Summit Natural Gas of Maine: Purse

Advertising Agency: Nail Communication, Providence, USA
Creative Partners: Alec Beckett, Brian Gross
Art Director: Robert Troutman
Copywriter: Rodrigo De Lima
Producer: Lizzi Weinberg
Production Company: Workhouse Creative
Director: Dan Brown
Published: July 2014

Summit Natural Gas of Maine: Wallet

Advertising Agency: Nail Communication, Providence, USA
Creative Partners: Alec Beckett, Brian Gross
Art Director: Robert Troutman
Copywriter: Rodrigo De Lima
Producer: Lizzi Weinberg
Production Company: Workhouse Creative
Director: Dan Brown
Published: July 2014

Summit Natural Gas of Maine: Tax return

Advertising Agency: Nail Communication, Providence, USA
Creative Partners: Alec Beckett, Brian Gross
Art Director: Robert Troutman
Copywriter: Rodrigo De Lima
Producer: Lizzi Weinberg
Production Company: Workhouse Creative
Director: Dan Brown
Published: July 2014

Levi's: Just don't bore them

Advertising Agency: FCB West/The House Worldwide, USA
Chief Creative Officer: Eric Springer
Executive Creative Director: Mike Bryce
Group Creative Directors: Julie Scelzo, Adam Nowak
Senior Producer: Shelley Eisner
Account Supervisor: Hilary Daly
COO: Vicki McRae
CEO: Richard Pinder
Account Director: Rebecca Pollock
Assistant Account Executive: Caitlin Russell
Global Planning Director: Matthew Willcox
Sr. Account Planner: Ryan Riley
Music: Walker Music
Sara Matarazzo & Abbey Hickman
TV Production: Mjz
Director: Frederik Bond
Editorial: Rock Paper Scissors

GE: What would happen

Advertising Agency: BBDO, New York, USA
Executive Creative Director / Copywriter: Michael Aimette
Creative Director / Art Director: Eric Goldstein
Senior Director: Peter McCallum
Account Director: Lindsey Conklin
Group Executive Producer: Anthony Nelson
Production Company: MJZ
Director: Dante Ariola
President: David Zander
Senior Executive Producer: Scott Howard
Producer: Natalie Hill
Editorial Company: Whitehouse Post
Editor: James Dierx
Executive Producers: Lauren Hertzberg, Joni Williamson
Producers: Melanie Klein, Joanna Manning

McDonald's: Royal with Sauce Deluxe

Advertising Agency: TBWAZÜRICH, Zürich, Switzerland
Creative Directors: Thomas Ammann, Marietta Albinus
Art Director: Werner Schellenberg
Copywriter: Sara Steinmann
Published: June 2014

McDonald's: Royal with Chili

Advertising Agency: TBWAZÜRICH, Zürich, Switzerland
Creative Directors: Thomas Ammann, Marietta Albinus
Art Director: Werner Schellenberg
Copywriter: Sara Steinmann
Published: June 2014

McDonald's: Royal with Cheese

Advertising Agency: TBWAZÜRICH, Zürich, Switzerland
Creative Directors: Thomas Ammann, Marietta Albinus
Art Director: Werner Schellenberg
Copywriter: Sara Steinmann
Published: June 2014

Amazon Advertising: The Mistaken Identity Project

You can watch and share stories from non-celebrities with celebrity names and provide your own story at mistakenidentityproject.com

Advertising Agency: Amazon Advertising, San Francisco, USA
Creative Directors: Lynda Pearson, Traci Shiro, Jen Bhalla
Executive Producer: Amanda Moody
Assistant Producer: Aaron Patterson
Digital Producer: Sean Cummings
Editor: Peter Johnson
Copywriter: Todd Norem
Art Director: Benjamin Bellayuto

Colgate: The sweetest treat

Advertising Agency: Y&R Puerto Rico, San Juan, Puerto Rico
Executive Creative Director: Sylvia Soler
Creative Director: Gerardo Vazquez
Art Director: Luigui Rodriguez
Editor: Arnaldo Lopez
Producer: Yarelis De Jesus
Published: January 2014

Robert Stein, Who Led McCall’s and Redbook for Decades, Dies at 90

As editor of the two women’s magazines, Mr. Stein ran articles about race and politics, and introduced feminists like Betty Friedan and Gloria Steinem.



Video Interviews Taking Flight

Category: Career Oxygen
Summary: The Internet has increased efficiency and improved communication for many businesses.

One way that is happening is through videoconferencing for job interviews. This is not just a global phenomenon when you are hiring someone from across the country; it is also being done for local and statewide job applications.

