Créée pour le Festival de Malmö en Scandinavie et réalisée par Snask, ce poster géant propose une conception graphique jamais faite auparavant est à la fois créative, originale et surtout très esthétique. Un rendu drôle et visuellement intéressant, fruit d’un vrai travail d’équipe.
(TrendHunter.com) The Grillkota is a shed-like structure made by Arctic Finland House, which acts as a personal cookhouse. No longer are the days of going out to restaurants to enjoy a professionally grilled dinner…
Depending on where you work and how old you are, trends in digital/social advertising may be either your stock in trade or the biggest thorn in your side.
According to the always-reliable Market Research, however, the loud victory march of the Ninjas and their allies the Gurus isn’t quite as triumphant as one might think.
In fact, multiple reports show the shift from Old School to New slowing in some respects.
New Career Opportunities Daily: The best jobs in media.
The news over the weekend that Facebook secretly conducted mood-altering experiments on nearly 700,000 users — manipulating the proportion of positive and negative posts in individual News Feeds to see if it could affect people’s “experience of emotions” (spoiler: it can!) — has provoked predictable outrage. Adam Kramer, one of the Facebook data scientists who conducted the study (creepily titled “Experimental evidence of massive-scale emotional contagion through social networks”) has, also predictably, issued a sort of half-apology, writing on his Facebook page on Sunday that “my coauthors and I are very sorry for the way the paper described the research and any anxiety it caused. In hindsight, the research benefits of the paper may not have justified all of this anxiety.”
The outrage seems likely to blow over quickly in the U.S. — at this point Americans seem almost entirely inured to Facebook’s shadiness — but maybe not quite so fast in Europe. Last night, The Guardian reports, Jim Sheridan, a senior member of the British parliament, called for an investigation, saying, “This is extraordinarily powerful stuff and if there is not already legislation on this, then there should be to protect people. … If people are being thought-controlled in this kind of way there needs to be protection and they at least need to know about it.”
So far, Facebook hasn’t reacted to Sheridan’s concerns, but I think it should — maybe with a statement like, “We demand an investigation into why Jim Sheridan feels this way. Is someone making him say these things?”
(TrendHunter.com) Looking absolutely stunning and sultry in these summery studio shots, supermodel Lily Aldridge stars in the latest Vogue Mexico July 2014 issue.
Showing fans how to perfectly dress for any…
Advertising Agency: McCann, Madrid, Spain
Chief Creative Officer: Monica Moro
Executive Creative Director: Raquel Martinez, Jon Lavin
Creative Director / Copywriter: Pedro Rego
Creative Director / Art Director: Victor Gomez
Producers: Sara Fernandez, Juan Manuel Orero
Planner: Raquel Espantaleon
Photographer: Miguel Toledano
Advertising Agency: McCann, Madrid, Spain
Chief Creative Officer: Monica Moro
Executive Creative Director: Raquel Martinez, Jon Lavin
Creative Director / Copywriter: Pedro Rego
Creative Director / Art Director: Victor Gomez
Producers: Sara Fernandez, Juan Manuel Orero
Planner: Raquel Espantaleon
Photographer: Miguel Toledano
Advertising Agency: McCann, Madrid, Spain
Chief Creative Officer: Monica Moro
Executive Creative Director: Raquel Martinez, Jon Lavin
Creative Director / Copywriter: Pedro Rego
Creative Director / Art Director: Victor Gomez
Producers: Sara Fernandez, Juan Manuel Orero
Planner: Raquel Espantaleon
Photographer: Miguel Toledano
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, newly minted NBA star Dante Exum appears in a spot for Foot Locker, while Chevrolet brags about being “the first and only car company to bring built-in 4G LTE Wi-Fi to cars, trucks and crossovers.” And Apple pays homage to parenthood in a new spot that Creativity made its Editor’s Pick yesterday.
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
Depois do seu grande sucesso no Brasil, o Orkut chegará ao seu fim em breve. O Google anunciou oficialmente que o site será descontinuado em 30 de setembro, e que a partir de hoje já não será possível criar novas contas na rede social criada pelo engenheiro turco Orkut Büyükköten.
Os próximos três meses devem ser utilizados pelos usuários para migrar seus conteúdos e informações para outros locais, esclareceu Paulo Golgher, diretor de engenharia do Google, em postagem no blog oficial da empresa (vale conferir se você tem fotos que quer guardar ou depoimentos que quer relembrar). O conteúdo das comunidades públicas, contudo, deverá continuar acessível através de páginas estáticas. Afinal de contas, foram 10 anos de interações na rede social, e algumas das discussões ainda podem ser usadas como referência por muita gente. Quem não quiser que seu nome e foto apareçam nestas conversas públicas precisará se certificar de deletar permanentemente o Orkut da sua conta do Google.
Aos órfãos da rede social que foi uma das primeiras a movimentar a comunidade online brasileira, Paulo Golgher pede desculpas e torce pelo sucesso das discussões em outros canais: “Esperamos que vocês encontrem outras comunidades online para alimentar novas conversas e construir ainda mais conexões, na próxima década e muito além”, finaliza ele em seu comunicado.
Rememorando a história do Orkut, a Folha fez um infográfico com os destaques da história da rede social, e o youPIX relembra algumas das mais divertidas comunidades criadas por lá. Quem quiser também pode acompanhar as homenagens que estão sendo feitas usando as hashtags #riporkut e #melhorescomunidades.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Good luck.
