Airbnb is set to announce an evolution of its brand to show consumers where it is “heading next”, with a live-streamed event to be held in the living room of its first signed up venue.
GlaxoSmithKline (GSK) has had an ad for its MaxiNutrition brand banned for exaggerating its health benefits.
Procter & Gamble, Mercedes and Samsung are among the brands taking part in a special ’24’-themed ad break timed to coincide with the final episode of the latest series this evening.
Two years after Marissa Mayer became chief executive at Yahoo, sluggish advertising revenues still continue to dog the internet company, leading to its worst quarterly performance since she took over.
Despite widespread increases in content-marketing budgets, b-to-b marketers are still struggling to translate their content-marketing efforts into actual businesses results, according to a new study conducted by Forrester in conjunction with the Business Marketing Association and and the Online Marketing Institute.
Just over half — 51% — of marketers told Forrester their content marketing efforts are only somewhat effective; 27% rated the strategy as “neutral”; 6% said it was somewhat ineffective at delivering value; 1% said it was not effective at all.
“Marketers are still struggling to figure this out,” said Forrester VP Laura Ramos, who wrote the study. “They’re doing a lot of things around content marketing, but they fully admit they don’t think it’s going that well.”‘
Le designer canadien Geof Ramsay a conçu « Steps » : des chaises en escaliers qui peuvent aussi faire office de table. Cela donne un objet fonctionnel que l’on peut utiliser comme bon nous semble. Cette table-chaise design en bois est à découvrir à travers les photos de Christina Arsenault.
Apple and IBM have joined forces to develop business-focused apps for iPhones and iPads, with IBM preparing to sell Apple products loaded with its software, in a move designed to grow the California consumer brand’s share of the B2B market.
In our latest ‘Bums on Seats’ video offering advice from the UK’s leading marketers, we look at the skills and competencies required to keep marketing at front of mind in the boardroom.
Alric Galindez Arquitectos ont produit plus de 200 œuvres en Amérique du Sud et au-delà, principalement des maisons privées dans de superbes lieux naturels. La Maison CS dans les montagnes de Bariloche, un des hauts lieux touristiques de l’Argentine est un superbe projet à découvrir dans la suite.
HTC chief marketing officer Ben Ho has resigned from the mobile phone manufacturer, a move understood to have been sparked by the failure of last year’s high-profile marketing campaign to drive market share.
The ad watchdog has banned a Jaguar Land Rover ad starring the actor Tom Hiddleston, who played Loki in the ‘Thor’ films, for encouraging drivers to behave irresponsibility.
Guardian News & Media (GNM) has appointed MEC executive Eamonn Store as chief executive of Guardian US, the New York-based US digital operation.
Celebrities including Eddie Izzard, Tanni Grey-Thompson and Ross Kemp are to feature in an ad launched today by senior figures in adland as part of a new campaign against Scottish independence.
(TrendHunter.com) The childhood drawings you did as a kid might have been displayed on the fridge for a little while before they disappeared into some storage box forever, but in a new series, artist Telmo Pieper is…
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| THE ORIGINAL? Road Safety – 2012 Eurobest SHORTLIST TBWA (Netherlands) |
LESS ORIGINAL Colombiano Road Safety – 2013 Source : Adsoftheworld Agency : DDB Bogota (Colombia) |
LESS ORIGINAL Opel Siri Eyes Free System – 2014 Source : Cannes Lions SHORTLIST Agency : Young & Rubicam Madrid (Spain) |
A Facebook-powered vending machine dubbed The Joy Generator is selecting chocolate based on Australian consumers’ likes and interests and then dispensing bars of confectionery, in a stunt for Cadbury.
O2 has launched the latest spot in its “be more dog” campaign, featuring the cat living like a hip hop star.
McCain Foods has launched a review of its £20 million UK creative advertising account, putting incumbent BMB at risk.
Etudiant en design Limkfung a créé une série de typographies réalisées à la main intitulée « Wisdom ». Le projet comprend des citations sur la sagesse provenant de personnages célèbres comme Bruce Lee, Charlie Chaplin ou encore Martin Luther King.
Martin Luther King.
Charlie Chaplin.
Bruce Lee.
(TrendHunter.com) Meet the LG G3. Innovative to its core, the LG G3 phone features a slim design, Qualcomm Snapdragon 801 processor, 13MP camera, and a Quad HD display. It’s that simple, and simple is the new…
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