Hasta La Creative!

Récemment, les personnes présentes à l’aéroport de Munich ont eu la chance de voir le pianiste Stefan Aaron pratiquer un concert au piano sur un « tapis volant ». Une superbe initiative poétique réalisée dans le cadre du Orange Piano Tour à découvrir en images dans la suite.

(TrendHunter.com) Prominent Toronto-based photographer Wynne Neilly documents his gender transition in Female to ‘Male,’ a self-portraiture project that, along with images, includes recorded vocal changes,…

Nearly every marketing book I review for AdPulp contains a handful of case studies or brand examples. But they have nothing on the sheer quantity of case studies and “learnings” to be found in Brandjack: How Your Reputation Is At Risk From Brand Pirates and What To Do About it by Quentin Langley.

“Dell Hell” and “United Breaks Guitars” are two well-known cases, but Langley goes on to chronologically track 140 cases from the past 10 years. Each example does a simple and effective job of summarizing the incident, what the players in the incident did right (or wrong), and learnings to be gained from each incident.

As its provocative title suggests, Langley demonstrates little empathy for any person or entity that would seemingly be on the other side of the brand (i.e., Dave Carroll, the man who wrote the “United Breaks Guitars” song.) There’s also a fair amount of media bashing sprinkled throughout because so many of these incidents become big flashpoints (and good linkbait) so fast.

Brandjack is clearly aimed for a C-suite and crisis management PR audience interested in damage control at all costs. Langley only offers suggestions that could alter the course of events after a “brandjack” occurs, not how more companies could, say, improve service or enact clearer policies to prevent such incidents. I suppose that’s OK because there are so many other books that fill that gap.

But overall, Brandjack serves as a master encyclopedia of some of the most provocative and controversial brand incidents we’ve seen. Anyone in social media, PR, or brand management could especially take the book’s learnings to heart.

Special thanks to Palgrave Macmillan for providing me with a review copy.

The post Brandjack Chronicles The Brouhahas Of Marketing appeared first on AdPulp.

Mahinder Watsa, a gynecologist in Mumbai, tackles matters of sexual anxiety in his Ask the Sexpert column in a daily Indian newspaper, and tens of thousands of people have sought his help.

Welcome to Vol. 5 of the Media Guy Mailbag. This is where I respond to reader feedback and happily answer your questions about media, marketing, pop culture, kittens, kitchen remodeling on a budget — anything! So send me an email with “Media Guy Mailbag” in the subject line. More details below.

Reader James De Francisco writes,

“Do you think Yahoo scooping up ‘Community’ will be a turning point in the expectations of where viewers will look for entertainment? From the broad view it looks like more of the same — a good show having a home on the internet — but to me this will cause a new surge of changes. It’s significant in my eyes since: It was a show on broadcast TV, so those viewers who stick with it will have more practice with the training wheels to look online. It’s a great show that, if made better, could make the medium that gave it up look weaker in the eyes of viewers or creators. And its web home doesn’t require a subscription like Netflix/Amazon.”

Continue reading at AdAge.com