Hasta La Creative!

Sabe o que acontece quando você convida um argentino para fazer um levantamento dos melhores comerciais latino-americanos entre os anos 1990 e 2013? Ele admite que a maioria das suas escolhas favorece seu país de origem, brinca que “Marcello Serpa provavelmente faria o mesmo”, mas destaca mais de 20% de bons comerciais brasileiros.

Foi o que aconteceu com essa seleção dos melhores comerciais da América Latina, feitas pela Gunn Report em parceria com Pablo del Campo, diretor criativo global da Saatchi & Saatchi. Entre as produções brasileiras, dá para fazer um túnel do tempo conferindo o comercial de “Quanto”, ou o spot da Philco com as formiguinhas, e o divertido vídeo do ratinho da Tok&Stok.

Revista Época – A Semana
W/Brasil / 2000

Tok&Stok – Mouse
DDB Brasil / 2009

Folha de S. Paulo – Presidentes
W/Brasil / 1997

Philco – Formigas
F/Nazca Saatchi & Saatchi / 1996

Ataques Cardíacos – Bonjour Paris French School
DDB Brasil / 2004

Sabão em Pó Quanto
W/Brasil / 1994

Pilhas Rayovac
Norton / 1994

Cachorro-Peixe Space Fox
Almap BBDO / 2009

Balões – MTV
Loducca / 2011

Double Check – Volkswagen
AlmapBBDO / 1999

Unimed – Guerra
F/Nazca Saatchi & Saatchi / 2008

Antes e Depois – Nike
F/Nazca Saatchi & Saatchi / 2012

De Amor a Bingo – GettyImages
AlmapBBDO / 2012

Margarina Bonna
Young & Rubicam / 1993

A lista completa dos 50 melhores comerciais latino-americanos pode ser conferida no site da Gunn Report.

Fica aí o desafio para Marcello Serpa também fazer a sua lista dos principais comerciais latino-americanos, deixando pelo menos 20% da cota para a Argentina!

Post originalmente publicado no Brainstorm #9
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DeVito/Verdi went the goofy route with their new campaign for Coco’s Bakery, featuring two 30-second spots created in conjunction with production company Backyard.

In one of these spots, “Cowboys,” two tough-looking cowboys marvel at an Angus steak, which they agree is “the real deal right there.” The two drop the stereotypical manliness, however, when the waitress arrives with Coco’s signature pie (they’re big fans). Another spot, “Big Baby,” misses its mark and crosses the line to creepy as two guys attempt to take advantage of Coco’s “kids eat free” deal. Stick around for “Big Baby” and credits after the jump. (more…)

New Career Opportunities Daily: The best jobs in media.

Sometimes when you watch an ad, you can’t quite believe it’s real. Then you learn about the backstory, and you watch it again, and you still can’t wrap your head around it.

Take Johnny Dronehunter, the hero in a real new commercial for a real new shotgun silencer, from a real company called SilencerCo.

If you are, like Johnny, a man who drives through the desert in aviators and a beat-up ’80s-era Cadillac, then finds himself in combat with a fleet of flying surveillance robots, then this is the shotgun silencer for you.

If your response to growing privacy concerns around the increasing use of drones by domestic law enforcement doesn’t include overtones of a paranoid dystopian fantasy in which people run around shooting drones out of the sky, then it’s still pretty amusing to watch the clever melodrama of a well-produced drone-hunting video. It even feels a bit like a Tarantino-esque take on grindhouse cinema (even though the Cohn brothers’ No Country For Old Men is more famous for its silenced shotgun, it was also quite a bit more serious).

If you were worried that Johnny Dronehunter might not be coming soon to a town near you, SilencerCo’s CEO tells Vice’s Motherboard that the brand plans to film future Johnny Dronehunter ads in cities and suburban settings, but he admits it’s harder to shoot and blow up robots in less desolate locales, because, you know, laws. 

If you’re still wondering why anyone would need a shotgun silencer in the first place (especially in the desert), it’s because shotguns are loud, which means it could give away your position to the government. Just kidding. Shotguns are incredibly loud, and a suppressor can help keep it from damaging your ears while shooting clay pigeons or hunting live animals. Though it’s generally worse for the duck.