This should not be the food of a child.
Advertising Agency: RVN Pensamiento Estratégico, Caracas, Venezuela
Creative Director: Ronny Garcés
Art Director: Gilberto Machado
Published: May 2014
Advertising Agency: Africa, São Paulo, Brazil
Executive Creative Director / Creative Director: Sérgio Gordilho
Creative Director: Paulo Coelho
Art Directors: Rafael Gil, Paulo Filipe Souza
Copywriter: Gustavo Costa
Published: June 2014
Advertising Agency: Africa, São Paulo, Brazil
Executive Creative Director / Creative Director: Sérgio Gordilho
Creative Director: Paulo Coelho
Art Directors: Rafael Gil, Paulo Filipe Souza
Copywriter: Gustavo Costa
Published: June 2014
Advertising Agency: Africa, São Paulo, Brazil
Executive Creative Director / Creative Director: Sérgio Gordilho
Creative Director: Paulo Coelho
Art Directors: Rafael Gil, Paulo Filipe Souza
Copywriter: Gustavo Costa
Published: June 2014
Advertising Agency: 180heartbeats+Jung von Matt, Warsaw, Poland
Creative Director: Miko?aj Sadowski
Associate Creative Directors: Tytus Klepacz, Adam Marzec
Art Directors: Anna Makowska, Mariusz Czepiec
Copywriter: Tytus Klepacz
Illustrator: Anna Makowska
Photographer: Wiktor Bruchal
Published: April 2014
Advertising Agency: Buena Vibra Group, San Juan, Puerto Rico
Creative Director: Emil Medina
Chief Creative Officer: Enrique Renta
Art Director: José Rivera
Copywriter: Leslie Robles
Copywriter: Luis López
Published: April 2014
Advertising Agency: Y&R New York, New York, USA
Chief Creative Officer: Jim Elliott
Creative Director / Copywriter: Bruce Jacobson
Creative Directors / Art Directors: Alan Vladusic, Cliff Skeete
Executive Director of Content Production: Letitia Jacobs
Producer: Stacey Higgins
Account Director: Britta Dahl
Account Manager: Sarah Blechner
Planning Director: Tara Fray
Planner: John Swan
Directors: Tj Martin, Daniel Lindsay
Editors: Steve Bell, Craig Deardoff
Published: June 2013
Voici la magnifique identité de Backers réalisée par la société Neumeister. L’ingrédient important dans l’identité globale et la conception de l’emballage est l’épi de blé que l’on retrouve dans chaque élément de l’identité visuel. Une très belle découverte à contempler en images dans l’article.
UPDATE: Gatorade has apologized for its remarks, according to the Associated Press. “Our apologies for our response to fans’ tweets during last night’s Heat vs. Spurs game,” Gatorade said in a release, according to the A.P. ”We got caught up in the heat of the battle. As a longtime partner of the Miami Heat, we support the entire team.”
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Gatorade is making waves for mocking Powerade endorser LeBron James’ cramps during the Miami Heat’s loss to the San Antonio Spurs during Game 1 of the NBA Finals last night.
It’s not just the United States that sees popular channels blacked out in retransmission disputes: After a 16-year wait for their team to play in soccer’s World Cup, millions of Colombians may not be able to watch a single game at home.
In Colombia, the fight isn’t over how much pay-TV operators need to pay to carry the channels; it’s whether they’ll pay at all. So far they haven’t had to, but suddenly that may be changing — just as the World Cup begins.
A week before the tournament’s opening ceremony, pay-TV operators America Movil, Telefonica and UNE EPM Telecomunicaciones are determining whether they need to remove the games’ broadcasters from their channel lineups after a decision from Colombia’s antitrust regulator. The agency, known as SIC, said in a ruling this week that the operators need broadcasters’ permission to carry their signal.
Você lembra o que estava fazendo quando tinha 11 anos? Provavelmente não era nada parecido com as preocupações de Lily Born. Ao perceber que o avô, que sofre de mal de Parkinson, estava com dificuldades em não derrubar as bebidas do seu copo, ela se dispôs a montar um plano para ajuda-lo com essa tarefa do cotidiano. A ideia de Lily? Adicionar perninhas nos copos.
