May
01
Godrej Security Solutions: Burglars, 1
Posted in: Uncategorized
As they evolve, so do we.
Advertising Agency: JWT, Gurgaon, India
Art Director / Illustrator: Nishit Shankar
Copywriters: Monish Gupta, Nishit Shankar
May
01
Self-Pumping Bicycles – The Inflator Bicycle Makes It So You’ll Never Have a Flat Tire Again (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Inflator bicycle is something that is getting rid of a problem that has plagued all cyclists since bikes were created. What does one do when they have a flat tire and they aren’t carrying…
May
01
Coca-Cola cria máquina de fliperama ativada por garrafas vazias
Posted in: UncategorizedA Coca-Cola tem alcançado resultados muito bacanas com suas “máquinas de felicidade”, seja pedindo abraços ou ainda unindo Índia e Paquistão, mas sempre focando em fazer a diferença na vida das pessoas, de alguma maneira. A Happiness Arcade não é diferente. Criada em Bangladesh pela Grey de Dhaka, a máquina de fliperama só pode ser ativada por garrafas vazias.
A ideia é mostrar a importância da reciclagem – em um país em que as pessoas parecem não se importar muito com o assunto. A saída encontrada, então, foi transformar o hábito de reciclar em algo divertido, como um jogo ao estilo do clássico Pong. 
Post originalmente publicado no Brainstorm #9
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May
01
In Golf Digest’s Bid for Younger Readers, It’s Less Faldo, More Fallon
Posted in: UncategorizedWith players waning, the tradition-rich magazine’s new issue covers topics including Jimmy Fallon, golf cart sound systems and smoking marijuana on the course.
May
01
Look Who Stole the Show at YouTube’s Upfront (It Wasn’t Pharrell)
Posted in: Uncategorized
“They’re not letting anyone else in!”
The besotted line of mostly tween girls and their mothers appeared to take that news as unreliable and decided to stick it out, despite a drenching cold rain blowing sideways on 34th Street.
This is not the usual crowd for a NewFront, upfront or any other spring ad sales ritual, but this is what went down before (and likely during) YouTube’s show Wednesday night at the Theater at Madison Square Garden.
May
01
Viacom buys Channel 5 for £450 million
Posted in: UncategorizedViacom has agreed to buy Channel 5 from Northern & Shell for £450 million, four and a half times what the latter bought it for in 2010.
May
01
Is the world of digital payments edging closer to The Google Bank or Royal Bank of Apple?
Posted in: UncategorizedLike the dinosaurs, banks are heading towards extinction, and despite the launch of PayM this week, they need to shape up or be shipped out by the likes of Google and Apple, writes Dave Wallace, global chief executive of HeathWallace.
May
01
320 Licht Installation by Urbanscreen
Posted in: UncategorizedL’installation le « 320 Licht » de Urbanscreen utilise la beauté d’une Gazomètre de Oberhausen en Allemagne comme point de départ pour un rendu artistique fascinant à l’aide de jeux de lumières et de formes. Dans un rayon de 320 degrés : motifs graphiques grandissent et se développent sur ??les parois intérieures de la Gazomètre.
May
01
UTEC Follows Up Billboard That Created Drinking Water With One That Cleans the Air
Posted in: Uncategorized
Peru is in the middle of a construction boom that generates a lot of unhealthy pollution. Peruvian engineering university UTEC and its ad agency, FCB Mayo, decided to create an air-purifying billboard designed to mitigate the environmental damage the school causes as it builds a new campus.
The billboard has the added advantage of promoting the new campus, boosted by the claim that the school will help students learn how to do things like create billboards that filter about 100,000 cubic meters of clean air a day, reaching as far as five blocks away and equivalent to what some 1,200 trees would do.
The environmentally friendly campaign is part of a tried-and-true strategy for UTEC and FCB Mayo. Last year they famously created a billboard that helped address a rainfall shortage in Lima by converting atmospheric humidity into clean drinking water. (That work earned numerous accolades, including Adweek's Isaac Gravity Award and a gold Lion in Outdoor at Cannes.)
The new one is a welcome follow-up, possibly even more powerful—though perhaps less so—as it addresses a problem the school helped create. In fact, the thing that may be most wrong with it is that it makes every other billboard in the world look bad by comparison.
Credits below.
