Gagnante des Sony World Photography Awards 2014, la photographe hollandaise Kylli Sparre réalise de très beaux autoportraits oniriques et féériques où elle se met en scène dans des positions gracieuses au milieu de la nature. Elle sera exposée courant Septembre à la galerie Qlickeditions située dans la ville d’Amsterdam.
PHD Worldwide has appointed Nathan Brown, UM’s executive vice president and managing director, as chief executive of PHD USA.
Following the announcement that Prince William and Kate are expecting their second child, Campaign takes a look at the most-shared baby ads of all time.
Twitter is teaming up with Burberry to test its first ‘Buy’ button for brands on its platform, to allow users to shop directly from the site.
(TrendHunter.com) Beef & Liberty is a restaurant in Hong Kong, which recently underwent a bit of a facelift regarding the interior. The artist Cyrcle was brought in to add some life to the walls, and he certainly…
Happy Monday! Since today is unofficially Apple Week, here’s yet another brand trying to co-opt a bit of that company’s publicity.
M: United has a new campaign for the HTC One in which the agency once again takes on Apple.
Following on the heels of its August campaign promoting the Surface Pro 3 comes a spot in which the agency takes aim at Apple’s Siri, or “Robot Scarlett Johansson.”
The spot opens with Siri looking into a mirror and repeating that classic line “I feel pretty, oh so pretty” before engaging in a conversation with HTC One’s Cortana. Obviously, the conversation is intended to make Siri look silly by comparison, both via Cortana’s less computerized-sounding voice and the HTC One’s fancy features (including not one but two speakers).
This spot works better than most in its surprisingly large family, but how many more Apple-bashing ads can viewers stomach? (more…)
New Career Opportunities Daily: The best jobs in media.
A same-sex couple locked in an embrace (or is it a tackle?) smash through their home in slow-motion in a surprisingly inclusive spot for DirecTV’s NFL Sunday Ticket.
These guys have a “friendly rivalry.” One roots for the New York Giants, and the other for the Dallas Cowboys. At first, viewers might think it’s just a moment of roughhousing between friends, but they eventually make it clear by saying that, while they may argue sometimes, “we’re just like any couple.”
Despite the nod to the Cowboys, the ad from Grey New York was almost certainly filmed before the team signed Michael Sam, the first openly gay player to be drafted into the National Football League. The spot broke last Thursday during the NFL’s first regular-season game between the Green Bay Packers and the Seattle Seahawks.
Sports has factored into several pro-LGBT ads lately. To protest Russia’s anti-gay laws ahead of the 2014 Winter Olympics in Sochi, a Canadian equal rights group created a PSA that claimed, “The games have always been a little gay,” a reference to the visual association one might make concerning the two-man luge. While applauding the spot’s good intentions, some felt the humor reinforced stereotypes. Norwegian apparel firm XXL took a different tack with its mini-epic Olympic commercial with a lesbian twist .
Some commenters have disparaged the “little yippity dog” in the DirecTV spot as a homosexual cliche, but it otherwise has received a pretty warm response from LGBT advocates. The ad scores because it levels the playing field and presents its themes in the same loud, goofy and accessible style as the client’s other “Most Powerful Fan” commercials. Here, sports fandom becomes a fun, credible metaphor for inclusiveness. DirecTV called the right play.
Via The Advocate.
A partir das 14h de amanhã (horário de Brasília), a imprensa internacional deverá se reunir no Flint Center for the Performing Arts, em Cupertino, na Califórnia, para acompanhar os itens que a Apple vai lançar neste semestre.
Nas últimas apresentações, boa parte das novidades já haviam sido antecipadas por rumores, o que tirou um pouco a graça do ‘show’ da Apple. Neste ano, existem também muitas especulações sobre a chegada de um novo iPhone, apelidado pela mídia de iPhone 6, e do suposto lançamento do relógio inteligente da Apple, que ganhou a alcunha de iWatch.
Além dos rumores sobre a a tela Safira, que seria bem resistente a riscos, um vídeo russo mostra o que seria o novo iPhone a ser lançado amanhã, evidenciando uma tela maior, design mais arredondado, botão de liga e desliga na lateral e um aparelho mais fininho que o seu antecessor. O novo iPhone poderá também ter suporte à tecnologia NFC, que permite conexão com aparelhos próximos, utilizada especialmente para realizar pagamentos digitais, bem como um chip dedicado a monitorar dados e estatísticas sobre a saúde do usuário.
Essas informações, mesmo sem confirmação oficial da Apple, ganharam força depois de uma operadora de telefonia chinesa ter liberado antecipadamente as especificações do novo iPhone em seu site.
Será que vai ser um show de confirmações de rumores de novo?
Com o evento de lançamento cada vez mais próximo, as informações que ~vazam~ ficam ainda mais críveis, como é o caso desse vídeo chinês que compara o suposto novo iPhone 6 com o modelo anterior.
Provavelmente só haverá confirmação sobre a veracidade das imagens durante o evento de amanhã em Cupertino, o que acaba transformando a apresentação da Apple em um show de ‘confirmações de rumores’ mais do que uma série de lançamentos inovadores.
Como de costume, a Apple libera o streaming do evento para os usuários de plataformas da empresa – ou seja, se você tem uma Apple TV, iPhone, iPad, iPod Touch ou um computador com OS X, poderá acompanhar os lançamentos a partir do site apple.com/live. O B9 também acompanha o evento para destacar as principais novidades.
