Dirt makes good stories.
Advertising Agency: Lowe, Istanbul, Turkey
Creative Director: Can Faga
Copywriters: Can Faga, Güven Gurkan
Art Director: Cuneyt Ozalp
Business Director: Zeynep Palpas
Brand Team Leader: Letisya Ta?çI
Brand Supervisor: Ela Uçar
Brand Manager: Duygu ?Ener
Illustrator: Oscar Ramos
Dirt makes good stories.
Advertising Agency: Lowe, Istanbul, Turkey
Creative Director: Can Faga
Copywriters: Can Faga, Güven Gurkan
Art Director: Cuneyt Ozalp
Business Director: Zeynep Palpas
Brand Team Leader: Letisya Ta?çI
Brand Supervisor: Ela Uçar
Brand Manager: Duygu ?Ener
Illustrator: Oscar Ramos
Dirt makes good stories.
Advertising Agency: Lowe, Istanbul, Turkey
Creative Director: Can Faga
Copywriters: Can Faga, Güven Gurkan
Art Director: Cuneyt Ozalp
Business Director: Zeynep Palpas
Brand Team Leader: Letisya Ta?çI
Brand Supervisor: Ela Uçar
Brand Manager: Duygu ?Ener
Illustrator: Oscar Ramos
(TrendHunter.com) It’s almost time for the annual flip flop sale season at Old Navy and in celebration of $1 sandals, the retailer will be launching ‘Tweet for your Feet’ shoe vending machines….
In “Girl Meets World,” Disney Channel tries to strip away Internet conventions.
(TrendHunter.com) Childhood Lost by Justyna Neryng, a photographer based in Brighton, United Kingdom, is a surreal portrait series that revolves around a costumed child. Yet these are not one’s typical…
(TrendHunter.com) This hilarious branding identity for client Lingua Simplex cheekily takes on cultural stereotypes to create amazing and award-wining creative branding work.
Created by German design agency Amelung…
(TrendHunter.com) Jessica Strother for ELLE Mexico shows that people don’t have to take themselves too seriously to be considered stylish in the fashion industry. Sporting playful and vibrant outfits that err…
A church known for its longtime support of diversity will be a sponsor event which is held every four years.
The witnesses agreed that the current system — with various rules for radio, satellite and streaming — was unfair. But there was no consensus on improving it.
We count down the unexpected big winners at the 2014 Cannes Lions International Festival of Creativity. For more of the best, check out our complete rundown of all the Cannes Lions Grand Prix honorees.
Stay on top of the best ideas in brand creativity by subscribing to the Creativity Top 5 podcast on iTunes here, and tuning in daily to Creativity-online.com.
L’artiste américaine Austin Irving a réalisé une série de photos dans des cavernes touristiques situées aux Etats-Unis et dans le Sud-Est de l’Asie. Elle s’intéresse à comment l’homme exploite des vestiges naturels du passé pour en faire des lieux touristiques. « Show caves » est à découvrir en images dans la galerie.
(TrendHunter.com) There is something utterly mystical and fantastical about this glass tree house. Nestled amides the trees of the Almaty forest in Kazakhstan, this stunning glass tree house is designed to be the…
Do you like to write things quickly? Do you know the ins and outs of the agency world? Do you take direction reasonably well?
If you answered “yes” to any of these questions without a big subsequent “but…”, then you might be exactly what we’re looking for in the next great AgencySpy contributor.
Details about WordPress, previous blogging experience, etc. are right here on the application page. Click if you’re curious–and please, for the love of God, take this opportunity to speak ill of us in the comments.
New Career Opportunities Daily: The best jobs in media.
If you live outside of Tarheel Country, this news may not stop you, but it should. Jim Mullen, who founded the University of North Carolina’s advertising program, died this week at Carolina Meadows Retirement Community, where he lived with his wife, Dorothy.
I didn’t attend UNC, but I heard about Mullen’s legacy through a friend of mine who has a tattoo of tar on his heel (yes, really). That friend, who is something of a bigwig in the advertising world, had to fight back the sadness as he told me. That is the kind of impression that everyone in advertising wants to make on clients, colleagues and people.
While you may not have heard of Mullen personally, he is widely credited with helping the school earn its current prominence in the ad world.
“Jim was an original in so many ways. He was smart, opinionated, witty and wide open to new approaches and potential faculty members with unusual qualifications,” said John Sweeney, a professor of advertising in the school. “He started the advertising specialization here in the days of ‘Mad Men’ yet was never bound to the restrictions or assumptions of that era. His mind was too quick and sharp to be locked into anyone else’s worldview.”
He held bachelor’s, master’s, and doctoral degrees from the University of Minnesota as well as a master’s degree from Harvard University. He was also was a World War II veteran. Mullen was 91.
New Career Opportunities Daily: The best jobs in media.
Merkley + Partners takes the kids’ side in its new campaign for gun safety, with boys and girls questioning why adults don’t go to greater lengths to hide their firearms.
In one TV ad, “Please Add This to the List,” a string of children note that their parents tell them to always wear seatbelt and bike helmets yet store their guns loosely in a drawer, closet, garage or under a bed. Another TV execution, “Do It for Us,” weaves adults into picture, with a mother cradling a baby and a female teacher in a classroom saying that if guns are stored properly, “I won’t have to tell my kids, ‘This isn’t a drill.’ “
Documentary filmmaker Henry Corra directed the ads, which were shot in black and white, and actor Richard Thomas provided the voiceover. The campaign, which also includes print, outdoor, radio and online ads, was created for the National Crime Prevention Council (via the Ad Council) and funded by the Bureau of Justice Assistance. The tagline is, “Lock it up.”
