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Jul 14

30 Brands Sign on to ANA's Anti-Fraud Effort

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The Association of National Advertisers has enlisted 30 of its members to address the prevalence of digital-ad fraud, an issue that’s been gaining attention as brands pump more and more dollars into online advertising.

The group is teaming up with fraud-detection company White Ops for a month-long study that is also meant to produce steps its members can take to combat the problem themselves.

“ANA really thinks it’s important that our members, the marketers, play a key role in addressing the fraud issue,” said Bill Duggan, group exec VP at the ANA. “It’s their money; they need to be more active.”

Continue reading at AdAge.com

Jul 14

Apple Denies Chinese Media Claim of iPhone Security RIsk

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Apple denied claims by Chinese state-owned media that its iPhones pose a security risk, saying location-tracking functions of its software can’t be used to identify the activity of individuals in China.

China Central Television, or CCTV, had reported Friday that the software could result in a leak of state secrets. Influential CCTV has singled out major international corporations in the past, including Apple: Last year, after the broadcaster said iPhone warranties in China didn’t meet its international standards, Apple CEO Tim Cook apologized to Chinese consumers and altered its policy.

In response to the new claims, Apple said on its Chinese website that the location-tracking feature is designed to speed up applications, with data stored on the phone and protected by a password. The company added that it has never worked with any government agency for access to its products.

Continue reading at AdAge.com

Jul 14

Vitória da Alemanha leva Twitter a novo recorde de tuítes por minuto

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Todo boladão, mas sem a camisa do mengão, o time alemão foi responsável pelo recorde histórico de tuítes por minuto (TPM) durante a final da Copa do Mundo, decidida neste domingo, com mais de 618 mil tuítes em um mesmo minuto, assim que a seleção alemã foi sagrada tetracampeã.

O recorde anterior havia ocorrido durante a goleada da Alemanha sobre o Brasil, com o gol de Khedira, partida que ainda mantém o posto de jogo mais tuitado da história do Twitter e também na Copa do Mundo – enquanto a final movimentou 32,1 milhões de tuitadas, o 7×1 da Alemanha angariou 35,6 milhões de tuítes.

No replay dos tuítes geolocalizados, a Europa ferve em vermelho com o gol de Mario Götze, que garantiu a 4ª estrela alemã.

Lukas Podolski, apesar de não ter estado em campo durante a final, comemorou utilizando o seu Twitter para divulgar uma selfie comemorativa ao lado de Schweinsteiger e também junto com a chanceler Angela Merkel, para alegria dos tuiteiros.

AHA! pic.twitter.com/iK5hbfm7Hr

— Lukas-Podolski.com (@Podolski10) July 13, 2014

Selfie 2…:-) pic.twitter.com/RJh7RnXXUw — Lukas-Podolski.com (@Podolski10) July 13, 2014

Post originalmente publicado no Brainstorm #9
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Jul 14

Angel Soft: The Quarantine

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Advertising Agency: Moxie, Atlanta, USA
Chief Creative Officer: Anthony Reeves
Creative Director: Erik Hostetler
Senior Art Director: Chris Bailey
Senior Copywriter: Patton Smith
Director: Marc Greenfield
Producer: Sherry Merola
Published: July 2014

Jul 14

Advertising Agency: BMF, Australia
Managing Partner: Stephen McArdle
Executive Creative Director: Cam Blackley
Creative Directors: Alex Booker, Philip Sicklinger
Art Directors: Patrick Chambers, Alex Booker
Copywriter: Mark Carbone
Planning: Christina Aventi
Director: Jeff Low
Producer: Lucas Jenner
Production Company: Rabbit Content
Post Production: The Editors/White Chocolate
Agency Producer: Mel Herbert
Editor: Bernard Garry
Music / Sound Production: Rumble Studios
DoP: Peter Eastgate
Group Account Director: Jonny Bucknall
Account Director: Aisling Salmaggi
Account Managers: Siena Shuttler, Katie Loverich