be enjoying a few lucrative weeks since the launch of their iPhone 6 and 6 Plus, but this collection of top October 2014 Mobile ideas highlights a few of its downfalls as well, namely the…
Ofcom has accepted ESTV’s request to reduce the number of local tv repeats in its programming commitments for the London Live TV licence.
iHeartRadio is getting into wearables.
The digital radio service will become available on Android Wear smartwatches starting this month, the company planned to announce during an event in New York City Wednesday evening.
It’s the service’s first move into the nascent smartwatch marketplace, but wearables are a central part of the company’s strategy over the next year, said Darren Davis, president of iHeartRadio and iHeartMedia Networks.
From Adbusters #116: Blueprint for a New World, Part 5: Politico
In its original Arabic edition, an American flag, dog–eared to show a blood–stained, black–striped shadow underneath, marks the beginning of Sayyid Qutb’s chilling vignettes.
Qutb, who is often cited as the intellectual heart of the Muslim Brotherhood, and who was later executed under the orders of his one–time friend, and adamant modernist, Gamal Abdel Nasser, formed much of his critique on the philosophical vacancy of Western imperialism upon his visit to America.
Entitled “The America I have Seen,” his book is an account of the mangled American dream as a cultural form without substance and only the stupefied bliss of a bromide hit to recommend it.
America “is the case of a people who have reached the peak of growth and elevation in the world of science and productivity, while remaining abysmally primitive in the world of the senses, feelings, and behaviour.”
The reason, according to Qutb, is encapsulated by this absurd moment in history:
One may be amazed when reading the stories of the first pilgrims to America, in its early days, and imagine their epic, amazing struggles against a defiant nature in far–flung, desolate lands, and even before this, braving the ocean’s horrific squalls … [And] one may be amazed at how all this did not leave a shadow upon the American spirit and inspire a belief in the majesty of nature and that which is beyond nature, opening in the American spirit a window on things that are more than matter and the world of matter.
Instead, Qutb notes that the natural landscape, like the original peoples, became framed as a challenge — things to be conquered, uprooted and destroyed, as the carpet of industry was unfurled over them. And, like Sisyphus, “there remains for the American the [endless] continuation of his first construction effort,” leaving no time for the reflection required for a civilized life.
All the refinement and contemplation that typifies civilization are geared toward productivity in America. Social etiquette and politeness are pilfered from the household in favor of the business world. Matters of “tenderness” and the “heart” are missing from relationships but abundant in sterile displays for advertising.
And art, religion and leisure have also been drained of their sanctity, siphoned into a greater marketing scheme — “for the minister does not feel that his job is any different from that of a theatre manager,” and leisure so often finds itself embroiled in the objectification of bodies that it might as well be an ad.
This “drought” of life — as church, merchant and state vie for the scattered attentions of an exhausted populace to further leech their metabolic energies for productivity, and assuage their impending psychological breakdown with toxic doses of hedonism — hollows out the American enterprise. “And this is where America has ended up after four hundred years.”
Blundering in an endless cycle of vices, the American dream is fat from spiritual malnutrition, and as lofty and unanchored as a released helium balloon: groundless, boundless and ultimately meaningless.
Qutb asks: “This great America: What is its worth in the scale of human values? And what does it add to the moral account of humanity?”
“I fear that the wheel of life will have turned and the book of time will have closed and America will have added nothing to the account of morals that distinguishes man from object, and indeed, mankind from animals.”
“Humanity makes the gravest of errors and risks losing its account of morals, if it makes America its example.”
Burnt–out and plain–faced, America hides under the neon glare of the after–hours, sneaking one–ounce shots of life.
Brandon Porter of Whitehouse Post cuts “Ghost Wave,” HP’s latest short film starring extreme surfer Ian Walsh via 180LA. Captured by famed surf cinematographer and director Taylor Steele, the short follows Walsh and his crew as they scour the globe in search of an unknown surf break.
Há pouco menos de um ano, o B9 destacou a chegada do Coin, um gadget capaz de condensar até 8 cartões de crédito ou débito em um mesmo lugar, funcionando de forma simples e evitando que você precise carregar o cartão de débito, crédito, corporativo, diminuindo o tamanho da sua carteira.
No entanto, nem sempre porque já existe um produto do tipo no mercado, não significa que não possa ser feito um melhor ainda. Antes mesmo que o Coin pudesse chegar ao mercado, surge também o Plastc, um aparelhinho que tem basicamente o mesmo tamanho e função, só que melhor.
