Why brands should beware of the bland
Posted in: UncategorizedConsumers may want to fit in, but Gap’s celebration of blandness misses the mark, writes Nicola Kemp.
Consumers may want to fit in, but Gap’s celebration of blandness misses the mark, writes Nicola Kemp.
The app, FireChat, which allows messaging without the use of cellular or Internet connections, gained use amid rumors that the Hong Kong government would cut off Internet access.
This week, the 11th annual Advertising Week will bring more than 95,000 people to 23 venues around New York. The conference looms large on calendars in the marketing and media industries. Here’s a look at the numbers behind the event.
Tickets
Attendees expected: 95,000+
More than five years into the economic recovery, marketers remain skittish when it comes to boosting budgets. That’s why, according to WPP CEO Martin Sorrell, the greatest challenge facing the advertising industry is proving to clients that it can boost their topline. But convincing them is “quite difficult,” he told Ad Age in an Advertising Week interview.
The pioneering digital music store said Monday that it would no longer carry music from the major labels Sony, Universal and Warner.
Data might be the hot new trend in advertising, but it’s really old news.
That’s what a trio of creative luminaries said Monday at Advertising Week, noting that collecting information on people has been around for as long as people have been writing things down, and in fact goes back to cave painting.
“People think data is the new thing, and to that I say ‘bullshit,'” said Bartle Bogle Hegarty founder John Hegarty, who was part of a panel called “When Big Data Met Big Creativity” with Chuck Porter, chairman of CP&B and Tham Khai Meng, worldwide chief creative officer and chairman of Ogilvy.
Lena Dunham who got $3.7 million in advance for a book, where the book tour tickets alone would generate $304,000 in revenue, decided in a moment of Amanda Palmer “Beers, hugs, and high-fives” frenzy that the artists she enlisted to perform as opening acts on her book tour should not get paid a dime. Not even gas money. They’ll get exposure, see.
Aaaah. Exposure. How is it that saying goes? Money is what you live on; exposure is what you die from.
This we gather from reading <a href="the New York Times :
The biggest name in coffee didn’t need to go with hashtags or cross-brand promotions today: it had an interactive mini-documentary by 72andSunny up its over-caffeinated sleeve.
The purpose of the spot is to recast Starbucks as a sort of offline social networking platform by visiting locations around the world and observing the people who frequent them.
It’s compelling.
It’s also very similar, conceptually, to the 2010 film Life in a Day: all filmed in different spots around the world during a single 24-hour period.
Shorter spots and credits below.
New Career Opportunities Daily: The best jobs in media.
These agency tours of The Barbarian Group are pretty impressive. But you know who’s not that impressed? Fellow New York agency Barton F. Graf 9000.
When Barbarian Group released its Vimeo video showing off its giant, snake-like, resin-poured “Superdesk,” Barton F. Graf responded with its own video about its own enormous piece of continuous furniture—called the floor.
Last week, Adweek went into the Barbarian offices for a closer look, and got to see the agency’s waterless hot tub (see below). But once again, Barton F. Graf ups the ante with a waterless kiddie pool. Look at how childlike and playful it is. Clearly it must produce better ideas than the hot tub does.
Obviously Barbarian is cool, but it will never be the coolest.
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La maison d’édition Viction:ary, basée à Hong Kong, a collaboré avec des designers et illustrateurs du monde entier pour concevoir les couvertures de leurs « City Guides ». Les jaquettes représentent un plan de la ville, dessiné selon le style de l’artiste et en suivant un code-couleurs différent pour chaque livre. Des couvertures très graphiques à découvrir.
Barcelona City Guide by Forma & Co.
Tokyo City Guide by Masako Kubo.
Berlin City Guide by Vesa Sammalisto.
London City Guide by David Ryan Robinson.
Paris City Guide by Allan Deas.
New York City Guide by Mike Perry.
Erwin Penland teamed up with production company Harpoon Picures for a visually striking tribute to Alaska, celebrating the network’s arrival in the 49th state.
The well-shot 30-second spot highlights some of the state’s natural beauty before concluding with the Verizon team showing up and saying, “We’re here Alaska.” The ad celebrates the fact that Verizon’s expansion into the territory has made the company Alaska’s largest and fastest 4G LTE network. Harpoon was able to assemble a team and put the spot together over the course of just several days.
“A project like this reminds us that it takes more than a great director to produce a great spot,” said Chris Miller, Harpoon’s director of new business development.”Harpoon put all our best problem solving skills to the test and our amazing production team deftly pulled off every challenge presented to them in an incredibly short amount of time.” (more…)
New Career Opportunities Daily: The best jobs in media.
Advertising Agency: DDB Singapore
Chief Creative Officer: Neil Johnson
Executive Creative Director: Joji Jacob
Art Director: Marcus Lim
Deputy Creative Director: Thomas Yang
Senior Copywriter: Yuanheng Gao
Illustrator: Marcus Lim
Advertising Agency: DDB Singapore
Chief Creative Officer: Neil Johnson
Executive Creative Director: Joji Jacob
Art Director: Marcus Lim
Deputy Creative Director: Thomas Yang
Senior Copywriter: Yuanheng Gao
Illustrator: Marcus Lim
Advertising Agency: DDB Singapore
Chief Creative Officer: Neil Johnson
Executive Creative Director: Joji Jacob
Art Director: Marcus Lim
Deputy Creative Director: Thomas Yang
Senior Copywriter: Yuanheng Gao
Illustrator: Marcus Lim