Aug
12
Reebok "Forever" (2014) :48 (Sweden)
Posted in: Uncategorized
How far are you willing to go to promote a brand show your passion? Are you willing to tattoo a Reebok logo on yourself?
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Aug
12
USA Today to Launch Daily Fantasy Sports Gaming Site
Posted in: UncategorizedWith daily fantasy sports surging to new levels of popularity and visibility, another large publisher is throwing its hat into the ring.
On Tuesday, USA Today plans to introduce Fantasy Score, a fantasy sports gaming site focused on daily tournament-style games, and to rebrand its longtime fantasy news wire KFFL as USA Today Fantasy Sports.
Players will initially be able to compete in daily fantasy football games, according to Mark Pesavento, vice president of innovation at the USA Today Sports Media Group. In the coming months, fantasy games involving the NBA, the NHL and MLB will become available as well, he said.
Aug
12
Um mês depois do fim da Copa do Mundo, Google relembra os termos mais buscados
Posted in: UncategorizedUm pouco atrasado, pode ser, mas nunca é demais lembrar dos melhores momentos da saudosa Copa do Mundo no Brasil. Também conhecida como “a melhor Copa”.
Amanhã completa um mês que a Alemanha levantou o caneco e, na boa animação acima, o Google relembra os termos mais pesquisados durante o torneio. Foram mais de 2.2 bilhões de buscas, que definiram as equipes, atletas e tendências mais populares.
Esse volume de uso, torna a Copa do Mundo 2014 100 vezes maior que a NBA, 23 vezes mais popular que Wimbledon, 91 vezes mais buscada do que a NASCAR, por exemplo.
Volta, Copa!
Post originalmente publicado no Brainstorm #9
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Aug
12
FCB and Meow Mix Hit the Dance Floor
Posted in: UncategorizedJust in time for the after-lunch break(down) here on the East Coast, FCB Chicago and a few musical felines show all you aspiring EDM superstars how to drop the big beats.
Warning: epileptic viewers may need to watch this one in short bursts to avoid over-stimulation.
In case you missed it, that was an epic remix of the brand’s classic wordless jingle (which is almost as old as we are).
Now, would you like to hear some users singing the song to their own cats?
Remember, it’s all for a good cause.
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Aug
12
Sweet, Silly Toyota Spot Transforms Prague Streets into a Choose-Your-Own Musical Adventure
Posted in: Uncategorized
In today’s episode of “Fun Public Marketing Stunts That Aren’t Firmly Connected to the Actual Product,” Saatchi & Saatchi Europe turned Prague into a giant karaoke machine on behalf of the Toyota Yaris Hybrid.
The playlist, which is an almost-impressive living monument to awful pop songs, was made by changing the street names in Prague’s town center to song titles, and then connecting the Yaris’ stereo to a GPS system that triggered a new song every time the driver turned onto a different street. That’s an awful lot of work just to hear a complete stranger’s off-key rendition of “Uptown Girl.”
It’s not that the idea itself is bad—plenty of people sing in their cars, myself included. Some of the performances, supposedly culled from the best of live auditions, could even seem endearing. But the payoff doesn’t fit the scale of execution at all, and the whole thing looks a little silly as a result. On the other hand, maybe that’s the point.
Seriously, though, Hall & Oates? Do they not know who Queen is?
Aug
12
Mythical Mirrored Furniture – Narcissus by Kimxgensapa Design Studio is Inspired by a Greek God (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Narcissus collection is filled with mythical mirrored furniture inspired by the Greek god it is named after. Yet unlike previous designs influenced by Narcissus, these ones don’t rely on…
Aug
12
Robin Williams Remembered in Commercials
Posted in: Uncategorized
Robin Williams was much loved for his diverse roles in “Mork and Mindy,” “Good Morning Vietnam,” “Mrs. Doubtfire,” “Good Will Hunting” and a long list of other work. But he also played a part in the world of commercials — not just as a comic actor, but as a personality and an inspirational force.
