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May 21

Lily Allen e Yalin atacam de cupidos em curtas da Cornetto

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A marca de sorvetes Cornetto resolveu retomar a série de curtas Cupidity, contando histórias focadas no amor adolescente, desta vez com a participação dos cantores Lily Allen, Yalin e t.A.t.U. e do ator José Maria de Tavira, que atacam de cupidos para dar um empurrãozinho para alguns jovens apaixonados.

São sete filmes lançados, entre eles 40 Love, Shadow Dancer, Love Ride, Drawings & Dreams, The Oasis, Together Apart e Celebrate todos eles com criação da Mofilm.

Produção acertada, com histórias fofas e envolventes. Em inglês, sem legendas em português.

Post originalmente publicado no Brainstorm #9
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May 21

New Lemonhead Guy, Mega M&M’s: Get a Look Inside the Annual Candy Show

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The annual Sweets & Snacks Expo is a rite of spring in Chicago as reliable as the sailboats returning to Lake Michigan. Hundreds of candy marketers and wholesalers from across the world faithfully converge at McCormick Place convention center for a three-day show that seems to grow bigger each year.

As this year’s event began on Tuesday, everyone had a reason to have a little pep in their step, and not just because of the sugary free samples. It’s because the $33.6 billion confectionery industry continues to outperform.

Sales jumped 2.3% last year, which is more than the 1.6% gain posted by all consumer packaged goods, said Larry Levin, a packaged-goods expert and exec VP at research firm IRI Worldwide, at the expo’s kickoff presentation. Snacks, meanwhile, grew 4.5%, he added. “That’s really fantastic in a time when consumers are tested for how much money they can spend,” he said.

Continue reading at AdAge.com

May 21

Automation: History Repeating Itselfin a Good Way

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1913. 1943. 1963. 2013. What do these years have in common? Aside from ending in the number three, these years all marked the dawn of a new era, one that ushered in a new

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wave of automation in society.

Let’s start with the most recent: 2013. This is the year that automated buying in mobile advertising first took-off. The devices’ size, personal nature, and on-the-go connectivity make it one of the most disruptive and innovative mediums to keep consumers engaged and connected with places, moments, and brands. Consumers’ constant interaction and brands’ innate need to engage at scale perfectly set the stage for automated buying and selling of advertisements over any type of device.

But this is just an evolution in a long line of automating very important tasks.

Continue reading at AdAge.com

May 21

Lytro Illum: Living pictures

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Production: Greenlight Studios
Director: Grant James
President / Executive Producer: Dominic Sandifer
Executive Creative Director: Nick Davidge
Content Strategy: Steve Bender
Producers: Linda Hardwick, Maresa Wickham
Photographers: Roman Leo, Brian Nevins, Lori Nix, Kyle Thompson, Anna Webber
Art Director: Meaghan O’Keefe
Editorial: Mac Hanson
Music supervisor: Enrique Paris
Production Sound: Michael Miramontes, Michael Guggino
Post Production Sound Mixer: Leo Leoni
Account Director: Eric Block

May 21

The Coca-Cola Company: Coca-Bola

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Advertising School: Miami Ad School, Mexico City, México
Creative Director / Copywriter: Fernando Carrión
Art Director: Rodrigo Bistene
Published: October 2013

May 21

Dorina Nowill Foundation for the Blind: The Blind Book

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Advertising Agency: DM9Sul, Brazil
CEO: Márcio Callage
Creation Vice-President: Marco Bezerra
Associate Creative Directors: Everton Behenck, Rodrigo Pereira
Head of Art: João Pedro Vargas
Creatives: André Blanco, Rogério Chaves, Gustavo Bilésimo
Customer Service Director: Cláudia Schneider
Customer Service: Cecilia Martines
Media Director: Silvio Calissi
Media: Renata Schenkel, Milena Bitencourt
Content Production: Anna Martha Silveira, Thais Sardá
PR: Mariella Taniguchi, Bruna Lauermann
Audiovisual Production: Elisa Celia, Marcelo Stifelman
Digital Production: Daniel Vettorazi, Vinícius Mutterle
Website: Matheus Kramer
Graphic Producers: Débora Roth, Mariene Braga, Taisa Rosa
Illustration: João Azeitona, Mariana Valente
3D: Ricardo Rocha
Final Art: Anelise Gomes, Karoline Nunes
Revision: Cecilia Santoli
Graphic Material: Cartonaria / Stilgraf
RTVC: Thiago Vanigli and Bernardo Silva
Film Director: Marcelo Stifelman
Producer of the film: Tape Motion
Audio Producer: Coletivo 433
Voiceover: Loop Reclame

May 21

Maes da Se: Missing Person Picture Frames

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Advertising Agency: Artplan, São Paulo, Brazil
Chief Creative Officer: Roberto Vilhena
Creative Director: Rodrigo Moraes
Art Director: Diogo Barbosa
Copywriter: Tiago Trindade
Photographer: Gabriel Bittencourt
Additional Credits: Vivian Thomaz, Bruno Werner, Atakk, Goodimage
Published: March 2014

May 21

Kafa Lebanon: Driving Change – A very disturbing taxi ride

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Media, Promo, PR, Online, Mobile
Kafa Lebanon

In order to encourage more women in Lebanon to speak up against domestic violence, OgilvyOne Dubai, with the support of Kafa, conducted a social experiment inside a women’s only taxi and created an online video.

