Hasta La Creative!

Ryan Seacrest has added another agency to his growing media and marketing portfolio.

Civic Entertainment Group, a marketing agency owned by Seacrest Global Group, has acquired Culture Shop, a marketing, social media and public relations agency, the companies planned to announce on Thursday.

The move is another step in Mr. Seacrest’s plan to build a diversified media company that connects content, brands and consumers. Seacrest Global Group is his investment arm.

Continue reading at AdAge.com

Lindsay Pattison, the chief executive of Maxus UK and chair of this year’s Media360, has said media agencies, owners and brands need to behave like dolphins and be both innovative and social to stay ahead of other markets.

Channel 4 would be interested in talking to Viacom about the ad sales contract for Channel 5, according to its chief executive, David Abraham, speaking as the broadcaster released its annual report.

Gina Shaw é uma ex-enfermeira que foi diagnosticada com demência, uma doença que ocasiona na perda de funções cerebrais, como memória e raciocínio. É ela quem puxa o coro de “With a Little Help From My Friends”, clássico dos Beatles que agora ganha um sentido completamente novo neste filme criado pela DLKW Lowe, com produção da Pulse Films: convocar os britânicos a se conscientizarem sobre a demência.

 Por trás do projeto estão os Dementia Friends, da Public Health England e a Alzheimer’s Society. O objetivo é ajudar o público a entender o que é a doença e como seus portadores ainda podem ter qualidade de vida, com ajuda, compreensão e paciência das pessoas que as cercam.

Entre os artistas que fazem coro com Gina estão Chris Martin, Lily Allen, Lesley Manville, Ray Winstone, Amanda Holden, Jim Sturgess, Simon Pegg, Pixie Lott, Hugh Dennis, Alesha Dixon, Paul O’Grady, Fiona Phillips, Ruth Langsford & Eamonn Holmes, Michael Vaughn, Ruth Jones, Huey Morgan, Tim Wheeler, Leighton Baines, Antonia Thomas, Sir Terry Pratchett, Meera Syal e Angela Rippon.

Post originalmente publicado no Brainstorm #9
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Philips is aiming to dispel misconceptions that it is still a TV manufacturer, with a brand campaign that portrays itself as a “company that changes lives through meaningful innovation”.

Jeep is launching a marketing effort featuring an unreleased single from the late pop superstar Michael Jackson.

Olivier Francois, CMO of Chrysler Group LLC, is set to announce a partnership with Epic Records CEO L.A. Reid and USA Basketball to launch an ad campaign backed by Jackson singing “Love Never Felt So Good.” The unreleased song will be featured on Jackson’s upcoming “XSCAPE” album from Epic this month.

Mr. Francois, the French CMO who’s cut a swath through the entertainment and music businesses by casting Bob Dylan, Will Ferrell, Jennifer Lopez, Sean “Diddy” Combs, Clint Eastwood and Eminem in commercials, said his latest deal brings together two American “icons.” Jackson, who died in 2009, still holds the title of best-selling album of all time with 1982’s “Thriller.”

Continue reading at AdAge.com

Two years ago, PR agency boss Scott Allison met with a prospective client in its “dilapidated little office in Mountain View,” as he recalls it now. The company, a startup offering a social communications tool that no one in the U.S. had heard of, counted about 20 staffers, including a pair of founders who met at Yahoo and had then spent a few years failing to score gigs at other Silicon Valley players like Facebook. And it could only afford to pay the agency a relatively low fee.

But Mr. Allison signed it as a client, encouraged by its simple and smart idea and an early round of funding from Sequoia. This February, Facebook agreed to pay $19 billion in cash and stock for the startup: WhatsApp, still an Allison & Partners client.

Startups without multiple rounds of funding haven’t had the biggest marketing budgets or the best track record for paying the agencies they’ve hired on time. But as some agencies’ early bets on Silicon Valley clients pay out, they’re proving that the risk can be worth the reward.

Continue reading at AdAge.com

Design, Print
Harley-Davidson

Advertising Agency:Y&R Prague, Czech Republic
Chief Creative Officer:Jaime Mandelbaum
Creative Director:Jaime Mandelbaum, Pavel Fuksa, Eugen Suman
Art Director:Pavel Fuksa
Illustrator:Pavel Fuksa
Copywriter:Eugen Suman, Karolina Galacz
3D Atist:Marek Motalik
Photographer:Miloslav Cerny

(TrendHunter.com) Bourne Blue Architecture is the firm behind a renovated home just outside of Newcastle, Australia. The house was formerly a 70s project home with weak environmental performance and poor relation to…

The migrant workers of Singapore, far from friends and family and feeling alienated by the domestic community, are cheered by crates of Coke and supportive messages dropped at construction sites by radio-controlled #CokeDrones, in a stunt by Coca-Cola.