(TrendHunter.com) Michelle Groskopf’s latest series, ‘That Time I Spent 15 Years in NY,’ shows off a different side of the city. In fact, you can barely tell that the photographs are taken there,…
Aquele streaming ilegal maroto que você usava para acompanhar o último episódio da sua série favorita perdeu uma das suas ferramentas internéticas de transmissão. O Justin.tv anunciou que está fechando suas portas digitais, em mais um passo da consolidação da empresa como a bem sucedida Twitch, que agora é especializada na transmissão em tempo real de conteúdos relacionados a games.
Para fechar esse capítulo da sua história e fixar o seu rebranding, a empresa divulgou um vídeo onde rememora seus principais momentos desde 2007 até hoje, e destaca a importância do aprendizado com a Justin.tv para o desenvolvimento rápido da Twitch.
Justin Kan e toda a equipe do Twitch se esmeram em agradecer a comunidade do Justin.tv, que é visto pelos fundadores como um dos serviços que inaugurou o streaming ao vivo na internet, e se desculpam por precisar encerrar o serviço de forma tão repentina.
A partir de hoje, o site Justin.tv já não permite mais o streaming de conteúdo, e os interessados em salvar quaisquer dados que estivessem na plataforma precisam solicitar a transferência da conta para o Twitch dentro dos próximos 30 dias. No entanto, é importante lembrar que o foco do Twitch é em assuntos relacionados a jogos, e que outros temas talvez não sejam aceitos na plataforma.
Agora, resta saber se essa escolha de encerrar o Justin.tv é parte de uma estratégia maior da Twitch, ‘cortando a gordura’ antes de ser adquirida (ou de confirmar a aquisição, que já pode ter acontecido) pelo Google.
Post originalmente publicado no Brainstorm #9
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La série « Cannonball » réalisée par Hamish Robertson sont des photos prise à l’aide du mode macro de ballons marbrés. Lorsque l’on contemple ces œuvres, on se demande si ce sont des galaxies tourbillonnantes ou un microscope haute puissance. Des couleurs froides et puissantes à découvrir ci-dessous.
Advertising Agency: Heimat, Berlin, Germany
Creative Directors: Ole Vinck, Michael Schachtner
Client Service Director: Roman Jud
Senior Account Manager: Marta Kolodziejczyk
TV Producer: Alexander Münzer
Video production: Stories GmbH
Director: Johan Kramer
DOP: Wouter Westendorp
Music: Yessian Hamburg
Media agency: Mediaschneider
Celebrity consulting: Special Key
Advance Auto Parts has named Minneapolis-based agency mono its creative agency of record. The Virginia-based company, which recently purchased competitor General Parts International, will partner with the agency to “oversee many aspects of its marketing and brand strategy.”
“We’re thrilled to build a relationship with an agency unafraid of challenging the category standards,” said Charles Tyson, EVP-Merchandising, Marketing & Supply Chain at AAP. “With mono we’ve found the perfect partner to foster innovation in our upcoming marketing campaign as we look ahead to the second half of the year.”
“We are incredibly excited to be working with AAP,” said Chris Lange, co-founder and creative co-chair of mono. “AAP is a brand that is laser focused on who they are and who they want to reach. They are up for thinking differently and approaching the auto parts category in new ways. For us, that is inspiring.”
mono will hit the ground running, with new work launching this summer.
New Career Opportunities Daily: The best jobs in media.
Carat’s Matthew Eagle outlines why Yahoo is moving into online video and the opportunities this space offers advertisers.
This planning season, hashtags are all the rage. Put one on the print ad! Tag the end of the spot! Add it to the waiting room brochure!
As we’ve seen, hashtags like #askjpm, and #myNYPD are the latest examples of brands that thought their hashtags were an amazing idea until they blew up into a wildfire of negative sentiment.
Yet we’ve also seen a lot of well-used hashtags, like the recent #allin from Adidas during the World Cup or #6secondscience from GE. But what separates a #win from a #fail?
The ad-tech side of AOL’s business continues to generate impressive results, growing 54% over the past year, according to the company’s second-quarter earnings report.
It was an overall strong quarter for AOL. The company’s revenue grew 12% to $606.8 million, beating analyst estimates of $595.5 million. And earnings per share came in at 45 cents, beating estimates of 44 cents. But the programmatic side, reported under AOL Platforms, stood out.
“We’re beginning to see result of management focus on providing end-to-end display solution through programmatic and building of online video exposure,” said Peter Stabler, a senior analyst at Wells Fargo Securities, in an email following the earnings release.
(TrendHunter.com) Free People embraces dark bohemian fashion for the upcoming fall season. Instead of ditching the free-spirited wardrobe all together, which would be unorthodox for the American fashion brand, the…
(TrendHunter.com) These helpful smartphone extensions are ideal for tech-savvy consumers looking to make their day-to-day mobile experiences even more convenient and adaptable.
While smartphones already offer a…
Why did John Oliver devote 11 minutes of his HBO show “Last Week Tonight” to skewering the practice of native advertising?
It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily and quickly Mr. Ripp dismissed the tradition of separating his company’s editorial function from the business side.
Time Inc. is the nation’s largest magazine publisher, and owner of such iconic titles as Time, People, Fortune and Sports Illustrated. Its news magazines strive to adhere to the highest journalistic standards, including total independence from advertisers’ influence. Last year, Mr. Ripp told editors to report to business-side colleagues instead of the longtime company editor-in-chief, essentially dissolving the wall the existed between editorial and advertising, while promising to maintain journalistic independence.