Advertising Agency:Memac Ogilvy & Mather, Dubai, United Arab Emirates
Regional Director:Nabil Moutran
Creative Director:Sally Tambourgi
Art Director:Nadine Hallak
English Copywriter:Dylan Kidson
Arabic Copywriter:Maya Elkai
Account Supervisor:Carina Aoun
PR Account Executive:Sophie Wordley
Producers:Amin Soltani, Carmel Missilmany
Director:Emile Slailaty
Production House:Déja Vu Dubai
Editor:Souheil Zahreddine

May 21

Audi Brazil: Instant Valuation Billboard

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Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
General Creative Director: Luiz Sanches
Creative Directors: Bruno Prosperi, Renato Simoes
Digital Creative Directors: Luciana Haguiara, Sandro Rosa
Creatives: Andre Sallowicz, Dudu Barcelos, Isabela Albero, Filipe Medici
Programming: Cricket Design
RTVC: Vera Jacinto, Rafael Motta, Diego Villas Bôas
Project Manager: Gláucia Fortes
Producer: Fuego
Digital Production Director: Fernando Boniotti
Account Executives: Fernanda Antonelli, Pedro Franco, Isabela Filippi
Media: Flavio De Pauw, Isabela Albero, Renan Magri
Published: April 2014

May 21

WIND Mobile: Both

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Advertising Agency: MacLaren McCann, Toronto, Canada
Executive Creative Directors: Sean Davison, Mike Halminen
Group Creative Director / Art Director: Frank Lepre
Group Creative Director / Copywriter: Chris Munnik
Agency Producer: Revital Grunberg
Director: Jesper Hiro
DP: Carlos Veron
Production Company: Industry Films
Editor: Ross Birchall / Saints Editorial
Music / Sound: Vapor
Account Group: Robin Gorman, John Killam, Caitlin McKay
Published: May 2014

May 21

Na Austrália, Unicef lembra o verdadeiro valor de 5 centavos

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Para muitas pessoas, uma moeda de 5 centavos é inútil, enquanto para a Unicef na Austrália, pode fazer a diferença na vida de incontáveis pessoas. É aí que entra a campanha criada pela Iris Worldwide de Sydney, para divulgar localmente o programa Change for Good, enumerando tudo o que é possível ser feito.

O que chama a atenção neste filme é a beleza de ver as moedas transformando vidas, de uma maneira sutil e ao mesmo tempo emocionante.

Post originalmente publicado no Brainstorm #9
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May 21

Mojave Movie Locations

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Le photographe Joe Reifer basé à San Francisco s’aventure dans le désert des Mojaves pour nous dévoiler des clichés de toute beauté de divers lieux abandonnés. Des couleurs et une lumière splendides, qui embellit même des bâtiments délaissés de tous. Plus de détails dans l’article.

May 21

Robinsons-owner Britvic hires TH_NK in digital UK pitch

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Britvic, the owner

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of the Robinsons, J2O and Tango drinks brands, has appointed TH_NK as its lead digital agency after a six-way pitch.

May 21

Psychodog: The first shoe line inspired by dogs

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Advertising Agency: Addict-tiltan, Haifa, Israel
Executive Creative Director: Oren Meir
Digital Creative Director: Ohad Tsaroom
Art Director: Keren Beitelman
Account manager: Merav Goren
Producer: Lea Shemesh
Photographer: Alon Meir
Production: Nabil Abud

May 21

Modern Music School: Tool cabinet

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Did the old tool cabinet ever offer you a record deal? Get out of the garage. Get into Modern Music School.

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Art Director: Maja Grundwald
Copywriter: Katharina Merhaut
Illustrator: Sophia Halamoda
Chief Creative Officer: Ralf Heuel
Group Creative Director: Timm Weber
Creative Directors: Norman Scholl, Florian Kitzing
Account Executive: Julia Wilhelm
Published: April 2014

May 21

Modern Music School: Grill

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Did the grill ever want to have your baby? Get out of the garage. Get into Modern Music School.

May 21

Modern Music School: Spider

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Have you ever heard a spider clap? Get out of the garage. Get into Modern Music School.

May 21

Sand Paintings by Andres Amador

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Voici l’artiste Andres Amador, qui imagine de magnifiques oeuvres pas comme les autres : des peintures de sable. L’artiste utilise les zones vierges de la plage en guise de toile et un râteau pour créer chacune de ces œuvres. L’artiste utilise les plages du monde entier, et s’inspire directement des dons de la nature.

May 21

Talidat: Pig

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Don’t let it come up again.

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Art Director: Matthias Preuß
Copywriter: Jakob Eckstein
Illustrator: Therese Larsson
Chief Creative Officer: Ralf Heuel
Group Creative Director: Timm Weber
Creative Directors: Chistoph Stricker, Constantin Sossidi
Art Buying: Indra Hohns
Account Executives: Martina Thalhammer, Mathias von Stein

May 21

Talidat: Cow

Posted in: Uncategorized

Don’t let it come up again.

Hasta La Creative!

Lily Allen e Yalin atacam de cupidos em curtas da Cornetto

New Lemonhead Guy, Mega M&M’s: Get a Look Inside the Annual Candy Show

Automation: History Repeating Itselfin a Good Way

Lytro Illum: Living pictures

The Coca-Cola Company: Coca-Bola

Dorina Nowill Foundation for the Blind: The Blind Book

Maes da Se: Missing Person Picture Frames

Kafa Lebanon: Driving Change – A very disturbing taxi ride

Audi Brazil: Instant Valuation Billboard

WIND Mobile: Both

Na Austrália, Unicef lembra o verdadeiro valor de 5 centavos

Mojave Movie Locations

Robinsons-owner Britvic hires TH_NK in digital UK pitch

Psychodog: The first shoe line inspired by dogs

Modern Music School: Tool cabinet

Modern Music School: Grill

Modern Music School: Spider

Sand Paintings by Andres Amador

Talidat: Pig

Talidat: Cow

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