Hasta La Creative!

Há algumas semanas, bem no início da Copa do Mundo, a Nike colocou no ar a campanha Ouse Ser Brasileiro.O momento era de descrença: pouca gente acreditava que o evento iria dar certo por aqui. Narrado por Ayrton Senna, o filme incentivava os brasileiros a seguirem em frente, porque um dia e de alguma maneira, chegaríamos lá.

Com o fim da Copa, um balanço até que positivo de quem participou e um gosto amargo deixado pelo desempenho da Seleção Brasileira, a Nike não deixa a peteca cair e mira em 2016, lembrando que O Amanhã Começa Agora em mais um filme da mesma campanha. 

Sem narração, apenas a trilha de Andy Quin para acompanhar imagens de atletas como Leandrinho, Anderson Varejão, Ana Claudia Lemos, Yane Marques, Maria Clara e Carol Salgado, que revelam as emoções antes, durante de depois de uma competição.

A criação leva, mais uma vez, a assinatura da Wieden+Kennedy São Paulo, com produção da PBA Cinema.

Post originalmente publicado no Brainstorm #9
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Le duo d’artistes danois PUTPUT a conçu la série très colorée « Popsicles » qui réunit des photos d’éponges sous la forme de sucettes. Certaines paraissent appétissantes, d’autres plus curieuses mais toujours attrayantes. Un joli détournement des sucettes, à découvrir en images dans la galerie.

Mail Newspapers has appointed Andrea Harris to the new role of commercial head of partnerships, as the publisher seeks to tap into the burgeoning interest in branded content and new content solutions.

Good design is good business. Now more than ever this well-worn phrase, coined by long-time IBM Chairman-CEO Thomas Watson Jr., is worth repeating. In an increasingly competitive business landscape, design is the new battleground and the success of your business depends on it.

Still design remains an elusive concept. Many equate it with aesthetics, but good design is much more. Steve Jobs described design as “the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service.” In other words, design is the character of the thing you make or do. And it’s that character that can attract and retain customers.

The power of design lies in its ability to express the intention of a product in a way that elicits a positive emotional response. It is not enough for your product or service to do what it promises; it must do so while winning consumers’ hearts and minds. But harnessing that power requires more than hiring an agency or a team of designers. It means building a design-focused business.

Continue reading at AdAge.com

Twenty-First Century Fox Inc. is willing to go higher in its quest to buy Time Warner, according to a person with knowledge of the matter, a sign that Chairman-CEO Rupert Murdoch is undeterred after being rebuffed in an initial offer for the media company.

“21st Century Fox can confirm that we made a formal proposal to Time Warner last month to combine the two companies,” Fox said today in a statement. “The Time Warner board of directors declined to pursue our proposal. We are not currently in any discussions with Time Warner.”

The New York Times reported earlier that 21st Century Fox last month offered Time Warner $85 per share in cash and nonvoting stock, and a 25% premium over Time Warner shares at the time.

Continue reading at AdAge.com

Focus sur le dernier clip de Diplo, en featuring avec Swick, TT The Artist et Lewis Cancut, pour leur titre « Dat A Freak ». Réalisée entièrement par Maxime Bruneel (représenté par le studio français Chez Eddy), cette vidéo reprend l’univers de Diplo en dessin et en couleurs avec des femmes qui bougent avec énergie.

NSPCC, the child protection charity, has appointed Leo Burnett as its creative agency ahead of a major campaign it will launch this autumn.

Twenty-First Century Fox, the media empire run by Rupert Murdoch, made an $80 billion takeover bid in recent weeks for Time Warner but was rebuffed, said people briefed on the matter.

If you ever get lost in the sea of marketing jargon permeating the digital advertising industry — and we know it’s hard not to — there’s a new browser extension you may want to try out.

The extension, called “Marketing Contradictionary,” highlights marketing terms appearing on web pages and defines them upon a scroll over. The extension is the product of ad-tech company Chango and works with Google’s Chrome web browser.

“A lot of marketers are a overwhelmed with programmatic lingo and marketing jargon, so much so they often times contradict themselves when explaining or using the terms,” said Chango VP-Marketing Ben Plomion, explaining the thought behind the extension’s name.

Continue reading at AdAge.com