CREDITS
Client: UTEC
Managing Directors: Carlos Heeren, Jessica Rúas
Marketing Supervisor: Denise Dianderas
Agency: FCB Mayo
Chief Creative Officer: Humberto Polar
Creative Director: Juan Donalisio
Copywriters: Rafael García, Renato Farfán
Art Director: Keni Mezarina
Account Director: Valeria Malone Lo Presti
Production Team: Geoffrey Yahya, Juan Pablo Ezeta, Rodrigo Tovar
Media: BPN/Media Connection
General Manager: Gloria Herrera
Media Planners: Rafael Gutiérrez, Jessica Arizmendi
Plan B (Case Study Video)
Design Director: Kurt Gastulo
Editor: Alex Ocaña
La Sonora
Audio Producers: Alonso Del Carpio, Willy Wong
All Awards (Case consultant)
Senior Consultant: Juan Christmann
May
01
Watch: King of Shaves’ Will King gives impromptu shave to Direct Line Group marketer
Posted in: UncategorizedKing of Shaves’ founder Will King is known for being a passionate advocate of his products – but few would expect him to go to the length of giving a spontaneous demonstration of the brand’s latest razor in a restaurant.
May
01
Paintings by Max Fesl
Posted in: UncategorizedLe peintre allemand Max Fesl créer des portraits pour le moins originaux puisqu’il laisse couler des gouttes de peintures sur les visages de ces modèles. L’artiste travaille sur des combinaisons expressives de couleurs qui rendent ses œuvres tout à fait uniques. Plus de détails dans la suite de l’article.
May
01
Intimate Bedroom Photographs – The ‘Hopper Meditations’ Series is Inspired by Painter Edward Hopper (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) ‘Hopper Meditations’ is a series of digitally manipulated photographs of intimate bedroom scenes, the visual elements of which
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are inspired by the works of the great American painter Edward…
May
01
McDonald’s Is Marketer of the Year at AHAA’s Hispanic Conference
Posted in: Uncategorized
McDonald’s executives are used to other marketers asking them for tips on how to do multicultural marketing better.
Alma; Adam Salgado, McDonald’s; Luis Miguel Messianu, Alma; Priscila Aviles Jamison, and Patricia Diaz from McDonald’s.” class=”medium” credit=”” image=”http://%%img_server%%/images/bin/image/medium/mcdonalds_marketeroftheyear_ahaaconference2014.jpg” url=”” />
The company’s role as the gold standard for marketing to ethnic consumers was recognized this week when the fast-feeder was named Marketer of the Year at the annual conference in Miami of AHAA: The Voice of Hispanic Marketing. (The first winner, last year, was Walmart).
May
01
‘Don’t wait for ROI, just get on with it’ says William Hill’s CMO
Posted in: UncategorizedKristof Fahy, the chief marketing officer at William Hill, reckons marketers should stop obsessing over ROI and, instead, trust their intuition.
May
01
Playful Office Designs – D/DOCK’s Design for Google’s Amsterdam Office Lauds Dutch Culture (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Dutch design firm D/DOCK created this incredibly well-designed office for Google in Amsterdam. Google is known for its innovative office designs that give employees plenty of opportunities for…
May
01
Halfords tells people to ‘Keep on Rollin’ in latest marketing push
Posted in: UncategorizedHalfords has launched a marketing strategy focusing on the UK’s love of driving and cycling as it seeks to position itself as a retailer that aids consumers’ passions for the open road.
May
01
Robotic Wheelchair Beds – This Service Robot Makes Wheelchair-Bound Patients’ Lives Easier (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Resyone robotic wheelchair-bed hybrid by Panasonic is the first robotic device to be certified ISO13482-compliant, the new global safety standard for service robots.
The Resyone blends an…
May
01
Coke Launches Socially Responsible Water Brand in China
Posted in: Uncategorized
The brand is targeting Chinese millennials because they’re more vocal about social and environmental issues than previous generations, Mr. Thakar said.
They’re “proud of being part of solving social issues — they may not be very active, maybe not going out and planting trees and hugging trees and those kinds of things, but they see pollution and other issues and immediately chat about them on Weibo,” he said.
The brand will also involve a wearable tech component in several months, but Coke is keeping quiet on details for now.
May
01
Hottest virals: Nike Football’s new #riskeverything film, plus Red Bull and Cat
Posted in: UncategorizedThe latest viral ads from Nike, Red Bull and Cat.
May
01
Helen Buck named business development director at Sainsbury’s
Posted in: UncategorizedSainsbury’s has appointed former marketer Helen Buck as the supermarket’s business development director, in an internal management shake-up in preparation for chief executive Justin King’s departure.
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