Mother Fucking Dalle

« Mother Fucking Dalle » est un projet d’animation extrêmement bien exécuté et réalisé par SOUVIENS TEN-ZAN. Sur une très bonne musique de Mothas la Mascarade (ft. Tonio, Lomepal & Georgio) – « Good Time », nous suivons deux hommes cagoulés errant dans un univers rural singulier et plein d’imagination.

SOUVIENS TEN-ZAN est composé d’Arthus Pilorget, Pierre Pinon, Johan Ravit, Valentin Stoll, Arnaud Tribout, Vincent Tsui, Caroline Cherrier et Hugues Opter. Sound design de Martin Pinon.

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Honda: Isn't having both better, 1

Performance Meets Efficiency.

Advertising Agency: mcgarrybowen London, London, UK
Creative Directors: Angus Macadam, Paul Jordan
Art Director: Remco Graham
Copywriter: Richard Holmes
Design Director: Jim Bletas
Designer: Fabio Antinori
Planner: Kevin Chesters
Published: May 2014

Honda: Isn't having both better, 2

Performance Meets Efficiency.

Advertising Agency: mcgarrybowen London, London, UK
Creative Directors: Angus Macadam, Paul Jordan
Art Director: Remco Graham
Copywriter: Richard Holmes
Design Director: Jim Bletas
Designer: Fabio Antinori
Planner: Kevin Chesters
Published: May 2014

Honda: Isn't having both better, 3

Performance Meets Efficiency.

Advertising Agency: mcgarrybowen London, London, UK
Creative Directors: Angus Macadam, Paul Jordan
Art Director: Remco Graham
Copywriter: Richard Holmes
Design Director: Jim Bletas
Designer: Fabio Antinori
Planner: Kevin Chesters
Published: May 2014

Foundation Animal in the Law: Animal judges, 1

People who abuse animals deserve a tough judge.

Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative Directors: Markus Ruf, Danielle Lanz
Art Director: Isabelle Hauser
Copywriter: Markus Ruf
Photographer: Staudinger + Franke

Foundation Animal in the Law: Animal judges, 2

People who abuse animals deserve a tough judge.

Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative Directors: Markus Ruf, Danielle Lanz
Art Director: Isabelle Hauser
Copywriter: Markus Ruf
Photographer: Staudinger + Franke

Foundation Animal in the Law: Animal judges, 3

People who abuse animals deserve a tough judge.

Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative Directors: Markus Ruf, Danielle Lanz
Art Director: Isabelle Hauser
Copywriter: Markus Ruf
Photographer: Staudinger + Franke

Bergqvist Shoes: We love shoes, 1

Fall in love with the new spring arrivals.

Advertising Agency: Spenat, Karlstad, Sweden
Art Director: Erik Nilsson
Copywriter: Mats Åstrand
Photographer: Daniel Dahlgren
Published: May 2014

Bergqvist Shoes: We love shoes, 2

Fall in love with the new spring arrivals.

Advertising Agency: Spenat, Karlstad, Sweden
Art Director: Erik Nilsson
Copywriter: Mats Åstrand
Photographer: Daniel Dahlgren
Published: May 2014

TBWAChiatDay Taps Messi, Kanye for Adidas

TBWAChiatDay have launched the “All In Or Nothing” World Cup campaign for Adidas — the biggest in the company’s history, according to The Guardian — with a spot starring superstar Lionel Messi and featuring a previously unreleased track from ubiquitous narcissist (and latest Kim Kardashian husband) Kanye West called “God Level.”

The 60-second spot, entitled “The Dream,” takes a look inside the dreams of the Argentinian forward. In a rapid-pace montage, we see in-game footage of Messi (among other stars) interspersed with practice/workout scenes and some more surreal elements (such as German star Bastian Schweinsteiger practicing in a very Game of Thrones-esque frozen forest). Director Fernando Meirelles (City of God) builds towards a mood of anxious anticipation, undoubtedly echoing the feelings of Messi and other World Cup athletes who know that nothing less than perfection will give their team a chance at the Cup. At its conclusion, the spot asks viewers to choose between “all in” or “nothing” with corresponding landing sites.

