Staedtler: Killer

If a part is deleted, the story changes.

Advertising Agency: Ideas MCW, San José, Costa Rica
Creative Director: Paulo Chacón
Copywriter: Fabio García
Production: Bushido audio productions
Published: April 2014

Staedtler: Police

If a part is deleted, the story changes.

Advertising Agency: Ideas MCW, San José, Costa Rica
Creative Director: Paulo Chacón
Copywriter: Fabio García
Production: Bushido audio productions
Published: April 2014

McDonald’s: Double joy

Advertising Agency: Active Media Innovations, India

Lego: The Awesome Alliance

Advertising Agency: Konstellation, Denmark

Monochromatic Mountains Series

Le photographe polonais Jakub Polomski a fait une série intitulée « Mondor 2.0 », dans laquelle il prend des photos de paysages et essentiellement de montagnes et de ciels ennuagés en monochrome, avec des nuances de gris, de noir et de blanc. Sa série complète est à découvrir dans la suite.

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Siberalem: Hug

Advertising Agency: McCann, Istanbul, Turkey
Chief Creative Officer: U?ur Çak?r
Creative Director: Cihan Kavakl?p?nar
Art Directors: Selen Sar?, Tu?ba Özcan
Copywriter: Asl? Topçu
Client Services: Özlem Milor, Elif K?r
Photographer: Selin Sar?
Retoucher: Selin Sar?
Print Production: SSStudio
Published: April 2014

Siberalem: Bootie

Advertising Agency: McCann, Istanbul, Turkey
Chief Creative Officer: U?ur Çak?r
Creative Director: Cihan Kavakl?p?nar
Art Directors: Selen Sar?, Tu?ba Özcan
Copywriter: Asl? Topçu
Client Services: Özlem Milor, Elif K?r
Photographer: Selin Sar?
Retoucher: Selin Sar?
Print Production: SSStudio
Published: April 2014

MKG Promotes Bussan to Managing Director

MKG_HEADSHOTS_TRACY BUSSAN_WEBExperiential marketing/social/branding agency MKG promoted Tracy Bussan to Managing Director of its New York office, effective immediately, as part of the agency’s ongoing expansion.

Prior to joining MKG as Director of Client Services in 2013, Bussan served as SVP at Leo Burnett, where she managed the Chobani and Kellogg’s accounts. At MKG, she has led accounts including Delta, Heineken and JP Morgan Chase.

In her new role, Bussan will report directly to agency President and founder Maneesh K. Goyal, who says:

“Tracy is known throughout the agency for her collaborative spirit, positive outlook and a great eye for innovative creative work that is strategically grounded. “

Account Director Ruth Heronemus will fill Bussan’s previous position.

New Career Opportunities Daily: The best jobs in media.

Videofutur: Price

The best of film and TV, now cheaper.

Advertising Agency: Babel, France
Account managers: Guillaume Lefevre-Daly, Jérôme Burlet
Creative Director: Paul Wauters
Copywriter: Jean Desportes
Art Directors: Viken Guzel, Matthieu Poli
Producer: Jeanne Halfon

Videofutur: Size

The best of film and TV, now in a tiny box.

Advertising Agency: Babel, France
Account managers: Guillaume Lefevre-Daly, Jérôme Burlet
Creative Director: Paul Wauters
Copywriter: Jean Desportes
Art Directors: Viken Guzel, Matthieu Poli
Producer: Jeanne Halfon

Videofutur: Obligations

The best of film and TV, now without obligations.

Advertising Agency: Babel, France
Account managers: Guillaume Lefevre-Daly, Jérôme Burlet
Creative Director: Paul Wauters
Copywriter: Jean Desportes
Art Directors: Viken Guzel, Matthieu Poli
Producer: Jeanne Halfon

Duracell: Game

Game’s never over.

Advertising Agency: Grey, Istanbul, Turkey
Creative Directors: Engin Kafadar, Erdinç Mutlu
Art Directors: Fatih Mehmet Y?lmaz, Tolga Özbak?r
Copywriter:Özlem Küçüky?lmaz
Illustrator: Fatih Mehmet Y?lmaz
Client Services: Elsa Altaras Nasi, Sena Akyürekli

Pom Wonderful Wrote This Inspired Letter to John Oliver After He Called It ‘Dog Juice’

John Oliver clearly wasn't out to make marketing friends when his show Last Week Tonight debuted on HBO last month. In addition to bashing the Cover Oregon ads by Portland agency North, Oliver also dismissed Pom Wonderful as snake oil and suggested putting stickers on Pom's juice bottles saying it contains dogs.

