Former president and CEO of The National Magazine Company Terry Mansfield CBE handed Lord Heseltine, the chairman of Haymarket Media Group and former deputy prime minister, the award in recognition of his contribution to UK magazine media.
Unilever has continued its brand divestment programme with the sale of Slim-Fast to Texas-based private-equity firm Kainos Capital.
The 2014 World Cup has been a Brazilian soap opera of epic proportions and the Germany match was the worst game of all time, writes Juliana Barbiero, former marketing director of Just-Eat Brazil and now managing director of Telehelp. She explains how the “Brazilian way of doing things” led some to blind belief.
Social video experts Unruly reviews the latest viral ad from Samsung.
Heritage brand Barbour is creating real-time, bespoke illustrations of its consumers’ stories that will form the creative for its summer campaign.
Mike Hoban, the ex-Thomas Cook, Confused.com and Scottish Widows marketer, has joined Morrisons as the supermarket’s brand and communications director.
Now that digital and social media are reaching what Walmart U.S. Chief Marketing Officer Stephen Quinn calls “critical mass,” the retail giant is reshaping its marketing team and changing how it works with suppliers including buying media for them.
WMX is Walmart’s play to apply “big data” to marketing, Ms. Young. So it involves using Walmart’s own trove of data from Walmart.com to store sales to social-media platforms and third-party data. The retailer wants to fill in one of the gaps in that data with its Savings Catcher program designed to get shoppers to input their offline store receipts into their Walmart app, which will generate a database the retailer hopes will rival those of other retailers’ loyalty programs.
“On top of that,” Ms. Young said, “we will build all of the other data populations you can use to create customer segments. And then, yes, we will use that in partnership to go out and buy media on behalf of our suppliers.”
“Transformers: Age of Extinction” features eye-popping explosions, giant alien robots and a spaceship unleashing mass destruction. Yet a surprising amount of buzz has focused on a scene of an ATM transaction in Texas.
It’s a product placement for China Construction Bank, one of many Chinese brands scattered throughout the film, and one way producers tailored the film for Chinese viewers. Other tactics: a long sequence set in Hong Kong, a Chinese star (Li Bingbing) in a big role and a reality show to scout local actors for small roles.
Those efforts paid off: Despite being panned by critics, the film just beat out “Avatar” to become the highest-ever grossing film at the Chinese box office, bringing in $219.2 million in just 11 days, according to Box Office Mojo. That’s more than it earned in the United States.
Betfred has appointed Brothers and Sisters to its creative account after a competitive pitch.
Heineken is launching a marketing campaign, ‘Open Your City’, kicking off with a six-month partnership with Metro entitled ‘London Unlocked’
South Africa’s Advertising Standards Authority has dropped an investigation into a controversial charity ad that showed a white woman feeding scraps to a black child, after the organisation withdrew the spot and apologised.
Walter Hugo & Zoniel ont réalisé ce gigantesque aquarium contenant des méduses lumineuses camouflé au sein d’un bâtiment abandonné d’une rue calme de Liverpool. Cette installation surprend les passants avec un spectacle inhabituel et onirique. Plus d’images ci-dessous.
(TrendHunter.com) Many artists are inviting people to jump into their own wonderlands through the genre of pop surrealism. Five in particular are reinvigorating this art form to the delight of many contemporaries who…
Channel 5 is set to put this year’s Big Brother contestants into a post-apocalyptic world, with housemates set a number of survival-based tasks around the theme of upcoming blockbuster, Dawn of the Planet of the Apes.
Gymbox, the London chain of gyms, has appointed Albion to handle its advertising without a pitch.
Vevo, the music video and entertainment platform, believes it is continuing to take media spend away from traditional broadcasters following a new seven-figure branded content and sponsorship deal with Toyota AYGO.
Le photographe Sergey Anashkevych capture des images incroyables des marais salants. Le Lac Sivash est également connu comme le « Sea Rotten », grâce à la propagation rapide des algues, et qui fait apparaitre ses incroyables eaux aux couleurs rouges uniques. A découvrir dans l’article.
Film
IKEA
Advertising Agency:Mother, London, United Kingdom
Production Company:Mjz
Director:Juan Cabral
Production Company Producer:Stephen Johnson
DoP:Eric Gautier
Google has opened a London office for its Google Ventures investment arm, with a brief to seek out the “best ideas from the best European entrepreneurs”.
David and Victoria Beckhams’ interior designer Kelly Hoppen has enlisted Now to promote her new homeware collection.
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