Bulmers launches cross-screen campaign using latest Microsoft tech

Bulmers, the Heineken-owned cider brand, has released the first UK campaign using Microsoft’s latest technology, which ensures that people never see the same ad twice across different devices.

Goodstuff wins RateSetter media account in booming P2P lending sector

RateSetter, the peer-to-peer (P2P) lending service, has appointed Goodstuff Communications as its strategic media partner after a three-way pitch.

Flipbook Design For Sign Painters Movie

Pour la première du documentaire « Sign Painters », les designers australiens de The Distillery ont mis en place un workshop qui rassemblaient des créatifs pour imaginer des boites de pop-corn et un flip-book de 50 pages : c’est un petit livre dans lequel les images se forment en faisant défiler les pages. Très réussi.

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Biting Bottle Openers – This Funny Bottle Opener is a Spoof on When Suarez Bites Chiellini

(TrendHunter.com) After the recent Italy vs. Uruguay match during the 2014 Brazil World Cup, Suarez bites Chiellini memes have been popping up all across the Internet and tons of brands have been taking advantage of…

Return of Wendy's Pretzel Bun Accompanied by Boyz II Men and Jon Secada


One of Wendy’s most popular items in more than a decade — the pretzel bun — is coming back, this time accompanied by hits of the late ’80s and early ’90s, with special appearances by R&B group Boyz II Men and Jon Secada.

The pretzel bun will be available nationally by July 4. TV ads will launch July 7 and will run for about six weeks. Last year, Wendy’s rolled out the pretzel-bunned cheeseburger and chicken sandwich at separate times — the cheeseburger in the summer and the chicken sandwich in the fall. This year, Wendy’s is rolling them out simultaneously.

In 2013, the chain brought in Nick Lachey for the launch of the pretzel bacon cheeseburger.

Continue reading at AdAge.com

Halfords introduces 'the bike whisperer' online campaign

Halfords has released an online campaign staring the Canadian comedian Tony Law as “the bike whisperer”.

The Art of Outdoor digital competition 2014 opens for entries

Ocean Outdoor, the premium digital out of home media owner, and Brand Republic have launched their annual competition to discover the best creative work in DOOH advertising.

The top 10 most-shared tennis ads of all time

As the action on the courts at the All England Lawn Tennis Club hots up, we take a look at the top ten most-shared tennis ads of all time.

Ronan Dunne on Weve's CEO vacancy: 'a very attractive opportunity for somebody'

Ronan Dunne, chief executive of Telefónica UK (O2), is confident the loss of David Sear as leader of the telecoms giant’s joint industry venture Weve, will not slow down its progress.

Anael Joly Photography

La photographe française Anael Joly fait des photos de paysages très puissantes : des montagnes ensoleillées ou embrumées, des amas de nuages et une mer déchainée de Bretagne. Une sélection tirées de ses différentes séries est à découvrir en images dans la suite.

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It's the End of 'Marketing' As We Know It at Procter & Gamble


The end of marketing as we know it officially comes today at Procter & Gamble Co.

Well, at least the title. As of July 1, hundreds of marketing directors and associate marketing directors at the world’s biggest advertising spender will officially become brand directors and associate brand directors.

The move is part of the organization re-design P&G announced in February, in which the marketing organization becomes “Brand Management” with “single-point responsibility for the strategies, plans and results for the brands,” a P&G spokeswoman said in an e-mail.

Continue reading at AdAge.com

IBM's Watson Is Now Inventing Recipes in Bon Appetit Project


IBM has found a new partner for its supercomputer called Watson: Bon Appetit magazine.

Together the companies are introducing the beta version of a web-based cooking app on Monday that taps Watson, which beat two human contestants on “Jeopardy” in 2011, to create a new recipe every time someone uses it.

“We get into ruts cooking the same thing over and over again,” said Adam Rapoport, editor in chief of Bon Appetit, which is published by Conde Nast. “This helps free up our minds. It’s someone to collaborate with as a home cook.”

Continue reading at AdAge.com

YouTube Net AwesomenessTV Steals TV Spend for Royal Caribbean Series


At least one YouTube network has stolen advertising money from TV.

Royal Caribbean has pulled funds from its TV budget to sponsor two new series from teen-centric YouTube network AwesomenessTV.

“We did take money from our TV budget to do this,” said Carol Schuster, senior VP-marketing worldwide at Royal Caribbean. She declined to say how much the brand is spending on the idea, but called it “a sizable investment.”

Continue reading at AdAge.com

Sleepy Supermodel Editorials – In Bed with Cara Delevingne for The Telegraph is a Timely Photoshoot (GALLERY)

(TrendHunter.com) Coincidental or not, the In Bed with Cara Delevingne editorial looks like it is taking a jab at the recent Vogue US article that called the top model out for falling asleep during the interview. If…

Eerie Dream Photography – This Children Photo Series Visualizes Kids Haunting Dream Scenarios (GALLERY)

(TrendHunter.com) This mystical and slightly disturbing children photo series does a stunning and oddly dreamy job at visualizing childhood dreams and nightmares. Captured by famous photographer Arthur Tress, ‘…

Always: #LikeAGirl

Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty’s really no picnic either, it’s easy to see what a huge impact it can have on a girl’s self-confidence. We’re kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing.

Advertising Agency: Leo Burnett, Chicago, USA

Gun-Safety Ad Is Neither Epic nor Amazing


I’ll say this at the outset. This gun-safety ad from McCann, New York, for Evolve is funny. And it uses its humor to make a pretty good point about the things people keep secured with lock and key.

Two moms at the end of the party are mortified when their children are revealed to be having a sword fight with sex toys. Get it? Most women would keep such embarrassing items well-hidden and locked up. We should do the same with guns!

Like another spot released by Evolve, this would make a great Saturday Night Live skit. But despite breathy claims across the web, as an ad it is not epic. It is not amazing.

Continue reading at AdAge.com

Britvic CMO Matt Barwell on Wimbledon, his move from Diageo and clarity of purpose

As we enter the second week of Wimbledon, Matt Barwell, the CMO of Robinsons-owner Britvic, explains why the brand’s partnership with the tennis tournament has lasted so long.

Fast Food Phone Cases – The Moschino French Fry Case is a Fashionable Spoof on McDonald's (GALLERY)

(TrendHunter.com) The Moschino Fall/Winter 2014 collection by Jeremy Scott walked the runway with a theme that payed homage to McDonald’s and among the unusual yellow and red fashions was this fast food phone…

Popular Toy Photography – Woody's Popular Instagram Account Has Garnered Over 5 Million Followers (GALLERY)

(TrendHunter.com) Woody from Toy Story has the most popular Instagram account out of all the non-celebrity, non-brand users of the social media platform. You can’t really go wrong with over five million…