“Giving anything less than everything will not win the World Cup,”global brand marketing director for Adidas football Tom Ramsden told The Guardian. “We are incredibly proud of this film and the entire ‘all in or nothing’ campaign.”

The Adidas campaign comes considerably later than rival Nike’s World Cup campaign from W+K, which we covered last month. The brand announced a tie-in with rapper Kanye West back in December, but kept the details of the collaboration a secret until the campaign’s launch.

New Career Opportunities Daily: The best jobs in media.

Sexy Breast Feeding Campiagn Slammed As 'Too Sexy' by Sexy Model in the Sexy Ad

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So there’s a pro-breastfeeding ad campaign in Mexico that’s got people’s panties in a bunch. And rightfully so. According to the campaign, the only people who breastfeed in Mexico and light-skinned hotties with perfect figures without an ounce of fat on their bodies.

And that’s not all. Apparently, one of the models in the ad, Camila Sodi, was outraged because her likeness was used in the campaign without her permission. While she initially riled her followers on Twitter by saying she didn’t want to be associated with the breastfeeding campaign and that she thought it was in bad taste, she later clarified she supports the cause but did not authorize the final artwork.

The ads show topless models with a banner across their breasts which reads, “Don’t give them your back, give them your breast.”

The ad was also slammed for not addressing other issues behind the low Mexican breastfeeding rate such as lack of proper nutrition, adequate maternity leave and lack of ability to breastfeed at work.

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ICYMI: Read This Breathtakingly Harsh, Funny NYT Auto Review


If you’re not like me, you probably weren’t reading the Automobiles section of Sunday’s New York Times over the holiday weekend. (Hopefully you were actually using your own automobile for a little escape.) But since I am me — i.e., a carless Manhattanite who takes perverse, vicarious pleasure in reading automotive coverage — I hereby present to you an ICYMI link to what is the harshest, funniest Times car review I’ve seen in ages.

The Times has a reputation for a certain swaggering fearlessness in its test drives — remember the Times vs. Tesla battle from last year? — but John Pearley Huffman’s review of the 2014 Mitsubishi Mirage is something else entirely. For starters, there’s the headline — “It’s Cheap, but Is It Overpriced?” (that’s a rhetorical question) — and then this first paragraph:

“Low expectations don’t guarantee happiness, but at least there isn’t much disappointment. The reborn Mitsubishi Mirage lowers expectations, strangles them and buries their remains in a deep unmarked grave. If this car wasn’t disappointing, it wouldn’t be anything at all.”

Continue reading at AdAge.com

The Millennial Absolution

Something that hasn’t happened yet.

From Adbusters #113: Blueprint for a New World, Part 2: Eco


Photos by Asger Carlson

My entire generation is traumatised by something that hasn’t happened yet.

Shaking and sleeplessness, self-immolating alcoholism, fits of violent rage and sobbing breakdowns, weeks of self-imposed seclusion, an epidemic of anxiety. Generation Todestrieb. The accusatory inner voice that used to constantly seek out our weaknesses and insecurities doesn’t even have to bother anymore. It just screams its wordless rage directly into our stream of thought, knowing that we know exactly what it means. We have all the symptoms of post-traumatic stress, except that for many of us there’s no primal fracture, no repressed event. What’s tormenting us is the future, or rather the lack of a future. Now that the myth of human progress has been gently euthanised, the only thing facing us is catastrophe. We’re standing on a cliffside, so close to the edge that the angle of its descent isn’t even visible. There’s just a blank and distant sea.