Advertising Agency: Talent, Sao Paulo, Brazil
Chief Creative Officer: João Livi
Creative Directors: Philippe Degen, Eduardo Martins
Copywriters: Leonardo Marçal, Luiz Paccillo
Art Directors: Bruno Trad, Victor Toyofuku
Photographer / Art Buyer: Mario Coelho
Account Manager: Ricardo Nociti
Account Director: Erick Sobral
Planning Director: Renata Serafim
Executive Media Director: Paulo Stephan
Media Director: Renata Giovannetti
Good luck.
Advertising Agency: Talent, Sao Paulo, Brazil
Chief Creative Officer: João Livi
Creative Directors: Philippe Degen, Eduardo Martins
Copywriters: Leonardo Marçal, Luiz Paccillo
Art Directors: Bruno Trad, Victor Toyofuku
Photographer / Art Buyer: Mario Coelho
Account Manager: Ricardo Nociti
Account Director: Erick Sobral
Planning Director: Renata Serafim
Executive Media Director: Paulo Stephan
Media Director: Renata Giovannetti
Good luck.
Advertising Agency: Talent, Sao Paulo, Brazil
Chief Creative Officer: João Livi
Creative Directors: Philippe Degen, Eduardo Martins
Copywriters: Leonardo Marçal, Luiz Paccillo
Art Directors: Bruno Trad, Victor Toyofuku
Photographer / Art Buyer: Mario Coelho
Account Manager: Ricardo Nociti
Account Director: Erick Sobral
Planning Director: Renata Serafim
Executive Media Director: Paulo Stephan
Media Director: Renata Giovannetti
It takes less than 30 seconds to write off an ex-offender. Give them a second chance and hear what they’ve got to say.
Advertising Agency: Leo Burnett, London, UK
Executive Creative Director: Justin Tindall
Creative Directors: Adam Tucker, Hugh Todd
Copywriter: Adam Tucker
Head of Art: Lance Crozier
Art Director: Marc Donaldson
Art Buyer: Leah Mitchell
It takes less than 30 seconds to write off an ex-offender. Give them a second chance and hear what they’ve got to say.
Advertising Agency: Leo Burnett, London, UK
Executive Creative Director: Justin Tindall
Creative Directors: Adam Tucker, Hugh Todd
Copywriter: Adam Tucker
Head of Art: Lance Crozier
Art Director: Marc Donaldson
Art Buyer: Leah Mitchell
It takes less than 30 seconds to write off an ex-offender. Give them a second chance and hear what they’ve got to say.
Advertising Agency: Leo Burnett, London, UK
Executive Creative Director: Justin Tindall
Creative Directors: Adam Tucker, Hugh Todd
Copywriter: Adam Tucker
Head of Art: Lance Crozier
Art Director: Marc Donaldson
Art Buyer: Leah Mitchell
Text a letter. Lose vision of 64 meters of road.
Advertising Agency: Ogilvy, Bangkok, Thailand
Chief Creative Officer: Nopadol Srikieatikajohn
Executive Creative Director: Wisit Lumsiricharoenchoke
Creative Directors: Taewit Jariyanukulpan, Gumpon Laksanajinda
Copywriters: Taewit Jariyanukulpan, Kris Garford Spindler, Vutthipong Patirop
Art Directors: Nopadol Srikieatikajohn, Wisit Lumsiricharoenchoke, Gumpon Laksanajinda, Kanon Umpornsirirat
Agency Producer: Paiboon Suwansangroj
Communications Director: Patsa Attanon
Managing Director: Phawit Chitrakorn
Photographers: Anuchai Secharunputong, Nok Pipattungkul / Remix Studio
Print Producer: Parinya Ruenruay
Illustrator: Anuchai Secharunputong
Text a letter. Lose vision of 64 meters of road.
Advertising Agency: Ogilvy, Bangkok, Thailand
Chief Creative Officer: Nopadol Srikieatikajohn
Executive Creative Director: Wisit Lumsiricharoenchoke
Creative Directors: Taewit Jariyanukulpan, Gumpon Laksanajinda
Copywriters: Taewit Jariyanukulpan, Kris Garford Spindler, Vutthipong Patirop
Art Directors: Nopadol Srikieatikajohn, Wisit Lumsiricharoenchoke, Gumpon Laksanajinda, Kanon Umpornsirirat
Agency Producer: Paiboon Suwansangroj
Communications Director: Patsa Attanon
Managing Director: Phawit Chitrakorn
Photographers: Anuchai Secharunputong, Nok Pipattungkul / Remix Studio
Print Producer: Parinya Ruenruay
Illustrator: Anuchai Secharunputong
Text a letter. Lose vision of 64 meters of road.
Advertising Agency: Ogilvy, Bangkok, Thailand
Chief Creative Officer: Nopadol Srikieatikajohn
Executive Creative Director: Wisit Lumsiricharoenchoke
Creative Directors: Taewit Jariyanukulpan, Gumpon Laksanajinda
Copywriters: Taewit Jariyanukulpan, Kris Garford Spindler, Vutthipong Patirop
Art Directors: Nopadol Srikieatikajohn, Wisit Lumsiricharoenchoke, Gumpon Laksanajinda, Kanon Umpornsirirat
Agency Producer: Paiboon Suwansangroj
Communications Director: Patsa Attanon
Managing Director: Phawit Chitrakorn
Photographers: Anuchai Secharunputong, Nok Pipattungkul / Remix Studio
Print Producer: Parinya Ruenruay
Illustrator: Anuchai Secharunputong
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