A princípio, ela fez isso usando plástico maleável e adaptando copos e canecas da própria casa. Mas a ideia deu tão certo que ela apostou em um financiamento coletivo para fabricar versões em porcelana das chamadas Kangoroo Cups. O projeto foi um sucesso, exceto por um detalhe: porcelana quebra.
Para alguém que tem dificuldades motoras, sejam crianças ou adultos com alguma deficiência, não é exatamente seguro (e nem prático) ter uma caneca que quebra com certa facilidade. Insatisfeita com esse retorno dos seus consumidores, Lily decidiu melhorar o projeto, lançando uma versão inquebrável das mesmas canecas Kangoroo.
O resultado são canecas plásticas, com uma base levemente elevada para evitar a necessidade de apoios de copo, e que podem ser usadas em superfícies irregulares, já que os três apoios evitam que o recipiente seja virado. A nova versão também ajuda a economizar espaço na cozinha, já que as canecas são facilmente empilháveis.
O kit com 4 canecas custa 25 dólares no Kickstarter, e é apresentado nas versões transparente com perninhas coloridas ou multicoloridas. Pelo dobro do preço, dá para adquirir também uma versão especial, feita nas cores preta e verde, em homenagem à própria plataforma de financiamento, o Kickstarter.
Mas o mais bacana mesmo não é ver a ideia de uma garotinha de 11 anos virar realidade. O legal é ver como uma ferramenta como o Kickstarter pode fazê-la se sentir útil, se perceber como uma empreendedora e se orgulhar disso. Ela até deixa um recado para quem andou falhando nas suas últimas empreitadas: “Não se desespere se algo der errado, porque você vai errar muito até que consiga acertar. Ah, e também não tenha medo de pedir ajuda. Não importa quão boa sua ideia é, existem várias pessoas mais velhas que podem ajuda-lo com ela. Na maioria das vezes, eles ficarão super felizes de ajuda-lo, a não ser que seja algo muito caro”, aconselha a jovem empreendedora.
Para o pai de Lily, o maior prêmio foi ver que o Kickstarter ajudou a ideia da filha a ser reconhecida, o que não havia acontecido na sua escola. “Se não fosse pelo crowdfunding, ela ainda estaria me perguntando ‘No que eu sou boa’?”, contou ele, em entrevista ao FastCoDesign.
Post originalmente publicado no Brainstorm #9
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Check your child’s internet use.
Advertising Agency: TBWAZÜRICH, Zürich, Switzerland
Creative Director: Frederick Rossmann
Art Director: Bettina Klossner
Copywriter: Tizian Walti
Photographer: Carioca
Published: April 2014
Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative Directors: Danielle Lanz, Markus Ruf
Art Director: Isabelle Hauser
Copywriter: Maren Beck
Agency producer: Cem van der Schaar
Production: Rosas & Co Films
Director: Charley Stadler
Producer: Nadia Rosasco
Camera: Torsten Lippstock
Production Design: Klaus Hartl
Sound Studio: Jingle Jungle
Advertising Agency: Y&R, Belgium
Executive Creative Director: Sam De Volder
Creative Director: Mateusz Mroszcak
Head Of Design: Bert Beckers
Senior Art Director: Pieter De Lange
Copywriter: Tomas Vanloon
Chief Customer Service: Sylvie Versteylen
Account Manager: Annelies Deneckere
Print Production: Isabelle Maenhout
Senior Strategic Planner: Jef Raeman
AV Production: Daniel Verbist
Advertising Agency: Standard Time, Los Angeles, USA
Founder / Creative Director: Michael Sharp
Associate Creative Director: Laura Wimer
Senior Copywriter: Spencer Somers
Associate Account Executive: Chanel Wyett
Agency Producer: Kristine Ling
Director: Elliot Dillman / Bankrupt Films
Executive Producer: Robert DeBakey
Director of Photography: Samuel Brownfield
Sound Mixer: George Wymenga
Art Director: Luis Zaragoza
Dumping sewage in lagoons is a crime. On May 31st, we will bring people together to reflect on the impacts of environmental degradation.
Join Abraço na Lagoa at Praça Bento Silvério.