Days thud past like slats on a railway line, their rhythm producing only a jolting queasiness. They’re not hard to fill. Aside from the ego-dystonicity of l’héautontimorouménos [the Self-Tormentor], which is quite time-consuming all by itself, I tend to find myself wasting a few hours on a couple of Nouvelle Vague films. Sad men and self-destructive women fuck, kill cops, smoke cigarettes, and feel nothing — and I’m always left with a strange kind of jealousy, as if an impeccably cut charcoal-grey suit and an Erik Satie soundtrack could lend my unhappiness some kind of significance. Or I’ll watch Hollywood blockbusters online, pirated cam versions filmed in a cinema somewhere in the Russian provinces. I prefer them. It’s not low quality, it’s high aesthetics. Action is flattened, motion is shaky, the multi-million dollar digital effects spectacle is reduced to a chaotic blur, an intricate mess of abstract patterns rising from the darkness of the screen; the whole thing starts to look like an overblown tribute to German Expressionism. All this is punctuated by occasional twelve-hour binges, expensive drinks and gambling, until I emerge somewhere near the embankment some time after dawn and idly consider throwing myself in the Thames. It’s not too bad.

It’s us millennials — the generation born after the early 1980s — who carry the brunt of the ongoing anxiety epidemic. It’s not hard to see why. We’re the inheritors of an economic crisis that is starting to seem less and less like a genuine collapse and more and more like a cover for wholesale pillage on the part of the ultra rich, a planet that’s slowly choking to death in its own farts, a society steadily reverting to the age-old division between the smugly monied and the shambling cap-in-hand peons. It’s there in our popular entertainment: we don’t expect glittering crystal cities, however dystopian, what we expect is a future of zombie hordes and mud-caked poverty.

Sam Kriss is a writer and dilettante surviving in London. This article is an excerpt from What the radical left can learn from One Direction.

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Pixels of Paradise: Image & Belief (Part 1)

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This year, BIP2014, the 9th International Biennial of Photography and Visual Arts in Liège, looks at the ambiguous relationship between images and belief. Image seduce, persuade, deceive and lie. And even if we are used to seeing images (and their meaning) being modified and manipulated, we still want to believe that what is under our eyes is The Truth, The Whole Truth, and Nothing But The Truth continue

Mundane Fine Art Ads – Espace Culturel's Ads Infuse Mundane Life with Culture (GALLERY)

(TrendHunter.com) When looking at incredible works of fine art, it can be pretty easy to forget that they’re often depictions of real people who lived real lives—but these Espace Culturel ads snap you out of…

Tennent's· – Kim K Bargain Lover – (2014) :60 (UK)

Tennent's· - Kim K Bargain Lover - (2014) :60 (UK)

In this – rather hilarious – Scottish dub of an interview with Kim K in her closet, we find a bizarro world where she buys everything at Oxfam and charity shops, if she isn’t just finding fashionable scarves on the ground. This is an ad for Tennent’s new drink Lemon T.

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Commercials: 

Neutrogena "Use Cloudscreen" (2014) 1:20 (Belgium)

Sometimes all it stakes is a really simple solution to an idea. Neutrogena wanted people to know that just because they can’t see the sun it doesn’t mean the UV rays aren’t harmful. So rather than over-explain it, they changed their packaging to read “Cloudscreen.”

Country: 

Commercials: 

Les Chatons d'Or: Scratch, 1

The kittens will surprise you.
The 2014 Edition. More innovative. More committed. More ambitious. The ideas festival that makes ideas move forward.

Advertising Agency: Today, Paris, France
Creative Director / Copywriter: Baptiste Thiery
Art Director: Arnaud Taussac
Photographer: Chloé Jacquet
Published: May 2014

Les Chatons d'Or: Scratch, 2

The kittens will surprise you.
The 2014 Edition. More innovative. More committed. More ambitious. The ideas festival that makes ideas move forward.

Advertising Agency: Today, Paris, France
Creative Director / Copywriter: Baptiste Thiery
Art Director: Arnaud Taussac
Photographer: Chloé Jacquet
Published: May 2014

Les Chatons d'Or: Scratch, 3

The kittens will surprise you.
The 2014 Edition. More innovative. More committed. More ambitious. The ideas festival that makes ideas move forward.

Advertising Agency: Today, Paris, France
Creative Director / Copywriter: Baptiste Thiery
Art Director: Arnaud Taussac
Photographer: Chloé Jacquet
Published: May 2014