This may be the most blasphemous thing I could say but this might be the best World Cup spot this year. And it isn’t even a World Cup spot.
Print
Sky
Advertising Agency:DLVBBDO, Milan, Italy
ExecutiveCreative Directors:Stefania Siani, Federico Pepe
Senior Copywriter:Matteo Maggiore
Senior Art Directors:Valerio Mangiafico, Matteo Pozzi
Illustrator:Riccardo Corda
Print
D’Buk Editors
Reading transforms you.
Advertising Agency:Garcia Robles, Guatemala
Chief Creative Director:Victoralfredo Robles
Creative Director:Francisco Rodriguez
Copywriter:Francisco Rodriguez
Art Director:Victoralfredo Robles
Illustrator:Armando Pereira
Photographer:Oz Rodriguez
Print
Kids-Tab
Don’t let your kid find Bambi Woods.
Don’t let your kid find April Flowers.
Don’t let your kid find Ice La Fox.
Advertising Agency:Maruri Grey, Quito, Ecuador
Creative Directors:Luis Campoverde, Alejandro Peré, Pipo Morano
Creatives:Ernesto Martínez, David Sanchez, Francisco Cevallos, Santiago González, Andrés Landívar
Print
Penguin
Educational Audiobooks.
Advertising School:Miami Ad School, Miami Beach, USA
Art Director:Frank Garcia
Copywriter:Soham Chatterjee
Film, Print
Mitsubishi
To advert the all new Mitsubishi Pajero Dakar 2015, we came up with a campaign exploring it’s two main features: toughness and luxury.
Advertising Agency:Africa, São Paulo, Brazil
Creative Director:Sergio Gordilho, Rafael Pitanguy, Humberto Fernandez
Copywriter:Guilherme Aché, Gustavo Alves
Art Director:Gabriel Jardim, Ricardo Gurgel
Promo, Direct Marketing, PR, Radio, Online
Rolling Stone Magazine
To celebrate the 60th anniversary of Elvis Presley´s music career We took Elvis’ hair, extracted his DNA code and, using special software, transformed the data into a music score.
Advertising Agency:Grey, Sao Paulo, Brazil
Creative Director:Daniel Pérez Pallares
Art Director:Lucas Heck
Copywriter:Federico Russi, Daniel Pérez Pallares
Hooters has hired IPG media agency Initiative as it aims to fine-tune its marketing strategy.
Initiative’s scope will include not only media buying and planning but also digital strategy and analytics, according to people familiar with the matter.
“Our relationship with Initiative is just beginning, but with each project I’m reassured that we made a good decision — hiring the right agency to support our marketing efforts,” said Marc Butler, senior VP of marketing and product development at Hooters. “They have the depth of resources to help us make strategic and well thought out media decisions and the investment capabilities we need to maximize our budget.”
On the homepage of The Daily Beast right now, a headline beckons: “If Kate Middleton’s Butt Could Speak.” How could I not click on that?
Actually, the full title of the piece, which was published early this morning, is “If Kate Middleton’s Butt Could Speak: It’s Time Royal Princesses Led Visible, Voluble Public Lives,” but for those additional words, you need to click through to the full thing. I’ll note that the piece, by Tim Teeman, has little to do with Kate Middleton’s butt, though it does reference the recent controversy over the publication of a Marilyn Monroe-esque upskirt shot of Middleton while in Australia, made possible by a gust of wind stirred up by a helicopter.
Rather, Teeman offers a thoughtful essay about the media-manufactured rivalry between Kate and the soon-to-be-Queen Letizia of Spain, as well as a powerful meditation about their roles as largely mute accessories to gilded royal conglomerates. “There’s nothing the media likes more than women fighting one another,” he writes, “particularly if the media can dictate the terms of that fight because those involved are royal and rarely stirred to comment. Without words, royalty, even royal bums, become symbols. Without commanding, distinguishing words from their mouths, the narrative can be wholly invented for Kate and Letizia.”
Imagina quem costuma cultivar uma longa e natural cabeleira? Os metaleiros. Foi pensando neles que a agência Ogilvy & Mather do México decidiu criar o Hair Fest, festival que reuniu bandas de metal em prol das crianças da “Casa de la Amistad”, que conseguem superar melhor o tratamento de câncer ao usar perucas para disfarçar a carequinha.
Com um público certeiro desse, o valor do ingresso é que era curioso: quem fizesse a doação de no mínimo 25 cm de comprimento e de cabelos sem tintura teria acesso gratuito ao show de 9 bandas, em um festival de 8 horas de duração. Teve quem topou cortar bons pedaços ou doar quase todo o cabelo e ficarem eles carecas, já que facilmente podem deixar o cabelo crescer depois.
Na iniciativa do Hair Fest, foram arrecadadas mechas de cabelo suficientes para a confecção de 107 perucas infantis, o equivalente a um ano inteiro de doações!
Se você ficou emocionado com a iniciativa, saiba que existem entidades no Brasil que também recebem doações de cabelos, em quantidades até menores. A Rapunzel Solidária, por exemplo, recebe por correio mechas de pelo menos 15cm de comprimento – o que significa que, em alguns casos, o corte nem precisa tirar todo o comprimento, apenas uma parte dele.