Apple and TBWA turned straight to his inspirational speech about poetry from “Dead Poets Society” for its iPad Air ad “Your Verse” earlier this year.
Aug
12
ESPN "Different ways in " (2014) 1:00 (USA)
Posted in: UncategorizedThis is the first college football season that will culminate with a football playoff. To celebrate W+K NY and ESPN created a spot narrated by Burt Reynolds, who is also a Florida State alum.
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Aug
12
Next Games "The Walking Dead: No Man's Land (2014) :30 (USA)
Posted in: UncategorizedOh lookee, there’s a mobile game app for The Walking Dead called No Man’s Land. Created by Finnish game developer Next Games in partnership with AMC. This trailer premiered at this year’s Comic Con. Where else?
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Aug
12
DIRECTV "Fantasy Football Fantasy" 3:15 (USA)
Posted in: UncategorizedBad enough we have rappin’ suburbanites for Toyota, now we have NFL athletes rapping about Fantasy Football.
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Aug
12
KBS Appoints Kelleher and Mackler as Co-CCOs
Posted in: UncategorizedMDC Partners’ KBS has named former Grey Executive Creative Director Dan Kelleher and veteran TBWA creative Jonathan Mackler as its new co-chief creative officers.
Mr. Kelleher perhaps is best known for overseeing Grey’s popular DirecTV campaigns, including the award-winning “Cable Effects” effort as well as content-focused projects such as the Manning Brothers’ music videos, including “Football on Your Phone” and “Fantasy Football Fantasy,” which just launched this week.
Mr. Mackler moves from Figliulo and Partners which was preceded by a four-year tenure at TBWA/Chiat/Day, New York, where he oversaw brands such as Jameson and Skittles. The pair begin their new roles on Wednesday.
Aug
12
Samsung Shows Off the Babysitting Capabilities of the Galaxy S5
Posted in: Uncategorized
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, it’s a tablet showdown, with Apple running another ad in its “Verse” campaign (the first of which featured the voice of Robin Williams) that puts the spotlight on Beijing electropop group Yaoband; Microsoft putting its Surface Pro 3 side-by-side with a MacBook (a sort of mock tribute to those old “Mac vs. PC” ads that Microsoft recently used to compare its personal assistant Cortana to Apple’s Siri); while HP shows off its Pavilion x360 with a series of Vine shorts. While Samsung doesn’t directly enter the fray with a new tablet spot, it does show off the tablet-like appeal — and babysitting capabilities — of the Samsung Galaxy S5. And Old Spice serves up a fresh 15-second cut of its Mandroid nightclub spot.
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
Aug
12
Snapchat já é 3ª rede social mais querida entre Millennials
Posted in: UncategorizedDeixando para trás Twitter, Pinterest, Google+, Vine e Tumblr, o Snapchat chama a atenção no último relatório da comScore – o aplicativo social já é a terceira ‘rede social’ mais utilizada pelos Millennials norte-americanos, na faixa etária entre 18 e 34 anos.
O app fica atrás apenas do Facebook, que mantém a liderança com 75,6% de penetração entre esse público, e do Instagram, que ficou com 43,1%.
Em um gráfico que detalha o crescimento do Snapchat, é possível perceber um aumento da relevância do app entre o público mais jovem nos EUA – saltou de cerca de 30% de presença entre jovens de 18 a 24 anos em setembro de 2013 para cerca de 50% em junho deste ano. O público mais velho, acima dos 35 anos, não parece ver muita graça no Snapchat, e a penetração não chegou a nem 10% no último ano.
Com a chegada de mais formatos de interação, como as Stories, que montam uma espécie de timeline mais perene das atualizações dos usuários, pode ser que o Snapchat em breve aperte ainda mais a concorrência com a rede social que tentou compra-lo por 3 bilhões de dólares no ano passado – o que parece ter servido mais como PR stunt do que como notícia de compra.
