Advertising Agency: Co+, Copenhagen, Denmark
Creative Director / Art Director: Thomas Bo Nielsen
Copywriter: Camryn Thomas
Photographer / Director: Adam August
Published: August 2014
In these posters, it appears that actual pieces of tape are covering naked models. Attempting to pull off a piece reveals that the tape is actually printed, just like the rest of the image. The idea leverages the psychological principle that people want to expose that which is concealed, thereby suggesting the benefits of the advertised body shaver and epilator.
Advertising Agency: Creators Group MAC, Tokyo, Japan
Creative Director: Yoshio Kameyama
Art Directors: Tadanobu Shimada, Keisuke Tanimura, Atsuhiro Yamamoto, Kosei Ito
Copywriter: Kazuyuki Uno
Photographer: StockPhoto
Published: July 2014
In these posters, it appears that actual pieces of tape are covering naked models. Attempting to pull off a piece reveals that the tape is actually printed, just like the rest of the image. The idea leverages the psychological principle that people want to expose that which is concealed, thereby suggesting the benefits of the advertised body shaver and epilator.
Advertising Agency: Creators Group MAC, Tokyo, Japan
Creative Director: Yoshio Kameyama
Art Directors: Tadanobu Shimada, Keisuke Tanimura, Atsuhiro Yamamoto, Kosei Ito
Copywriter: Kazuyuki Uno
Photographer: StockPhoto
Published: July 2014
See the work at http://www.airbnb.com.au/airbnbatikea
For anyone who has ever dreamed of staying at an IKEA store overnight, now’s your chance. In an idea from IKEA Australia in collaboration with Airbnb, created by agency partners The Monkeys, Mango and Espresso Communications, IKEA Australia is offering three families the chance to stay at IKEA Tempe – in Sydney, NSW – for one night only on 31st August 2014. IKEA is offering three quirky accommodation settings – Rustic Charm, Inner City Living and Modern Elegance – available to rent to three groups of up to four people.
Advertising Agency: The Monkeys, Australia
?Event: Mango
?PR: Mango and Espresso Communications
A couple goes wild at the tibits Restaurant in Zurich, Switzerland to spread the news about tibits’ new aphrodisiac menus. The reactions of the unsuspecting guests were filmed with hidden cameras.
Advertising Agency: WIRZ BBDO, Zurich, Switzerland
Executive Creative Directors: Livio Dainese, Fernando Perez
Creative Director: Rob Hartmann
Copywriters: Franziska Pennington, Marietta Mügge
Director: Simon Nagel
Published: August 2014
What do you get when you bring together two of the world’s most interesting men? A hotel ad, apparently.
To promote the upcoming reveal of the first-ever Virgin Hotel, located in Chicago, iconic billionaire Richard Branson has created an ad that also features actor Jonathan Goldsmith, best known as Dos Equis’ Most Interesting Man in the World.
Of course, Branson never refers to his costar by his nom de meme, but the creative concept’s not too far off from the usual Dos Equis fare. Branson pontificates on rumors about his long-awaited, frequently delayed hotel launch, with mythical tidbits like, “The beds are so springy, they had to lift the ceilings 16 inches.”
It’s not the most cinematic or flawlessly performed ad. But for a one-city hotel promotion, it’s a pretty clever combination of two epic marketing personalities.
Starting Wednesday, the hotel will also be displaying similar “rumors” outside the building at 203 N. Wabash Ave. If you tweet a rumor of your own from the Virgin Hotels website, you could be entered to win a two-night stay at the hotel.
CREDITS
Client: Virgin
Agency: One Trick Pony
Executive Creative Director: Rob Reed
Creative Director: Bill Starkey
Account Management: Keith Pizer, Steve Snyder
Production Company: Virgin Produced
Director: Yarrow Kraner
Executive Producers: Huntley Ritter, Brian Skuletich
(TrendHunter.com) The talented blogger behind Sugar and Cloth has come up with a creative way to decorate one’s wall, without having to worry about an excessive number of holes and dents.
The design is a DIY…
Samsung’s brilliant, if a little crass, choice to promote a waterproof phone by accepting the ALS Ice Bucket Challenge paid off last week, earning a couple million views and putting Apple and others on the spot in the process.