No caso do Hair Fest, os metaleiros não puderam ‘bater cabelo’, mas certamente saíram de lá satisfeitos com os shows e, melhor ainda, com a certeza de que haviam feito uma boa ação.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Inspired by the release of Disney’s Maleficent, Shopbop teamed up with David Lerner to create a line of Disney clothing that channels the evil queen’s wicked style. Ahead of the film&#…
Advertising Agency: Maruri Grey, Ecuador
Creative Director: Luis Campoverde, Alejandro Peré, Pipo Morano
Creatives: Ernesto Martínez, David Sanchez, Francisco Cevallos, Santiago González, Andrés Landivar
Advertising Agency: Grey, New York, USA
President / Global Chief Creative Officer: Tor Myhren
Global Deputy CCO: Per Pedersen
Group Creative Directors: Jeff Stamp, Leo Savage
Art Director: Billy Veasey
Copywriter: Bill Carlson
See the work at http://designbywhatmatters.com
Advertising Agency: The Martin Agency, USA
Chief Creative Officer: Joe Alexander
Creative Director: Vanessa Fortier
Senior Art Director: Sarah Berkheimer
Senior Copywriter: Sara Kuhs
Senior Designers: Thiago Balzano, Josh Corliss
Associate Designer: Rozella Jacobson
Creative Technologist: Jeff MacDonald
Managing Director of Production & Development: Steve Humble
Director of Digital Production: Darren Himebrook
Digital Producer: Jesse Wright
Art Producer: Mary Taylor Otanez
Group Account Director: Rich Weinstein
Account Director: Allison Oxenreiter
Account Executive: Katherine Dorey
Senior Project Manager: Chloe Bos
Group Planning Director: Matt Mattox
Strategic Planner: Kevin Rothermel
Digital and Social Analytics Director: Becca Liberman
Strategic Planner, UX: Elizabeth Hanna
Associate Director, Technology: Chris Fullman
Tech Lead: Jeremy Misavage
Developers: Kevin Power, Robert Lavoie, Alex McCallum
Quality Assurance Manager: Andy Bupp
Associate Quality Assurance Analyst: Thomas Carroll
CGI: 747 Studios
Room / Set Design / Creative Direction: Peter Fehrentz
CGI Artists: Mikhail Bendus, Daniel Cardo Borraz, Sasha Uglianitsa, Martin Kupfer, Maxsym Khirny
Producers: Christian Kaffka, Lynn Sutliff
Advertising Agency: Ogilvy & Mather, Mexico
Chief Creative Officers: Ivan Carrasco, Cesar Agost Carreño
Creative Director: Manuel Vega
Copywriters: Manuel Vega, Sofia Gomez
Producer: Juan Pablo Osio
Production Company: Central Films North
Director: Rodrigo Garcia Saiz
Executive Producers: Mauricio Francini, John Barreiro
Cinematographer: Beto Casillas
Art: Oscar Carnicero
Editor: Leonel Perez
Sound Design: Bernardo Bravo
Post Production: Central Films
Educational Audiobooks.
Advertising School: Miami Ad School, Miami Beach, USA
Art Director: Frank Garcia
Copywriter: Soham Chatterjee
Published: May 2014
If you feel like getting in the multilingual mood, here’s a new spot from McGarryBowen for United Airlines dubbed “Pecan,” which features an assortment of languages including Italian, French and Japanese. The globe-trotting spot hypes the airline’s travels to Europe, Asia and Central America, starring one character who knows his way around foreign languages. It’s breezy, quick and painless and includes the classic “Rhapsody” theme, but we do miss the most recent United theme redux. Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
The Cannes Lions International Festival of Creativity brought in a whopping $26.2 million in entry fees this year, according to an Ad Age calculation based on the number of entries in various categories and base entry fees for those categories, but excluding late-entry fees.
That’s up from $24 million in entry fees last year, according to Ad Age’s calculation at the time.
Cannes Lions entries reached a record high this year, thanks in part to (yet another) new category, Product Design, which is meant to recognize the applied use of physical products to help a brand communicate its ethos, as well as the product’s ability to improve lives. The annual festival saw 37,427 entries from 97 countries this year, a 4.4% increase from 2013.
Saatchi & Saatchi Los Angeles has named Jason Schragger its chief creative officer.
The shop hadn’t had a chief creative officer until now. Executive creative directors Margaret Keene and Chris Adams had been running creative for the agency, but Mr. Adams left in November. Ms. Keene will now report to Mr. Schragger, although his purview will in some ways extend beyond the agency itself.
The agency first decided to create the post in December, when Toyota announced a “more cohesive marketing approach” and placed separate agencies into a model referred to as “Total Toyota,” Saatchi said in a statement.
No soccer players, no references to Rio de Janiero or Brazil. Is this any way to launch a World Cup campaign?
Johnson & Johnson thinks so. The official health-care sponsor of the 2014 FIFA World Cup Brazil is kicking off its U.S. marketing effort for the games by hardly mentioning them. Instead, it’s breaking an online video today called “Once Upon a Care” that asks Mom and Dad if they are doing enough to inspire their children to care about others.
JWT, New York and production company Rooster tapped children’s book author Patricia Lakin to conduct interviews with kids at New York City schools. She asks them: “Why do you think it’s important for you to care?” J&J took their answers — about growing up to become firefighters and nurses who help those in need — and turned them into illustrated children’s books.
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