Sprint has ended talks to acquire T-Mobile as regulatory concerns outweighed the potential benefits of combining the third- and fourth-largest U.S. wireless carries.
Sprint has also named Marcelo Claure, the founder of mobile-phone distributor Brightstar Corp., as its new chief executive officer, according to a statement. Mr. Claure will replace Dan Hesse, who has led the company since 2007.
The decision by Sprint ends a nine-month effort by Japanese billionaire Masayoshi Son, whose SoftBank Corp. controls Sprint, to create a rival to Verizon Communications and AT&T Son had envisioned combining Sprint and T-Mobile to create a formidable competitor with the financial power and airwaves to serve more customers and eventually deliver faster broadband to consumers more cheaply than cable.
Um dos aspectos mais dolorosos da violência contra a mulher é o silêncio auto-imposto às vítimas, que muitas vezes recusam-se a denunciar seus agressores – ou até mesmo a admitir o problema. Para incentivar o rompimento deste silêncio, a Africa Zero criou uma campanha pró-bono para o Instituto Maria da Penha, lembrando que quanto maior a demora para se falar sobre o assunto, mais profundas são as feridas físicas e psicológicas.
As peças – são três filmes que retratam vítimas em silêncio, mas que não conseguem esconder a dor em suas expressões – foram inspiradas pelo projeto artístico Imagética, do fotógrafo Rogério Mesquita.
Vale lembrar que, apesar desta campanha ser voltada às mulheres, crianças e homens também podem ser vítimas de violência doméstica e psicológica. A mensagem, no entanto, é válida para todos: o silêncio só piora a situação.
Post originalmente publicado no Brainstorm #9
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Parece um trecho digno de ficção científica ou de um episódio de CSI, mas é ciência de verdade! Um experimento realizado por pesquisadores do MIT descobriu que é possível recuperar sons com uma qualidade bastante razoável ao analisar vídeos de objetos do dia a dia que estavam no mesmo local do áudio em questão.
Isso é possível usando uma câmera de altíssima definição, capaz de identificar pequenas ‘deformações’ nos objetos, causadas pelas ondas sonoras. Através de um algoritmo, os cientistas conseguiram reconstruir quais seriam os sons correspondentes àquelas deformações, e foram capazes de recuperar o áudio original, ainda que tivesse alguns ruídos.
“Somos cientistas, e às vezes nós assistimos filmes como ‘James Bond’, e pensamos, ‘ah, isso é drama de Hollywood, não é possível fazer isso’. Isso parece mesmo ter vindo de algum filme. Você descobre que o assassino admitiu sua culpa porque existe um vídeo de segurança que mostra uma embalagem de batatinha frita vibrando”, brincou o pesquisador Alexei Efros, da Universidade da Califórnia.
Post originalmente publicado no Brainstorm #9
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Michael Jordan’s Hanes must be in a twist now that Scottie Pippen has proclaimed himself the greatest player in Chicago Bulls history in this Foot Locker commercial.
Pippen’s cheeky claim comes toward the end of the amusing BBDO spot, in which Charles Barkley tells Houston Rockets star James Harden that all the greats have short memories.
“Achieving greatness requires never dwelling on the past,” explains Foot Locker evp of marketing Stacy Cunningham. “It’s always about looking ahead to the next opportunity and staying fresh.”
In the ad, Barkley says he has no recollection of being nicknamed “the Round Mound of Rebound.” Harden himself, of course, always forgets to shave. Kidding. Dude rocks that look! The spot is nothing but net for Foot Locker, generating lots of positive coverage and more than half a million views in less than 24 hours on YouTube. It’s called “Short Memory Pt. 1.” I wonder who’ll be forgetting stuff next?
Jordan’s long memory is well documented, and he isn’t exactly famous for being able to take a joke. I wouldn’t be surprised if the big grouch calls Pippen out for slinging bull.
Tool has appointed Mike Lobikis as head of sales. Lobikis was previously director of East Coast sales at Uber Content and held sales positions at Spot Welders, GO FILM, Speedshape and Sound Lounge. He will be tasked with overseeing all U.S.-based sales territories, expanding opportunities for the company and recruiting both live-action and integrated directorial talent, reporting to managing director-live action/executive producer Oliver Fuselier and managing partner-digital Dustin Callif.
“South Park” lead editor Tom Vogt has joined the roster at the New York office of editorial company Spot Welders. Vogt played a key role in shaping “South Park,” and his credits also include “Team America: World Police” and “South Park: Bigger, Longer and Uncut.” He also spent two years working closely with Morgan Spurlock, for whom he edited “POM Wonderful Presents: The Greatest Story Ever Sold.” Formerly on staff at Bluerock and MacKenzie Cutler, he has since freelanced for a range of agencies and post houses. His commercial work includes spots for FedEx, Axe, Oberto Beef Jerky, eBay, ESPNU and AT&T.
(TrendHunter.com) The Jasper Snap Wallet by Mr. Lentz is taking functionality one step further by providing a wallet design that combines practical usage with minimalist appeal.
For those of you who can’t…
(TrendHunter.com) Food artist and designer Dan Cretu stuns with his latest series of fruit and vegetable art compositions. Entitled “Artistic anatomy of fruits and vegetables”, the series is a follow-up…
The media company reported its second-quarter results a day after rebuffing a takeover attempt by 21st Century Fox.
Category: Career Oxygen
Summary: Why are some people successful while other talented people fall short? Desire and talent are always the main ingredients for achievement. However, highly successful people stand out not so much because of what they know or even who they know, but because of how they brand themselves.
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