Hasta La Creative!

Qatar Airways is holding a pitch for its Europe-wide media duties.

Shareholders challenged the size and transparency of WPP chief executive Sir Martin Sorrell’s pay package at the company’s annual general meeting yesterday.

Les designers de chez Bower ont imaginé un objet parfait pour ranger ses clefs : le Key-Target. Il s’agit d’une cible aimantée qui sert de porte-clefs très original. Ce produit a été décliné en différents coloris, avec des cibles uniformes, bicolores ou constituées de coups de pinceaux abstraits.

(TrendHunter.com) These Estela Villas art pieces transform iconic Star Wars characters into female versions of themselves. The film franchise’s iconic villain Darth Vader is depicted alongside Boba Fett and a…

(TrendHunter.com) After studying Fine Art Photography at Parsons in New York, photographer Jessica Barthel decided she was through with living life the conventional way.

In the years since graduating, Barthel has…

Advertised brand: public_interest
Advert title(s): Women First
Advertising Agency: nikotin Pune India
Creative Director: Saurabh Kirtane
Art Director: Nikhil Kukalwar, Ashwin Hirwe
Copywriter: Saurabh Kirtane

Rationale :
A skewed sex ratio is continually on the rise in developing and under-developed countries,
predominantly due to deep-rooted gender biases and a disturbingly misogynistic attitude that equates
the birth of a male child with prosperity.
Women First aims to promote awareness that this approach will create a world without women,
ultimately resulting in the end of the human race as we know it.

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