O Plastc permite guardar até 20 cartões simultaneamente, que podem ser selecionados através de uma tela de e-Ink na parte frontal. Além disso, ele traz autenticação via tarja magnética e também via chip, o que permite uma transação mais segura e, quem sabe, funcionando também aqui no Brasil. (Entramos em contato com a Plastc, mas eles ainda não confirmaram essa informação).
Em uma época onde vemos o lançamento de sistemas de pagamento wireless, como o Apple Pay e o uso de tecnologias NFC e BLE, como no Bloom, pareceria mais sensato acabar de vez com os cartões plásticos, ao invés de modernizá-los. Contudo, precisamos lembrar que o sistema financeiro hoje gira em torno desses pedacinhos de plástico mágico que paga compras e contas. Assim, dispositivos como o Plastc e o Coin podem ser uma interessante ferramenta de transição, ou até uma forma de evitar ficar sem ter como pagar a conta porque acabou a bateria do celular – o tempo de duração da bateria de um Plastc, por exemplo, é de 30 dias corridos.
Em termos de preço, a briga entre Coin e Plastc também é acirrada: o primeiro custa 100 dólares, enquanto o segundo pode ser encomendado por 155 dólares. Se adquiridos hoje, ambos têm previsão de entrega para meados do ano que vem.
Post originalmente publicado no Brainstorm #9
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Weight Watchers has hired a new top marketing executive for the U.S., as the struggling company prepares to reposition its brand for the upcoming diet season.
Maurice Herrera, who has held various marketing roles in the food, beverage and candy industries, will take on the position of senior VP-marketing and report directly to Lesya Lysyj, president of Weight Watchers North America. Mr. Herrera most recently was chief marketing officer for a company called Materne, maker of GoGo Squeez, a line of squeezable fruit pouches. Before that he was VP-marketing for Perfetti Van Melle, maker of Mentos and Airheads candies.
The North American division has been without a top marketing executive since former Senior VP-Marketing Cheryl Callan departed. Ms. Callan left shortly after Ms. Lysyj was hired late last year after serving as CMO of Heineken USA. Ms. Lysyj acted as interim lead marketer while Weight Watchers conducted the VP-marketing search.
Edu Pou will move from old Amsterdam to New; beginning November 3rd, the former head of creative innovation at W+K Amsterdam will served as ECD at The Barbarian Group in Manhattan.
The Group’s new top creative will lead all accounts and report to CEO Sophie Kelly while working with Kelly and co-founders as Benjamin Palmer and Keith Butters in order to “diversify the agency’s existing portfolio.”
Prior to occupying the head of innovation role, Pou worked as creative director in the same office; he also spent time as a senior copywriter at CP+B, working on Domino’s Pizza, Volkswagen and Nike among others. His portfolio includes work for Heineken, Coca-Cola and EA sports, among others.
Before you ask: yes, he mentioned the desk. He also takes great headshots.
New Career Opportunities Daily: The best jobs in media.
While its foes raced to the wrist, HTC was looking at the lens.
On Wednesday in New York, HTC introduced the Re, a periscope-like, mountable digital video camera. Re, a new product category for the Taiwanese phone and tablet marketer, works with any camera mounting hardware, the company said.
The tiny device can be mounted or handheld, HTC said. “We don’t see many people want to walk around life with a GoPro on their heads,” Jason Mackenzie, President, HTC America, said when announcing the product on Wednesday. “Re allows you to capture video and photos without getting in the way.”
Gap Inc. CEO Glenn Murphy, who has been outspoken when it comes to the company’s marketing efforts, will step down next year.
The company said Mr. Murphy will be passing the reins to one of his lieutenants, Art Peck, on Feb. 1. Mr. Peck currently serves as president of growth, innovation and digital operations. As part of the transition, Bob Fisher, the son of Gap’s founders, will become non-executive chairman of the board. Mr. Murphy had served as CEO and chairman for more than seven years.
Mr. Murphy, who joined the company in 2007, has been unusually candid on the topic of marketing over the years, often airing his thoughts on specific campaigns and approaches during the company’s quarterly earnings calls with analysts.
(TrendHunter.com) Simple and clean are often staple aspects of contemporary design and this collection of top October 2014 modern ideas doesn’t stray too far from that direction. Homes and home decor that fall…
Since leaving “Tonight,” Mr. Leno has been quiet about his plans. The CNBC show would cater to his obsession with cars and motorcycles.
GdB has a new campaign for longtime client Anytime Fitness, but unlike prior efforts, this one has a global reach.
