Hasta La Creative!

WPP PR agency Cohn & Wolfe doesn’t want to stop at selling mobile ideas to clients, but actual mobile content creation and ad buying is not PR’s strong suit. To try to remedy that, Cohn & Wolfe is forming a joint venture called ME-24 with sibling mobile shop Joule.

“Multiscreen behavior has exploded. Clients want mobile embedded in strategy,” said Chad Latz, president at the digital innovation group at Cohn & Wolfe. “Whether they allow the PR agency to be the one to deliver has always been a matter of credibility.”

The new group comprises more than 100 people from both organizations in the U.S., Europe and Asia. It focuses on three service areas: mobile engagement and business strategy; campaign development and activation; and product development focused on proprietary technology and apps.

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