Hasta La Creative!

Mr. Dunn, a former Nickelodeon and HIT Entertainment executive, replaces H. Melvin Ming, who is retiring.

Hyundai, in a push to appeal to younger U.S. buyers, has selected actor Paul Rudd as the brand’s new celebrity pitchman.

Mr. Rudd, 45, is best known for his droll delivery in comedy films such as “Knocked Up”, “The 40-Year-Old Virgin” and “Anchorman: the Legend of Ron Burgundy.” He replaces actor Jeff Bridges, 64, who had been the U.S. voice of the Korean brand for seven years.

“We were looking for a voice that could be recognizable and relatable to a new generation of car buyers,” Steve Shannon, VP-marketing at Hyundai Motor America, said in a statement today, praising Mr. Rudd’s “modern sensibility.”

Continue reading at AdAge.com

Le vidéaste américain Rishi Kaneria a compilé en une vidéo l’utilisation des couleurs chez Pixar : le rouge et vert dans Toy Story ou encore le bleu et violet dans Le Monde de Nemo et Montres & Cie. Une célébration des plus beaux films animés, à découvrir sur une musique de Moderat – « Milk ».

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Lincoln serves up one of its much-hyped Matthew McConaughey spots (Bradford Wernle reported about the campaign in late August and last Thursday), while Beats presents a 30-second broadcast cut of a web short (1:18) starring Serena Williams that it debuted on YouTube on Saturday. And AT&T, Capital One and Hyundai all want to make absolutely certain you know that football season is upon us.

As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.

Continue reading at AdAge.com

Earlier this year, Droga5 and Honey Maid celebrated families of all kinds with a campaign called “This Is Wholesome.”

Now, Droga5 is continuing its celebration of diversity in families with a new ad entitled “#NotBroken,” a reference to the outdated phrase “broken home” to refer to families of divorce. As the two-minute ad points out, “More than 40% of Americans are part of a blended family,” so it seems odd that we so few of them in advertising that this spot is noteworthy for including one.

“#NotBroken” is constructed as a sort of two-minute documentary (it will also debut as a 30 second broadcast spot today). “Sometimes it’s hard to explain our family to people. I have two moms, and I’ve got two dads,” says a boy named Isaac, at the opening of the ad. We then follow Isaac and his family, which is celebrated as well-functioning and supportive. “At first I didn’t think there were a lot of families like ours, but now I realize that we aren’t that different,” he eventually concludes. The spot ends by inviting people to celebrate their own blended families with the #NotBroken and #ThisIsWholesome hashtags, which are sure to get some love.

So far, the “This Is Wholesome” campaign has proven to be a success for the brand, with both increased sales figures and Google searches for “Honey Maid,” as Adweek points out.
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