CREDITS
Client: National Crime Prevention Council
Agency: Merkley + Partners
TV & Radio
Andy Hirsch: Executive Creative Director, Art Director/Copywriter
Stacey Lesser: Chief Strategic Officer
Beth Miller: Account Director
Taylor Doyle: :: Account Coordinator
Gary Grossman: Director, Broadcast Production
Donovan Green: Producer
Harold Karp: Associate Creative Director, Copywriter (Radio)
Corra Films: Production Company
Henry Corra: Director
Jeremy Amar: Producer
Jeremy Medoff: Editor
Brand New School: Animation Graphics
Seth Phillips: :: Sound Mix, Sound Lounge
Richard Thomas:: Voiceover Talent
Print
Andy Hirsch: Executive Creative Director, Art Director/Copywriter
Grant Delin: Photographer
Bev Don: Director, Art Production
Jamie Bakin: Art Producer
Stephen Brady: Senior Print Producer
Joe Chanin: Director, Advertising Arts
Ray Maravilla: Senior Retoucher
Digital
Andy Hirsch: Executive Creative Director
Yoni Kim: Senior Interactive Art Director
Jennifer Cimmino: Digital Group Account Director
Samantha Hess: Digital Account Executive
Charles Noel: Flash Developer
If you’ve ever wanted to see Haley Joel Osment from The Sixth Sense get slapped around, well, this is your chance.
Yes, it’s three months later and we’re still seeing parodies of Wren’s “First Kiss,” the super-viral ad (and now Cannes gold Lion winner) that showed complete strangers kissing each other. For this one, Max Landis (son of Hollywood legend John Landis) gathered 40 friends and acquaintances and had them slap each other (allegedly for the first time).
The video already has over 2 million views. Check it out below, and take note of just how different the slaps are: Some are super hard, some are soft, but everyone seems excited about the violence they’re allowed to exact on someone else. Yikes!
WPP CEO Martin Sorrell handily survived another shareholder vote on his $50 million pay package at the communications group’s annual general meeting in London today, where 16% of votes opposed his package and another 11% abstained.
Efforts to reduce Mr. Sorrell’s pay seem to be receding into the past. The vote was similar to last year. The CEO also again won a resounding personal vote of confidence with 99.81% re-electing him as a director of the company, roughly even with last year, when the proportion was 99.98%. The CEO role is not up for a vote.
Jeffrey Rosen, attending his last annual meeting as chairman of WPP’s compensation committee, defended the package, arguing that the scheme was approved five years ago and it would not be fair or even legal to withdraw it at the last minute.
Grammy Award-winners The Roots, the band on “The Tonight Show With Jimmy Fallon,” took the stage at a Kellogg’s event in New York this morning, playing a few of their hits along with a song celebrating milk and cereal in an effort to help the mega-brand promote its products.
Ad Age was there, camera in hand. Check out our video report from the scene:
Entre as diversas novidades apresentadas pelo Google na conferência Google I/O, uma das que chamou a minha atenção foi o novo visual do Android, chamado de Material Design. Buscando mostrar uma certa profundidade na tela ao usar sombras e sobreposições, o Google parece apostar em uma estratégia que é basicamente o oposto do design mais plano, 2D, que a Apple trouxe no seu penúltimo iOS.
Quem atualizou o Google + no último mês teve uma palhinha desse novo visual, que aposta informações mais espaçadas, inserção de bastante colorido, novos ícones e também nova tipografia, que teria sido feita para facilitar a leitura em diferentes dispositivos.
Além disso, a interface também promete oferecer um ‘feedback’ aos usuários, com movimentos, brilhos e interações de acordo com cada toque, como forma de mostrar que um ‘clique’ foi realizado. Por isso a ideia de chamá-la de uma interface mais ‘material’, como se, assim como materiais do dia a dia, ela pudesse ‘responder’ ao toque. Particularmente, acho irritante, mas eu sou do tipo que detesta até mesmo o feedback sonoro dos teclados virtuais, então pode ser algo bastante pessoal (e possivelmente haverá um botão que permite desativar essa opção).
O foco em mostrar a transição das telas também foi destacado por Matias Duarte, VP de design do Android, já que as coisas não ‘magicamente se teletransportam de um lugar para o outro’. Toda a especificação desse novo Material Design pode ser encontrada no site google.com/design.
O evento seguiu por ao menos mais duas horas, com direito a interrupção de dois manifestantes que protestavam contra a empresa, apresentando uma série de outras novidades do Google, como a plataforma de monitoramento de atividades físicas Google Fit, a Android TV, o Android Auto, feito especialmente para carros, o projeto AndroidOne, que quer ajudar os fabricantes a criarem smartphones de baixo custo e o anúncio do início das vendas dos smartwatches com Android Wear Samsung Gear Live e LG G Watch, que já estarão disponíveis para pré-venda a partir do fim do dia de hoje.
LG G Watch
Samsung Gear Live
Nada mau para uma conferência longuíssima, mas que apresentou muito mais novidades do que a Apple tem conseguido mostrar.
Post originalmente publicado no Brainstorm #9
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