Post originalmente publicado no Brainstorm #9
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Twitter is now a shopping platform. On Monday, the social media company introduced its Buy Now button, a feature that allows users to make purchases directly on Twitter.com and through its mobile-app.
“You’re going to see native ad units become transactional,” said Nathan Hubbard, head of commerce at Twitter. “We’ve put a stake in the ground at the leading edge of this.”
Yet Twitter is moving cautiously with the product, which it says will only operate in the U.S. and be seen by a “small percentage” of users. Just twenty-six nonprofits and musical artists were handpicked to deploy the feature, including country star Brad Paisley, the rappers Eminem and Wiz Khalifa, and the death metal band Megadeth.
It’s no exaggeration to say Alibaba has revolutionized the lives of China’s consumers. Offering one-stop shopping for everything from toothpaste to cars, it’s responsible for 80% of China’s e-commerce market, which is already or soon to be the world’s biggest. In the second quarter of 2014, Alibaba sold more than Amazon and eBay combined.
In cities across China, deliverymen with scooters piled high with Alibaba parcels dart through the streets. A consumer in far-flung western China — someone who has maybe never owned a computer or browsed in an Old Navy, Burberry or Apple store can use a smartphone to discover those brands and buy them. (All three brands opened storefronts on Alibaba’s virtual mall, Tmall, this year.)
Alibaba’s initial public offering might be the biggest ever in the U.S., possibly raising more than $21 billion. (The company’s roadshow for investors kicks off this week, while shares are expected to start trading next week on the New York Stock Exchange).
Iconoclast a produit le clip du groupe KCPK pour leur titre « Better Love ». A travers la caméra en noir et blanc de Mathieu Cesar, nous voyons un homme se faire trainer par un bourreau dans un palais mystérieux. Une vidéo très esthétique qui joue sur la symétrie et les contrastes, à découvrir.
Led Zeppelin’s bombastic Viking-themed ‘Immigrant Song’ is used to punctuate the epic interplanetary gunplay and exploding aliens in an ad for the world’s most expensive videogame, ‘Destiny’.
(TrendHunter.com) Fashion photographer Piotr Stoklosa captures Paulina Wyka at Model Plus for his latest beauty story. Gracing the September 2014 issue of Harper’s Bazaar Poland, the editorial highlights Chanel&#…
How fresh is the produce in a Hisense Refrigerator with My Fresh Choice™ technology? Very fresh.
Na China, um experimento que está sendo realizado em 50 salas de cinema de Beijing e Shangai tem chamado bastante atenção da mídia. Nele, o público pode comentar o filme em exibição por meio de mensagens de texto que são exibidas na tela em tempo real, criando uma maior interação entre os espectadores.
De verdade, a primeira imagem que me veio à mente quando li sobre o experimento foi a de um cara chato sentado ao meu lado e falando o filme inteiro. É provável que você já tenha passado por essa situação, de querer prestar atenção no filme, mas não conseguir porque tem alguém que faz questão de comentar ou narrar cada cena, mas ao que tudo indica, o que só acontecia de vez em quando agora pode virar uma prática frequente, pelo menos se a ideia chinesa realmente vingar.
A animação The Legend of Qin foi o título escolhido para ter comentários dos espectadores exibidos – o que pode ocorrer com uma projeção diretamente sobre o filme ou em uma tela adjacente. E, por incrível que pareça, o diretor do filme em questão, Shen Leping, se mostrou bastante entusiasmado com as possibilidades deste “avanço”, defendendo que é uma forma de se explorar como a resposta do público pode afetar o filme, o que poderia se tornar bastante útil para muitos cineastas. Mas, e o público?
Será que as pessoas que mantém o hábito de frequentar cinemas gostariam de sofrer este tipo de interferência em sua experiência? De acordo com uma pesquisa realizada com 400 usuários do Sina Weibo, mais da metade considera a prática irritante, enquanto 27% disse que é divertido comentar e que isso elimina a solidão de assistir filmes.
E você, o que pensa sobre o assunto?
Post originalmente publicado no Brainstorm #9
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The Metro, the city-centric newspaper, today devoted its entire issue to supporting Paddy Power and Stonewall’s campaign against homophobia in football, and ran a host of gay-friendly ads.
Category: Career Oxygen
Summary: Do you feel stressed and overloaded? If so, then you may need to brush up your delegation skills!
If you work entirely on your own, there’s a limited amount that you can do, however hard you work; and if you’re good at your job, people will want much more from you. This can lead to a real sense of pressure and work overload, leaving you stressed, unhappy, and with the feeling you’re letting people down.
(TrendHunter.com) For the September 2014 issue of popular fashion magazine Interview, talented photographer Craig McDean shot top models Lexi Boling and Julia Nobis in a striking pop star-inspired editorial. The…
On a recent weekday morning, LG Electronics took over a top-floor Manhattan suite overlooking the Hudson River. Each room was adorned carefully with a cadre of new devices: smartphones, tablets, headphones and smartwatches. Despite what the expansive view might suggest, LG was aiming for an intimate vibe.
It was certainly low-key: The hotel lobby staff had to call to determine which room LG had rented.
It was a stark contrast to the opulence on display last Wednesday morning, when Samsung, the other Korean electronics giant, seized entire venues in Berlin, Beijing and New York for its latest product launch. And the LG showroom pales next to the event planned for Tuesday, when Apple is expected to unmask its newest iPhone in a stadium that seats more than 2,300 people.
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