Hasta La Creative!

JWT announced today that Lucie Greene has been appointed as worldwide director of JWTIntelligence. She will be responsible for “driving JWT’s consumer insights and trends-focused initiatives, adding bench strength to the agency’s trends unit, JWTIntelligence.” She will be based out of New York and report to JWT Worldwide Planning Director Guy Murphy.

“Lucie’s experience is a strong complement to JWT’s longstanding and highly respected trends unit. She will deepen our understanding of cultural shifts and drive innovation possibilities for our client brands,” said Murphy in a press release.

Greene joins JWT from LS:N Global, the forecasting division of London-based trends consultancy The Future Laboratory, where she led a team of researchers that forecast trends for clients such as Nike, Google, Marks & Spencer, H&M, Estée Lauder and Westfield. She also presented for organizations including Estée Lauder, Virgin, Rolls-Royce, and Ralph Lauren on trends, and led strategic content partnerships with Retail Week Live and Cosmetic Executive Women. Prior to joining The Future Laboratory, Greene was a regular contributor to The Financial Times, Women’s Wear Daily, Vogue UK, Elle Decor UK and The Telegraph, while working with clients such as Richemont Group, LVMH and Space NK on branded content projects. (more…)

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L’artiste Sam P. Gibson imagine de très belles broderies qui s’appuient sur des illustrations détaillées : des yeux, des cerveaux, des empreintes ou encore des lèvres. Elle coud avec précision toutes les ombres d’un oeil ou les pliures d’une lèvre. Son travail est disponible en images et sur son shop Etsy.

General Mills has consolidated shopper-marketing duties with a team of WPP agencies, as the food giant says it will put “increased focus” on the discipline, including e-commerce.

The agencies selected include Geometry Global, Rockfish, Kantar Retail, Bravo and Barrows, according to a spokesman, who said the company previously used several smaller independent agencies.

The WPP shops will “provide ecommerce, multi-cultural, display and shopper insights and advertising support for General Mills brands from a creative and digital hub in Minneapolis and regional offices in key retail markets,” the company said in a statement.

Continue reading at AdAge.com

Sid Lee New York Co-Executive Creative Directors Dan Brooks and Daniel Chandler with Head of Digital Kwame Taylor-Hayford

Lukas Derksen, the managing partner of Sid Lee’s New York offices, announced today the promotion of Dan Brooks and Daniel Chandler to co-executive creative directors, effective immediately.

The creative pair have spent the past several years at Sid Lee, leading creative work on accounts such as Facebook, Absolut, Intel, Sony Playstation, Volkswagen and Rolex. Brooks first joined Sid Lee in 2011 as a senior art director, following a two year stint as a senior creative at 180 Amsterdam, before being made creative director the following year. Chandler joined Sid Lee as a copywriter back in 2010, following four years at Publicis, eventually working his way up to creative director.

“The Dans have been on the forefront of Sid Lee’s rise to the global stage, and both are among our organization’s most talented and multi-dimensional creatives,” said Derksen. “It’s young creative leadership like theirs that’s driving the future of our industry. With them, we are uniquely positioned as one of the most transformative forces in the U.S. agency landscape.”

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