Snowboarders in Action Photography

Le photographe allemand Lorenz Holder a récemment obtenu le prix du Red Bull Illume 2013 récompensant les plus beaux clichés de snowboard. Avec des images à couper le souffle, les instants captés par l’artiste munichois invitent à l’évasion et nous montrent les risques inconsidérés pris par les sportifs.

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Sporty Minimalism Swimwear – UNIF's Athletic Swimsuit Design is Both Chic and Comfortable (GALLERY)

(TrendHunter.com) This athletic swimsuit design from edgy fashion label UNIF marries a fashion-forward aesthetic with comfortable materials that are designed for an active day at the beach.

The label’s…

Microsoft Eliminating 18,000 Jobs, Largest Cuts in Its History


Microsoft said it will eliminate as many as 18,000 jobs, the largest round of cuts in its history, as CEO Satya Nadella integrates Nokia’s mobile phone busniess and slims down the software maker.

The restructuring, amounting to about 14% of its workforce, includes 12,500 Nokia factory and professional positions — half the number of employees added in the Nokia acquisition, which was completed in April.

At Microsoft, cuts will be in sales, marketing and engineering. The reductions are expected to be completed by June 30, 2015, and will result in a pretax charge of $1.1 billion to $1.6 billion, Microsoft said in a statement today.

Continue reading at AdAge.com

TV is Finally Embracing Digital Ad Technologies


Digital ad tech is finally making its way into the TV ad market after decades of talk about making TV ads more personal, more automated and smarter. Today, addressable ads on TV are a reality at Cablevision, Dish and DirecTV. Programmatic TV advertising as a long-term strategy is being evaluated by all of the major TV media owners and media agency TV buyers. And audience-based TV ad buying, while nascent, is now being tested by virtually every TV media owner and TV ad buyer.

What’s causing the TV industry to finally move to new ways of filling the ad pods tied to their shows? Three reasons: fragmentation, accountability and digital envy. First, audience fragmentation on TV is now quite severe. Nielsen data show that 65% of U.S. TV viewing is now on shows with a rating of under 0.5. Buyers and sellers need techniques to “re-aggregate” those fragmented audiences.

Second, thanks to Wall Street and big data, ad spend is under the accountability microscope at every major consumer marketer, making ROI-based measurements and the elimination of waste in both media and in the media-buying process very high priorities.

Continue reading at AdAge.com

EHarmony Hooks Up With Limp Bizkit's Fred Durst


EHarmony is hoping opposites will attract for its latest series of TV spots directed by Limp Bizkit frontman Fred Durst.

The national push, set to break in August, is an attempt to reach a broader audience with a humorous spin that departs from the real-life success stories the matchmaking site generally features in its ads.

The dating site has a strong base with 25-to-40 year-olds, according to the company. But it hasn’t been as popular with people outside of that age range (though, interestingly, 88,000 of its 45 million registrants are over the age of 80.) EHarmony hopes the funny ads will resonate with its existing audience and appeal to singles of all ages by lightening the mood around finding the perfect match.

Continue reading at AdAge.com

Um guia ilustrado dos mais famosos vírus de computador

Se atualmente vírus e trojans são cada vez mais irritantes, pelo menos houve um tempo em que eles eram, digamos, conceituais e românticos, quase como se tivessem saído diretamente de uma ficção cyberpunk.

Uma modelo de biquíni apagava seu disco rígido, outro trocava seus arquivos por fotos de lulas. Alguns eram inofensivos, pediam cookies ou exibiam mensagens enigmáticas como: “Nada pode te salvar aqui, amigo. Voce? esta? no meu mundo agora!”. Teve também a isca da Anna Kournikova. Não venha me dizer que nunca pegou esse.

O Computer Virus Catalog é um guia ilustrado dessas ameaças digitais, incluindo os famosos casos que citei acima: Implant, Ika-Tako, Cookie Monster, Madman, Happy99, Sircam, Melissa, e tantos outros.

Criado pelo holandês Bas van de Poel, o catálogo traz ilustrações de diversos artistas, incluindo descrições e históricos de cada vírus. Confira: computerviruscatalog.com

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Brainstorm9Post originalmente publicado no Brainstorm #9
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Paper Cut by Bovey Lee

Originaire de Hong Kong, l’artiste Bovey Lee a décidé après des années d’exercice de la calligraphie de se pencher sur le découpage de papier et nous propose ainsi des créations d’une beauté et d’une précision époustouflantes. Des réalisations du plus bel effet dont une sélection est à découvrir en images.

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CHI hires Alex Best from Wieden & Kennedy

CHI & Partners has hired Alex Best, a group account director at Wieden & Kennedy London, as an account handling partner.