But that wasn’t enough to lead the latest Viral Video Chart, which covers the week that ended Sunday. That honor — or, more importantly, over 9 million views — goes to Nike, which won with “Mirrors,” a campaign showing Neymar Jr. race through a soccer field of funhouse mirrors.
Nike was followed by “Barely Legal Pawn,” a reality-show spoof reuniting “Breaking Bad” stars Bryan Cranston and Aaron Paul and adding “Veep” star Julia-Louis Dreyfuss to promote Audi, and Audi’s sponsorship of last night’s Emmys. Last Wednesday it had more than 2 million views. By Sunday that figure was above 6 million. (And by last night, each of the three stars had a brand-new Emmy.)
The new college football bowl game at Detroit’s Ford Field will have be called the Quick Lane Bowl, named after Ford Motor Co.’s chain of more than 700 auto service outlets at Ford and Lincoln dealerships.
Members of the Ford family also own the Lions, organizers of the bowl. Financial terms of the multiyear title sponsorship were not disclosed.
The team and company officials announced the deal at a Ford Field press conference this morning, which ended a year of speculation about who the bowl’s title sponsor would be.
Ale brand Bombardier has commenced its marketing campaign for the first time since the death of actor Rik Mayall.
World Animal Protection launched a campaign where Dutch people can pledge never to ride an elephant again. Each time a name is added to the petition, a specially developed 3D printer prints a piece of a life-size elephant at Amsterdam Airport Schiphol: the world’s first-ever 3D print petition. More then 20,000 people already signed the petition. A live stream of the printing progress is available at www.stapvandeolifantaf.nl
Advertising Agency: FHV BBDO, Netherlands
An unmanned rocket will take a capsule that was built with the purpose of carrying the ingredients for the recipe created by Bassoleil to an altitude of more than 100 km and then eject it into space. The idea for the meal is to achieve the boiling point when the capsule crosses the mesosphere on its way back home. The mesosphere is the layer of Earth’s atmosphere that is responsible for, among other things, burning up meteors and now also for preparing space noodles. The development of the capsule will be finalized and the tests on the rocket will be conducted in the coming months. The rocket will be launched in January 2015, kicking off the celebration for the 50th anniversary of Nissin Miojo Lámen in Brazil.
Advertising Agency: F/Nazca Saatchi & Saatchi, Sao Paulo, Brazil
Executive Creatie Directors: Fabio Fernandes, Eduardo Lima
Creative Director: Theo Rocha
Creatives: Igor Cabó, Rodrigo Adam
Account Supervisors: Marcello Penna, Marco Piza, Gabriela Marques, Julianna Carvalho
Planners: José Porto, André Foresti, Gabriela Sanchez, Flavia Nogueira
Media: Fabio Freitas, Carolina Bertão, Olivia Baptista
Agency Producers: Victor Alloza, Renato Chabuh, Gisele Campos, Maira Massullo, Rafael Paes
Production Company: DIETRICH.TV?
Directors: Gabriel Dietrich, Georgia Guerra
Art Director: Gabriel Dietrich
D.O.P.: Gabriel Dietrich, Georgia Guerra, Gabriel Tye?
Editor: Henrique Guilhen
Animator: Estevão Puggina
Illustrator: Fabio Vido
Programmers: Ariadne Gomes, Caio Franchi
Post Production: Henrique Guilhen
Sound House: Somzera?
Producer: Equipe Somzera
Project Director: Aline Veríssimo
?Project Manager: Beatriz Agnelli
Integrated Production: Juliana Hasegawa
Technology Director: Jefferson Russo
A poster that is also a temporary tattoo transfer sheet promotes free afternoon benefit concert Babes in Boyland. The poster features logos of the four all-girl bands playing the concert (Ex Hex, Loamlands, Tender Fruit and Caitlin Rose), and any or all can be wetted and applied as a temporary tattoo. The posters are adhesive-bound in tear-off packs of 25, and will be given away, free, at locally owned restaurants and bars catering to a younger, under 30, crowd. The intent is to build not just attendance but also a party mood for the free concert. All food and drink sold there, bloody marys explicitly included, will benefit the non-profit Girls Rock NC!
Girls Rock North Carolina is a non-profit organization in central North Carolina that empowers girls and women — through creative expression — to become confident and engaged members of our communities.
Advertising Agency: Baldwin&, Raleigh, U.S.A.
