Hasta La Creative!

Released this Monday in anticipation for father’s day, Dove’s new digital spot for their Men+Care line, entitled “Calls for Dad” celebrates all that father’s do in an attempt to backlash outdated ideas of fathers as hands-off parents.

Adweek reports that Dove “hired Edelman Berland to interview 1,000 fathers ages 25-54” as research for the campaign. “Three-quarters of dads say they are responsible for their child’s emotional well-being,” said Rob Candelino, marketing vice president and general manager, Unilever’s skin care. “But only 20 percent see that in media.”

The spot aims to strike an emotional chord with fathers everywhere, as children of various ages in various situations call for dad. “For all the times they’ve answered our call…isn’t it time we celebrate dads?” the spot asks, undoubtedly leading to a few choked up fathers. Adweek reports that “Mindshare and Davie Brown Entertainment are the media buying and creative agencies, respectively, behind the initiative,” which has scored over 500,000 views on YouTube since its debut yesterday. We’ve reached out for credits and will update if/when we receive them. continued…

New Career Opportunities Daily: The best jobs in media.

Following the success of last year’s app for the Cannes advertising festival, the team at MPC Creative have re-released Cannesappé for 2014. Collating the most useful info within a simple, intuitive design, the app is a handy guide to the biggest festival on the ad industry calendar.

Once again there will be an opportunity to obtain ‘Golden Tickets’ to some of the most sought after parties. Simply by tapping the win tickets icon, anyone can be in with a chance to receive an invite for themselves and a friend to one of Cannes’ most exclusive parties, including the shots Cannes Beach Party, Music+Sound International Party, P.I.G./Tantor/TaProd poolside BBQ party and the Biscuit Soirée.

Andre Assalino, Interactive Creative Director at MPC Creative said “We had overwhelmingly positive feedback for Cannesappé 2013, with requests pouring in for a 2014 version. It’s a passion project of ours, and with the skills in-house to make it happen, we thought – why not?”

Keeping users in mind, the features have been carefully designed to work both on and offline. Access to essential information such as: detailed street maps, taxi and useful numbers, a detailed event and party calendar and the location of free Wifi spots, are all accessible offline without sucking important data and battery life.

Thought has also been given to additional online features including up-to-date crowd cluster maps. And whether you are attending Cannes this year or not, you can see what everyone else is up to through the social feed, featuring the latest Cannes tweets, pics and video uploads all in one place.

MPC’s Cannesappe for iPhone is now live and available for free in the App Store.

This week, Adam Mills, sales director at TalkSport, ties up partnerships with The Times and Sky and readies the big trip to Brazil as World Cup fever mounts…not a bad way to celebrate his first anniversary at the station.

If you thought that Facebook’s anonymous login announcement at F8 was merely a publicity stunt, you were wrong. The social media platform, with more than 1.28 billion users, is seemingly taking a lesson from its newly acquired company WhatsApp — protecting and better serving its users over its advertisers, which is what WhatsApp is notorious for doing so well.

This isn’t Facebook’s attempt to continue to attract users to the platform, and it certainly isn’t a move that has stakeholders particularly excited (less ad revenue is never a good thing in the boardroom). Rather, it is the world’s largest social media company taking responsibility for the massive troves of identity data it has collected. It is Facebook laying the groundwork for the future of online identity, taking the White House’s 78-page big-data report to heart and making data collection and usage transparency a requirement for brands.

Those in the big data industry have long been advocating for such a move from such an influential company. After all, with behemoths like Google processing 20+ petabytes of data a day, Walmart handling more than 1 million customer transactions every hour, and YouTube having 100 hours of video content uploaded to the platform every minute, the underdogs in the big data field need the large corporations to do the right thing.

Continue reading at AdAge.com

A mensagem é clara e simples: não é porque não podemos ver a dor causada pelo bullying, que isso a torna indolor. Muito pelo contrário: às vezes, as cicatrizes são muito mais profundas. Hoje, a organização internacional BeatBullying está realizando uma marcha de conscientização e combate ao problema e, para convocar os participantes, contou com a ajuda da agência M&C Saatchi.

No filme acima, vemos uma garota se preparando para ir à escola, enquanto recebe mensagens no celular. A cada nova mensagem, um ferimento aparece em seu rosto, uma maneira de dar uma forma física às feridas emocionais.

Post originalmente publicado no Brainstorm #9
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Nem a GoPro ficou de fora da febre Copa do Mundo FIFA 2014, e já colocou no ar um filme em que segue as bolas rolando pelos pés dos brasileiros para falar um pouco do gingado e da paixão do povo pelo futebol. Brasil – For the Love é um passeio por quadras, praias e, claro, favelas, onde a bola rola o tempo inteiro.

Como bem observa o texto na Adweek, a GoPro manda muito bem ao escolher um caminho diferente de outras marcas, que optam por rostos conhecidos de personalidades esportivas, e dar um destaque maior para os anônimos. Por outro lado, pra gente que é brasileiro, não parece ter muita novidade em termos das locações escolhidas.

De qualquer maneira, é sempre legal ver os vídeos produzidos pela GoPro.

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(TrendHunter.com) It’s not uncommon to have real-world cars mimicked in video games, but the Volkswagen Roadster Vision Gran Turismo is different in that it was actually designed for Playstation 3’s Gran…

Miami stumbled in Game 3 of the NBA Finals, but a Native American tribe turned up the heat. The Yocha Dehe Wintun Nation of California ran a 60-second spot protesting the Washington Redskins nickname during Tuesday’s game—a cutdown of the two-minute version below, which broke online just before the Super Bowl.

In the spot, a narrator lists many of the ways Native Americans describe themselves. These include “proud,” “forgotten,” “Indian,” “indomitable,” “survivor” and “patriot.” In the end, we’re told, “Native Americans call themselves many things. The one thing they don’t …” and a shot of the Redskins helmet fills the screen.

The commercial aired Tuesday in Chicago, Dallas, Los Angeles, New York, Sacramento, San Francisco and, of course, Washington, D.C. The tribe ran the same spot in Miami during Game 2 on Sunday.

Last year, the Oneida Nation produced a series of pointed, high-profile radio ads on the subject, and the timing of the Yocha Dehe Wintun TV buy, against the backdrop of the Donald Sterling racism scandal, adds significant fuel to the fire.

You know what else Native Americans are? Media savvy, and skillful at playing the PR game. Redskins owner Dan Snyder, who famously told USA Today he’d never change the name—”NEVER. You can use caps”—looks more tone-deaf, mean-spirited and, in the eyes of some, flat-out racist the longer he holds the line. A Redskins rep declined to comment for this post, but Snyder has steadfastly maintained the name is not offensive but a badge of honor, and respectful of Native Americans.

Even if that’s what Snyder and many die-hard fans truly believe, bad feelings will fester the longer this drags on. With each NFL season, we’ll get more parking-lot protests at Redskins games, more commentators parsing the controversy on halftime shows and more indignant sports columnists who refer to the club as the R*dskins or “The Washington Football Team.”

Ultimately, Snyder will be remembered as the villain, a guy who fumbled an opportunity to stand up for change and perhaps ignite the passions of a whole new generation—a legacy he could have been proud of.

Category: Up Your Game
Summary: Is a rant about the term “email blast” really necessary? I think so. That name for email campaigns has been in use for far too long and should be put to rest. It has no place in today’s email world of sophisticated software.