While North replied with a vehemently defensive blog post, the pomegranate juice maker took a different route. On Sunday night's episode, Oliver read a lengthy letter from Pom, which also sent the host a refrigerator and several cases of the drink.

The strangely stilted letter ("We like to think we're able to take a joke. It was very funny. We laughed hard") definitely accomplished its goal, getting Oliver to give the brand a bit of a fairer shake (though not quite a free pass).

If nothing else, it's good to know Pom hasn't totally dismissed the idea of a pomegranate enema.




Bits Blog: Six Seconds of Loopy Creativity, and Millions of Fans

Twitter’s Vine app, with its ultrashort, chaotic videos of funny faces, dance steps and stunts, has been finding a bigger audience.



Borjomi: New York

Our message to the world.

Borjomi is the only brand Georgia is famous for. Exported to a number of countries, this miraculous drink is the nation’s true ambassador. International fame makes the water inside the iconic bottle our loudest message to the world. That’s exactly what we wanted to remind the Georgian audience about. So we transformed the Borjomi bottle into a canvas to show all the major cities where Borjomi is sold.

Advertising Agency: Leavingstone, Tbilisi, Georgia
Creative Director: Levan Lepsveridze
Art Director: Beso Kavelashvili
Copywriter: Giorgi Avaliani
Retoucher: Beso Kavelashvili
Photographer: Kikala Studio
Concept Artist: Nutsa Avaliani
Managing Partner: Giorgi Burchuladze
Account Manager: Natia Gogia
Digital Content Manager: Nino Sujashvili
Published: November 2013

Borjomi: London

Our message to the world.

Borjomi is the only brand Georgia is famous for. Exported to a number of countries, this miraculous drink is the nation’s true ambassador. International fame makes the water inside the iconic bottle our loudest message to the world. That’s exactly what we wanted to remind the Georgian audience about. So we transformed the Borjomi bottle into a canvas to show all the major cities where Borjomi is sold.

Advertising Agency: Leavingstone, Tbilisi, Georgia
Creative Director: Levan Lepsveridze
Art Director: Beso Kavelashvili
Copywriter: Giorgi Avaliani
Retoucher: Beso Kavelashvili
Photographer: Kikala Studio
Concept Artist: Nutsa Avaliani
Managing Partner: Giorgi Burchuladze
Account Manager: Natia Gogia
Digital Content Manager: Nino Sujashvili
Published: November 2013

Borjomi: Sydney

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Our message to the world.

Borjomi is the only brand Georgia is famous for. Exported to a number of countries, this miraculous drink is the nation’s true ambassador. International fame makes the water inside the iconic bottle our loudest message to the world. That’s exactly what we wanted to remind the Georgian audience about. So we transformed the Borjomi bottle into a canvas to show all the major cities where Borjomi is sold.

Advertising Agency: Leavingstone, Tbilisi, Georgia
Creative Director: Levan Lepsveridze
Art Director: Beso Kavelashvili
Copywriter: Giorgi Avaliani
Retoucher: Beso Kavelashvili
Photographer: Kikala Studio
Concept Artist: Nutsa Avaliani
Managing Partner: Giorgi Burchuladze
Account Manager: Natia Gogia
Digital Content Manager: Nino Sujashvili
Published: November 2013

Literacy India: Pencil

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Opportunity begins with education.

Advertising Agency: Makani Creatives, Mumbai, India
Creative Directors: Ashish Makani ,Sameer Makani
Art Directors: Suniil Shah, Nilesh Pawar
Copywriter: Sanju Iyyar
Photographer: Sandesh Jayakar
Image Retoucher: Niteesh Mhatre
Additional credits: Rahul Patel
Published: December 2013

Glass Labyrinth Installation

Claudio Parmiggiani a conçu cette installation d’un labyrinthe fait de vitres, au sein de la Galerie d’Art Moderne à Bologne en Italie. Dans ce labyrinthe très singulier, il faudrait briser les vitres de glace avec un marteau pour pouvoir en sortir. Ce qu’il reste est un labyrinthe brisé. Plus de photos dans la suite.

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The Economist: Red

Advertising Agency: CLM BBDO, Paris, France
Executive Creative Directors: Matthieu Elkaim, Olivier Lefebvre, Benjamin Marchal
Art Director: Julien Beuvry
Copywriter: Sonia dos Santos
SFX Developer: Yvain Lecryt
Managing Director: Anthony Hamelle
Head of new business: Sacha Lacroix
Group Account Director: Romero Judith
Account Executive: Louise Rahman
Strategic Planner: Laura Autier