It also sees a shift in emphasis from convenience to intimacy. The campaign focuses on the moments people have that make them realize they need to start taking better physical care of themselves. “When my five-year-old dusted me in a race to the end of the block” says one man; “When my baby weight was acting more stubborn than my baby,” a woman adds. The spot goes on to emphasize that Anytime Fitness has “the right tools and encouragement to keep you on track,” as the people describing their moment of clarity earlier are seen enjoying Anytime Fitness’ facilities. It’s an easily relatable message, and one GdB and Anytime Fitness hope will resonate with viewers in the over 15 countries where very similar versions of the ad will run.
“You’re talking about something that’s so universal,” GdB Creative Director Doug deGrood told AdAge. “Everybody has these sort of trigger moments. They wake up one day and think, ‘Damn, I gotta do something.’”
New Career Opportunities Daily: The best jobs in media.
Just over two months after the announcement that Jeff Benjamin would be transitioning out of his role atop JWT North America’s creative department, the agency has named a new CCO for its New York office.
Adam Kerj joins the agency after serving in the same role for headline-winner 360i (which, coincidentally, just announced the appointment of its own new CCO). Kerj joined the digital shop in May 2012 and recently told Digiday that “there is no such thing as creative genius” while using the same headshot you see here.
The new chief creative spent a decade of his career at Saatchi & Saatchi’s Stockholm office, which he co-founded; prior to that period, he worked in creative positions at Leo Burnett’s Chicago and Denmark locations as well as TBWA Sweden.
Kerj is replacing Matt MacDonald, whose position has been empty since he left last November to help run the AT&T account under BBDO’s David Lubars.
He will report to worldwide CCO Matt Eastwood, and the release tells us that he will work on Macy’s, Johnson & Johnson, Puma, Vonage and Royal Caribbean (among other clients). Eastwood went all out on the quote as well:
“Adam is the ultimate modern communicator. He has achieved sweeping success as a digital pioneer, but has a background rooted in traditional advertising. He is an exceptional creative, a brilliant leader and a great human being. A true global citizen, he has lived and worked around the world, and we are thrilled to have him join our flagship New York office.”
Anyone have anything to add?
New Career Opportunities Daily: The best jobs in media.
Le loft Karakoy a été conçu par l’agence de design d’intérieur turc Ofist pour un célibataire de 45 ans. Situé à Istanbul et avec une surface égale à 180 mètres-carré, la décoration reflète la personnalité du client : l’intérieur est constitué d’un escalier flottant, d’oeuvres d’art, d’une cheminée, d’une mezzanine et de murs patinés. Un beau chez-soi, à découvrir.
Advertising Agency: At Home Creative, Kuala Lumpur, Malaysia
Creative Director: Raymond Teo
Art Director / Copywriter: Emory Po
Illustrators: Shin Fang See, Hanah Lim, Reese Lee
Published: September 2014
Advertising Agency: At Home Creative, Kuala Lumpur, Malaysia
Creative Director: Raymond Teo
Art Director / Copywriter: Emory Po
Illustrators: Shin Fang See, Hanah Lim, Reese Lee
Published: September 2014
Advertising Agency: At Home Creative, Kuala Lumpur, Malaysia
Creative Director: Raymond Teo
Art Director / Copywriter: Emory Po
Illustrators: Shin Fang See, Hanah Lim, Reese Lee
Published: September 2014
Hemglassbilen is the iconic Swedish ice cream truck, selling ice cream in the streets all over the country since 1969. And to make sure no kid misses the most important happening of the week, it has played its equally iconic jingle for as long – a catchy loop that has been amusing children and annoying parents for more than four decades. We wanted to make a radiospot reminding the grown ups of today the grand excitement they felt as kids when they heard the Hemglass ice cream-truck. But to make that happen in a radiospot, we had to go big…special-arrangement-symphony-orchestra-and-boys-choir-big.
Advertising Agency: Volt, Stockholm, Sweden
Art Directors: Karl Andersson, Lina Brunzell
Copywriters: Petter Nylind, Katja Janford
Final Art: Åsa Stjärnquist
Production Manager: Louise Wallgren
Composer: Nils-Petter Ankarblom
Project Manager: Magnus Tengzelius
Film Director: Jonny von Wallström
Published: June 2014
Copywriter / Director / Editor / Producer: Simone Mascagni
Director of Photography/Camera Operator/Post-production: Thomas Leon Henry Ford
Gaffer: Anna Gritsch
Assistant Director: Yupeng Zou
Art Directors / Set Designers: Lucrezia Chiarle, Ozge Sargin
Production Sound Mixer: Miguel Rodríguez
Actors: David Galea, Phelim Kelly
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