Post originalmente publicado no Brainstorm #9
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Aug
12
Dancing Cats Get Turned Up in this Explosive Meow Mix Promo
Posted in: Uncategorized
If you’re just a regular, mellow cat, this electronic cat dance video might weird you out. But if you’re a super hip cat that likes to indulge in a little ‘nip now-and-then, this high-octane gem could be just your speed.
Imagine you’re at the club and everything is going just perfect—amazing vibe, great tunes, awesome beat. And you’re all crunk on cat nip and half & half.
But then, just when you thought it couldn’t get any better, the beat drops and then the DJ’s eyes SHOOT LASERS WHICH EXPLODE THE DISCO BALL AND SHOWER YOU WITH CAT FOOD!
This basically sends you and your feline friends into a hysterical dance party frenzy and everycat goes nuts.
This part music video, part ad brought to you by Meow Mix, DJ Ashworth and agency FCB, Chicago, is the first of a series of remixes of the original Meow Mix jingle helping to promote their latest contest, “It’s Meow Time.“ The next version will be recorded by Kelly Pickler in New York City where Meow Mix will setup a mobile sound booth from August 13-16.
Home users are also encouraged to submit their very own version of the jingle to win a trip to Hollywood to make another music video. Scroll down on the contest page and check out some of the entries … there you’ll see terrified cats being serenaded by vertical-video obsessed owners (who are possibly Meow Mix employees). There’s even a charity angle to the contest—for each user-generated jingle, the brand says it will donate 100 cat meals to the Food Bank for New York City.
Take a look below at the ad in all of it’s EDM-saturated insanity. This one makes the club for popcorn look like a broken toaster oven.
You might even say it’s the cat’s meow, if you’re in to that sort of thing.
CREDITS
Advertising Agency: FCB, Chicago, USA
Chief Creative Officer: Todd Tilford
Group Creative Director: Teddy Brown
Creative Director: Suzanna Bierwirth
Associate Creative Director: Tony Mavrelis
Senior Art Directors: Lauren Loehr, Dan Thorne
Group Management Director: Michelle Derderian
Account Director: Lindsay Tomek
Account Executive: Kate McGarrahan
Aug
12
Corporate-Themed Athletic Logos – Brandon Hubschman's NFL Logo Series Transforms Classic Iconography (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Graphic designer Brandon Hubschman’s NFL Logos series features 32 team logos that are redesigned as corporate companies. While the Minnesota Vikings iconography is blended with Nike’s…
Aug
12
Lexus Tries Unified Front for Global Marketing
Posted in: Uncategorized
Lexus has overhauled global marketing to help leverage creative input from around the world, cut costs and deliver more consistent brand messaging.
The first vehicles benefiting from the new strategy are the NX compact cross-over that just went on sale in Japan and the RC sporty coupe due in the U.S. later this year.
Before, marketing officers in each country devised their own advertising and brand messaging. They might also pool their ideas in a shared library of marketing content.
Aug
12
Apple mostra os ‘versos’ de cada um, produzidos com um iPad
Posted in: UncategorizedEm janeiro, a Apple lançou o comercial “Your Verse”, em que mostra diversas cenas em que o iPad se mostra uma ferramenta útil para ajudar nas mais diversas tarefas do cotidiano de pessoas do mundo todo. O narrador convidava a pensar que ‘verso’ da poesia da vida cada um deles estava construindo, e novos capítulos da mesma campanha acabam de ser lançados.
Os dois primeiros são os versos de Jason e da banda chinesa Yaoband, cada um com o seu próprio filme de 60 segundos. Na história protagonizada por Jason, o destaque é a iniciativa dele de montar um grupo de ciclismo em Detroit, o Slow Roll. O iPad ajuda-o a mapear as rotas e organizar as reuniões dos muitos ciclistas, que ajudam a recuperar o amor pela cidade.
O vídeo da Yaoband mostra a importância do iPad no processo de composição das músicas do grupo, que usa trechinhos de sons gravados em lugares muito inusitados.