Advertising Agency: Marcca Comunicação, Florianópolis, Brazil
Creative Director: João Claudio Lins
Art Directors: Amanda Kumm, David Sousa, João Cavalcante
Copywriter: Guilherme Carvalho
Published: May 2014
Want to watch a few top creatives at Australian agencies have some straight-faced fun at the expense of current industry trends? Sure you do.
Yes, the video is a little long–but it does manage to allow CCOs and ECDs from Ogilvy, BBDO, JWT, etc. to get some camera time and drop a few inside jokes.
Of course, it’s all about promoting a Creative Fuel conference in Sydney next month, at which speakers like RGA founder Bob Greenberg will apparently encourage agency professionals to “cut the bullshit and refocus on creativity.”
Still, “The World’s First Crowd Sourced 3D-Printed QR Code Live Streamed Via Go Pro To A Smart Phone Or Tablet Device Drone Delivery Ticket System Project” almost sounds believable, doesn’t it?
If you’re really pressed for time, skip ahead to 4:00 for a bit of light slapstick.
New Career Opportunities Daily: The best jobs in media.
Breathe Right decided to capitalize on all the attention surrounding potential Triple Crown winner California Chrome’s nasal strip, handing out 50,000 of their own nasal strips (for human use) to those attending Belmont Stakes on Saturday, and also tapping Grey New York for a new broadcast spot.
Grey New York had a very limited amount of time to put that spot together. Written last Wednesday, the spot was awarded production on Thursday, cast Friday, underwent pre-production on Sunday, was shot Monday, and edited Tuesday. The 30-second spot, entitled “The Bedtime Stakes,” will air on NBC Saturday during the race. “The Bedtime Stakes” shows a congested jockey getting ready for bed with a Breathe Right nasal strip. An announcer calls the action as he goes “into the first stretch,” “tucks back into bedpost position,” and goes in “for the final turn.” Sure, it’s more than a little cheesy, and the rushed production may show a little, but leveraging the California Chrome nasal strip controversy is a smart strategy, and, coupled with the Belmont giveaway, should at least get the brand some attention. Credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
While Innocean officially declines to comment on staffing changes, we’ve received a steady stream of tips this week regarding Executive Producer Jamil Bardowell.
Seems that Bardowell, who joined Innocean as VP, Director of Integrated Production in 2012, is no longer with the agency.
Bardowell has an extensive agency background: before joining Innocean, he worked at WPP’s The Garage Team Mazda; previous roles include production duties at Deutsch, Saatchi & Saatchi and The Rumor Mill.
His name appears on campaigns as recent as this week’s Hyundai FIFA spot; we’ll let you know if we learn more.
New Career Opportunities Daily: The best jobs in media.
On Saturday, California Chrome will try to become the 12th horse to win the Triple Crown when he races in the Belmont Stakes. But to Breathe Right, his success isn’t just about raw talent—it’s about the nasal strips he’s been wearing lately, which his owners swear by.
Though horses are not its target, Breathe Right is taking full advantage of the news. Parent company GlaxoSmithKline plans to distribute 50,000 Breathe Right nasal strips to fans at the Belmont. And Grey in New York quickly whipped up the commercial below, too.
The agency says the spot was written last Wednesday, awarded production on Thursday, cast Friday, pre-pro’ed Sunday, shot Monday, edited Tuesday and shipped on Wednesday. Showing the journey of a jockey who goes from congested to rested in the “Breathe Right Bedtime Stakes,” the spot will air on NBC during the race on Saturday night.
Also note the jockey’s name: Jimmy Heekin. Inside joke.
Credits below.
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CREDITS
Client: GSK Consumer Healthcare
Agency: Grey, New York
Chief Creative Officer: Tor Myhren
Creative Directors: Lee St. James, Dave Cohen
Art Director: Lee St. James
Copywriter: Dave Cohen, Andy Bohjalian
Agency Producer: Lori Bullock
Production Company: Chelsea Pictures
Director: Robb Bindler
Director of Photography: Derek McKane
Editor: Crandall Miller, Whitehouse
Sound Design: Crandall Miller. Whitehouse
Senior Mixer: Dante De Sole, Vision Post
Principal Talent: Andrew Keenan-Bolger
Principal VO Talent: Dave Johnson
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