Creative Directors: David Baldwin, Bob Ranew
Art Director: Jimmie Blount
Copywriter: Lisa Shimotakahara
Print Producer: Mattias Davidsson
Published: September 2014
Advertising Agency: Cundari, Toronto, Canada
Art Director: Jason Lee
Copywriter: Francesco Grandi
Group Creative Directors: Mike Sipley, Cory Eisentraut
Chief Creative Officer: Andrew Simon
Agency Producer: Kasia Zeniuk
Director: Michael Lawrence / Sons and Daughters
Editor: Graham Chisholm / Married to Giants
Sound: Apollo
Group Account Director: Kristen Vekteris
Account Supervisor: Keir
FCB Chicago keeps things weird for Kmart in their latest spot for the brand, “Shop Like A Boss,” although it’s nowhere near as strange as the brand’s Christmas campaign.
The spot opens on a grandma-type, billed as “Shop Your Way Member Julia Ruiz,” sitting at her computer. After clicking a button, she throws on her hoodie, shades and bling as the soundtrack shifts from serene birds chirping to a hip-hop beat. Soon she’s joined by the two other members of her entourage, and the rest of the spot (the full-length version runs around 95 seconds) is basically a music video. Ruiz and her crew roll up to Kmart, dance around, and pick up her order.
It’s a pretty simple idea, but it’s not without its moments. In the full-length version some of the humor lies just in how the idea is drawn out to such great length, and also how well this Ruiz character plays the part. The spot is meant to promote Kmart’s “shop online, pay in-store” feature, which is touted by a voiceover at the spot’s conclusion. While some viewers may not draw the connection from “Shop Like A Boss” to the service, the spot is at least (quite) memorable and ties the idea to the brand. We’ll add credits if/when we receive them.
New Career Opportunities Daily: The best jobs in media.
(TrendHunter.com) Atmos Studio has installed a design titled ‘Arboreal Lightning’ to enhance musical performances in the Camden Roundhouse in London.
To ensure the audience had a more full-sensory…
Best Buy Co., the world’s largest electronics chain, dropped the most in seven months after predicting that sales would continue shrinking for the rest of the year, dragged down by a lack of must-have new gadgets. according to the company.
But during first half, the company cut overall marketing spending by 26% and slashed TV spending.
Sales fell short of analysts’ estimates in the period ended Aug. 2, declining 4 percent to $8.9 billion for a 10th straight quarterly drop. Same-store sales will decrease by a “low single digit” rate in the third and fourth quarter, Richfield, Minnesota-based Best Buy said today in a statement.
Esquisitamente apresentado em uma segunda-feira, o Emmy deste ano, ocorrido na noite de ontem no Nokia Theatre, em Los Angeles, nos EUA, contou com a divertida participação de Weird Al Yankovic, que se esmerou em fazer paródias dos temas de aberturas de séries que concorriam à premiação.
Ainda que as versões de “Mad Men”, “Scandal”, “Homeland” e “Modern Family” tenham ficado fraquinhas, a brincadeira com o tema de “Game of Thrones” surpreendeu, com várias referências inteligentes à série e até um discreto spoiler (em inglês, sem legendas).
Para completar, Weird Al convida George R. R. Martin a ‘escrever mais rápido’, lembrando que a série de sucesso ainda não tem o último livro publicado. “Type, George, type as fast as you can”, canta Weird, enquanto o bailarino vestido de Joffrey vai até George Martin na plateia e lhe entrega uma máquina de escrever (!)
Depois do sucesso de seu álbum “Mandatory Fun”, que foi espalhado pela web através de estratégicas parcerias e chegou, pela primeira vez, ao topo da Billboard 200, a apresentação no Emmy celebra um grande ano para Yankovic.
E, por favor, escreva mais rápido, George! 🙂
Post originalmente publicado no Brainstorm #9
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Tony Zhou est un passionné de cinéma et de séries TV, et ce dernier a récemment proposé une excellente vidéo « A Brief Look at Texting and the Internet in Film » permettant, à travers de multiples extraits, de montrer comment les échanges de messages ou les recherches sur Internet sont insérés et imagés dans les fictions. Une très bonne initiative à découvrir.
Findus Foods has appointed Yvonne Adam as marketing director of Young’s Seafood, marking a return for the marketer to the brand after she departed in a restructure in 2011.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