O interessante é que, além do vídeo, cada um desses ‘versos’ compostos com a ajuda do iPad ganhou uma página própria dentro do site da Apple – basta acessar apple.com/Jason para saber mais sobre o Slow Roll, ou apple.com/yaoband para conhecer mais sobre o trabalho da banda chinesa.
Outras iniciativas que apareceram de relance no vídeo inicial da campanha “Your Verse” também parecem estar em produção, como o uso do tablet da Apple como guia de viagens, para ajudar a treinar atletas, a explorar o fundo do mar ou o alto das montanhas.
O bacana é que, além de fazer a propaganda do próprio equipamento, a Apple ajuda a divulgar causas e iniciativas interessantes, que talvez não recebessem tanta atenção assim caso não fossem destacadas pela marca. Ponto para a Apple.
Post originalmente publicado no Brainstorm #9
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Aug
12
Cloud City
Posted in: UncategorizedFruit de la collaboration entre le studio new-yorkais The Makerie Studio et le photographe Luke Kirwan, Cloud City est un projet d’une beauté incroyable s’inspirant de l’architecture et des motifs de la culture marocaine pour créer des structures en papier absolument magnifiques, semblant flotter parmi les nuages. Un travail d’une grande poésie à découvrir en images dans la suite.
Aug
12
Apple Adds Two New Verses
Posted in: UncategorizedApple has added two new spots to its ongoing “Your Verse” campaign: “Jason’s Verse” and “Yaoband’s Verse.”
The “Your Verse” campaign, as you might remember, debuted in January with an anthem ad featuring the sadly recently deceased Robin Williams‘ recitation of Walt Whitman‘s “O Me! O Life!” (from which the campaign gets its title) from the film Dead Poets Society. It was also notable for being produced in-house, without the aid of Apple’s agency, TBWA/Media Arts Lab, as were the follow-up verses.
Apple’s latest additions to the campaign aim to continue the inspirational tone with two new stories. “Jason’s Verse” follows Detroit resident Jason Hall as he attempts to revitalize the Detroit community through his Slow Roll. What begins as a solitary bike ride turns into a weekly event drawing thousands, with Jason’s iPad Air helping him get word out to the community and build Slow Roll into a sort of institution.
“Yaoband’s Verse,” meanwhile, sees a Beijing electro-pop group’s using their iPad Air for everything from sound-sampling to communicating with fans. Both “Your Verse” stories can be examined in more depth at Apple’s site, where visitors can also access an exclusive concert from Yaoband. Stick around for “Yaoband’s Verse” after the jump. (more…)
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Aug
12
Lowe Roche Goes Fearless for Canadian Cancer Society
Posted in: UncategorizedLowe Roche has launched a new interactive campaign for the Canadian Cancer Society called “The Fearless Challenge,” which attempts to raise money online by asking people (such as the actors involved with the campaign) to face their worst fears for a certain price to be donated to the Canadian Cancer Society. If the goal is met, individuals honor their pledge by facing their fear head-on.
“The Canadian Cancer Society is committed to creating a world where no Canadian fears cancer, but we are not there yet,” explains Mike Kirkpatrick, director, marketing for the Cancer Society in Ontario. “We know that more work needs to be done because a cancer diagnosis is still one of the scariest things a person can face.”
The campaign attempts to help raise funds to help those with cancer, based on the insight that a cancer diagnosis, despite progress with managing the disease, is still a very fearful proposition. So in addition to helping to raise funds, the campaign also attempts to help tackle that fear in cancer patients by showing people conquering their own greatest fears. Celebrity endorsers and participants in the campaign include actor Jason Priestley, sports commentator Jesse Palmer, Shannon and Sophie Tweed-Simmons of Gene Simmons Family Jewels and Shannon & Sophie, and Hedley bassist and cancer survivor Tommy Mac. But the campaign isn’t just relying on celebrity endorsements, it invites viewers to participate by filming their own video and making a pledge at FearlessChallenge.com. Stick around for credits and actor Jonathan Keltz‘s pledge after the jump. (more…)
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